(#73) Where to Put Your Marketing Budget: Organic Content vs Paid Advertising?

Building a business isn’t just about landing one-time sales - it’s about turning first-time buyers into loyal fans who keep coming back. In this episode, I share the mindset shifts and strategies that transformed my own businesses from chasing random sales to creating steady, predictable growth. If you want customers who stick with you, rave about your brand, and make scaling easier, this episode is a must-listen. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Should you double down on organic content, or is it smarter to put your budget into paid ads? In this episode, I break down the pros, cons, and hidden pitfalls of both - plus share the framework I use to help entrepreneurs decide where their next dollar should go. 🎧 Listen now and get clarity before you waste time or money. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

You don’t need more motivation - you need systems.In this episode, Iyia breaks down the harsh truth about motivation and why it's not what builds real businesses. While others waste time waiting for inspiration to strike, successful entrepreneurs are using simple, repeatable systems that drive consistent growth, even on their worst days.You'll learn:Why motivation is unreliable for business successThe 4 core systems every thriving business needsHow to stay consistent without feeling burnt outReal-life examples of small daily habits that lead to 6- and 7-figure resultsA step-by-step framework to build your own system starting todayWhether you’re just starting out, feeling stuck, or tired of the start-stop cycle, this episode will help you replace motivation with momentum - and finally build a business that actually grows.See omnystudio.com/listener for privacy information.

Why “Good Enough” Makes More Money Than Perfect (And How Perfectionism Is Keeping You Broke)Are you stuck trying to make everything perfect before you launch? Spending weeks polishing a post that gets 12 likes? Still tweaking your product while someone else is selling thousands?This episode is your wake-up call. Perfectionism isn’t a high standard, it’s a trap. And it’s costing you money, momentum, and missed opportunities.In this powerful episode, I break down:Why “good enough” consistently beats “perfect” in businessHow to escape the Perfectionism Prison (and what it’s secretly rooted in)Real-world examples of entrepreneurs who launched imperfect and made bankThe simple framework to launch fast, get feedback, and iterate with confidenceHow perfectionism shows up in content, products, launches, and brandingWhy DONE makes you money - and perfect keeps you brokeIf you’ve ever said “I just need to fix one more thing before I launch,” this episode is for you.This is the tough love you need to start posting, launching, and profiting - without waiting for perfect. See omnystudio.com/listener for privacy information.

Will Your Business Idea Make Money or Flop? How to Know BEFORE You Waste Time & MoneyWondering if your business idea is a winner or a total flop waiting to happen? You're not alone - and this episode could save you months of wasted time, energy, and money.In this power-packed episode, I’m breaking down a brutally honest framework to help you validate your business idea, understand if people will actually pay, and most importantly, how to use marketing to turn even average ideas into profitable businesses.If you’ve ever asked yourself, “Is my business idea good enough?”, this episode is your no-fluff, step-by-step answer.Want the proven system to go from idea to income? Access my Business Masterclass & Mentorship at makeithappen.org.nzSee omnystudio.com/listener for privacy information.

How to Turn Social Media Content into Daily Sales (Without Being Pushy)Struggling to turn your social media followers into paying customers? You’re not alone, and this episode is about to change that.In this episode, I break down the exact social media content strategy I use to drive daily sales, build trust, and grow online revenue without sounding salesy or spammy.Whether you're selling physical products, courses, services, or building a personal brand, this is your complete playbook.What you’ll learn:The mindset shift to treat your content like a sales toolThe Value-First Sales Framework (used by 1,000s of my students)How to create content that builds credibility, engagement, and conversionsThe 80/20 rule for content that sells without turning people offHow to use social proof, email marketing, and storytelling to scale salesThe daily content strategy that turns followers into buyersReal-world examples from brands turning content into consistent revenueIf you've been posting but not profiting, this episode will show you exactly how to turn views into value, and likes into loyal customers.Want to go deeper? Check out makeithappen.org.nz to access my courses on building a content strategy that sells.See omnystudio.com/listener for privacy information.

Everyone told me the supplement market was way too saturated. I did it anyway and built Luxe Fitness into a multi-million-dollar brand.In this episode, I break down exactly how I succeeded in one of the most competitive industries, and how you can do the same in any “saturated” market.What you’ll learn:Why market saturation is actually a green flag, not a red oneMy exact framework for standing out in crowded spacesHow to find your unique angle, even if you're “late to the game”If you’ve ever felt stuck because “it’s already been done,” this episode will flip your mindset and give you a step-by-step plan to stand out and scale up.Ready to stand out in any industry? Visit makeithappen.org.nz for more!See omnystudio.com/listener for privacy information.

From minimum wage to multi-millionaire - here are the skills that actually build wealth (and they don't teach these in University)Are you tired of feeling like your education didn't prepare you for real-world success? Whether you have a degree or not, there are specific wealth-building skills that can change your financial future - and you can start learning them TODAY.In this episode, I break down the exact skills that took me from working retail to building multiple seven-figure businesses. These aren't theories from textbooks - these are practical, proven strategies that thousands of my students are using to create their dream lives.What You'll Learn: ✅ The #1 skill that contributes more to wealth than any degree (hint: we all do this daily)✅ How to spot million-dollar opportunities hiding in everyday complaints ✅ Financial intelligence secrets they never teach in school ✅ Why your network is your net worth (and how to build it authentically) ✅ The digital marketing skills that can change your life overnight ✅ How to build systems that make money while you sleepPerfect for:Recent graduates feeling unprepared for the real worldEntrepreneurs wanting to scale their incomeAnyone feeling stuck in the traditional career pathPeople ready to build multiple income streamsThose wanting financial freedom without waiting decadesKeywords: make money online, entrepreneur tips, business skills, financial freedom, side hustle, passive income, wealth building, digital marketing, personal branding, sales skills, networking, financial literacy, business mindset, success tips, millionaire mindset, online business, career advice, money management, investment tips, entrepreneurshipSee omnystudio.com/listener for privacy information.

The Hustle Culture Lie: How Your Job Is Secretly Designed to Keep You BrokeAre you stuck in the corporate hamster wheel, working harder but never getting ahead financially? This episode will completely change how you think about building wealth.What You'll Discover: ✅ The 3 toxic beliefs about career success that keep high-achievers broke ✅ Why your "safe" job might be your biggest financial risk ✅ My proven 3-Step Wealth Building System for employed professionals ✅ How to create multiple income streams WITHOUT quitting your day job ✅ The real reason why hard workers stay poor (and what to do instead)Perfect for you if: - You're tired of trading time for money with no real wealth to show for it - You suspect there's a better way than climbing the corporate ladder - You want financial freedom but don't know where to start- You're ready to build wealth on YOUR terms, not your boss'sKey Topics Covered:Side hustle strategies for busy professionalsPassive income creation while employedBreaking free from the 9-5 mindsetFinancial independence roadmapWealth building for beginnersMultiple income streamsEntrepreneurship while employedCorporate ladder alternatives💡 The uncomfortable truth: That next promotion won't make you rich. Your company needs you to stay dependent on your salary - but you don't have to play by their rules.This isn't about: ❌ Get-rich-quick schemes ❌ Quitting your job tomorrow ❌ Risky investmentsThis IS about: ✅ Smart wealth building strategies ✅ Creating financial security and options ✅ Building the life you actually wantListen now if you're ready to stop working harder and start working smarter.See omnystudio.com/listener for privacy information.

Feeling lonely at the top? Losing friends as you level up? This episode exposes the brutal truth about the "success penalty" that every ambitious woman faces - and gives you the exact framework to build your Rich Girl Circle.Perfect for: Female entrepreneurs, ambitious women, business owners, side hustlers, women in leadership, career-driven women, and anyone building wealth while navigating changing friendships.What You'll Learn: ✅ The 3 brutal truths about why successful women lose friends ✅ The psychology behind why people try to dim your light✅ My Rich Girl Circle Framework for building relationships with women who elevate you ✅ How to stop apologizing for your success and start owning your wins ✅ Why losing certain friendships is actually a feature, not a bug, of your success journeyTopics Covered: Female friendship dynamics, success mindset, women in business, entrepreneurship challenges, building wealth as a woman, networking for women, imposter syndrome, ambitious women problems, female leadership, business relationships, money mindset, career growth, women supporting women, friendship breakups, success guilt, female empowerment, business networking, wealth building, entrepreneur life, women's success stories.If you've ever been called "too much," felt guilty about your achievements, or wondered why your old friendships are falling apart as you grow - this episode will change everything. Learn how to build a circle of women who celebrate your wins instead of making you feel bad about them.Keywords: successful women, female entrepreneurs, ambitious women, women in business, friendship problems, success penalty, rich girl circle, women supporting women, female leadership, business mindset, wealth building, entrepreneur struggles, networking for women, career success, money mindset, female empowerment, business relationships, success guilt, friendship dynamics, women's success.See omnystudio.com/listener for privacy information.