(#73) Where to Put Your Marketing Budget: Organic Content vs Paid Advertising?

Thinking about hiring your first team member? Get it wrong and it can drain your cash and slow your growth. Get it right and it can transform your business. In this episode of Make It Happen (thanks to Uber One), I share the 5 signs you’re ready to hire, who your first hire should be, and how to do it without the overwhelm. If you’re stuck doing everything yourself and wondering if it’s time for help, this episode will give you the clarity you need. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Ever wonder why some entrepreneurs stay stuck making $2-3K/month for YEARS while others replace their salary in 6-12 months? It's not luck or a better idea - it's strategy. In this episode, I break down the exact roadmap for transitioning from side hustle to full-time business, including: ✨ The mindset shifts that separate side hustlers from business owners✨ Why most people plateau at $3K/month (and how to break through)✨ The 4 systems you NEED to scale beyond trading time for money✨ When to actually quit your day job (hint: it's not when you think) From perfectionist to progress-focused, cost-focused to investment-focused - I'm sharing the uncomfortable truths about what it really takes to build a business that gives you freedom. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

So many founders spend months perfecting their website, packaging, and social media… only to launch and hear crickets. Here’s the reality: going live isn’t the finish line, it’s the starting line. In today’s episode, I’m sharing the real reason launches often fall flat, and what to focus on if you want sales and momentum that last long after launch day. If you’ve ever felt the post-launch silence, this one’s for you. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Most of us grow up with money rules designed to keep us safe, not wealthy. Meanwhile, rich families are quietly passing down a completely different set of rules, the kind that create generational wealth. In this episode, I’m sharing the invisible money lessons the wealthy teach their kids, and show you how to start applying them in your own life. If you’ve ever wondered why some families seem to build wealth effortlessly while others struggle just to get ahead, this one’s for you. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

We’ve all been told the same retirement story: just keep contributing to KiwiSaver, 401k, or super and you’ll be fine at 65. But what if that advice is setting you up for financial stress instead of freedom? In this episode, I break down why the traditional retirement plan is broken, the real numbers behind it, and what actually works if you want real financial security and choice in your future.👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Building a business isn’t just about landing one-time sales - it’s about turning first-time buyers into loyal fans who keep coming back. In this episode, I share the mindset shifts and strategies that transformed my own businesses from chasing random sales to creating steady, predictable growth. If you want customers who stick with you, rave about your brand, and make scaling easier, this episode is a must-listen. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Should you double down on organic content, or is it smarter to put your budget into paid ads? In this episode, I break down the pros, cons, and hidden pitfalls of both - plus share the framework I use to help entrepreneurs decide where their next dollar should go. 🎧 Listen now and get clarity before you waste time or money. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

You don’t need more motivation - you need systems.In this episode, Iyia breaks down the harsh truth about motivation and why it's not what builds real businesses. While others waste time waiting for inspiration to strike, successful entrepreneurs are using simple, repeatable systems that drive consistent growth, even on their worst days.You'll learn:Why motivation is unreliable for business successThe 4 core systems every thriving business needsHow to stay consistent without feeling burnt outReal-life examples of small daily habits that lead to 6- and 7-figure resultsA step-by-step framework to build your own system starting todayWhether you’re just starting out, feeling stuck, or tired of the start-stop cycle, this episode will help you replace motivation with momentum - and finally build a business that actually grows.See omnystudio.com/listener for privacy information.

Why “Good Enough” Makes More Money Than Perfect (And How Perfectionism Is Keeping You Broke)Are you stuck trying to make everything perfect before you launch? Spending weeks polishing a post that gets 12 likes? Still tweaking your product while someone else is selling thousands?This episode is your wake-up call. Perfectionism isn’t a high standard, it’s a trap. And it’s costing you money, momentum, and missed opportunities.In this powerful episode, I break down:Why “good enough” consistently beats “perfect” in businessHow to escape the Perfectionism Prison (and what it’s secretly rooted in)Real-world examples of entrepreneurs who launched imperfect and made bankThe simple framework to launch fast, get feedback, and iterate with confidenceHow perfectionism shows up in content, products, launches, and brandingWhy DONE makes you money - and perfect keeps you brokeIf you’ve ever said “I just need to fix one more thing before I launch,” this episode is for you.This is the tough love you need to start posting, launching, and profiting - without waiting for perfect. See omnystudio.com/listener for privacy information.

Will Your Business Idea Make Money or Flop? How to Know BEFORE You Waste Time & MoneyWondering if your business idea is a winner or a total flop waiting to happen? You're not alone - and this episode could save you months of wasted time, energy, and money.In this power-packed episode, I’m breaking down a brutally honest framework to help you validate your business idea, understand if people will actually pay, and most importantly, how to use marketing to turn even average ideas into profitable businesses.If you’ve ever asked yourself, “Is my business idea good enough?”, this episode is your no-fluff, step-by-step answer.Want the proven system to go from idea to income? Access my Business Masterclass & Mentorship at makeithappen.org.nzSee omnystudio.com/listener for privacy information.