(#82) The Strategy That Took My Shapewear Brand From Side Hustle to Sell-Out

In this episode, I break down the exact strategy that took my shapewear brand from a $300-a-week side hustle to $3.5M in the first year. Then how I went on to scale multiple seven and eight-figure product brands. You’ll learn: The Accidental Discovery Method - how one impulse purchase led me to a winning product and how you can find yours.The Social Proof Snowball Strategy - the organic marketing system that took us from 10 orders a week to hundreds a day.The Celebrity Catalyst Framework - why I once invested $300K into one Instagram post and how to apply this at any budget.The Scale & Exit Blueprint - how I built a sellable company and exited for a life-changing amount. If you’re struggling to get traction, or you’re making some sales but not breaking through, this is the roadmap to take your product from side hustle to sell-out. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Are subscriptions quietly draining your bank account? In this episode of Make It Happen thanks to Uber One! , I reveal how I uncovered over $400 a month in forgotten subscriptions, and how you can do the same. You’ll learn why we fall into the “subscription trap,” the psychology companies use to keep us hooked, and my step-by-step system to audit your own accounts. By the end, you’ll have a clear plan to cut the waste, keep only what’s worth it, and put hundreds (even thousands) of dollars back in your pocket every year. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

How do you turn a $3,000 idea into 100,000 sales in under three years? In this episode of Make It Happen thanks to Uber One, I take you behind the scenes of building Celebration Box. From spotting the opportunity on Instagram, to the viral moment that brought in 3,000 orders in a single week, to the chaos that nearly broke the business. I share the three biggest lessons I learned along the way: solve the real problem, build systems before you go viral, and protect your customer experience at all costs. If you’ve ever dreamed of starting a business from scratch, this episode is your blueprint. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Thinking about hiring your first team member? Get it wrong and it can drain your cash and slow your growth. Get it right and it can transform your business. In this episode of Make It Happen (thanks to Uber One), I share the 5 signs you’re ready to hire, who your first hire should be, and how to do it without the overwhelm. If you’re stuck doing everything yourself and wondering if it’s time for help, this episode will give you the clarity you need. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Ever wonder why some entrepreneurs stay stuck making $2-3K/month for YEARS while others replace their salary in 6-12 months? It's not luck or a better idea - it's strategy. In this episode, I break down the exact roadmap for transitioning from side hustle to full-time business, including: ✨ The mindset shifts that separate side hustlers from business owners✨ Why most people plateau at $3K/month (and how to break through)✨ The 4 systems you NEED to scale beyond trading time for money✨ When to actually quit your day job (hint: it's not when you think) From perfectionist to progress-focused, cost-focused to investment-focused - I'm sharing the uncomfortable truths about what it really takes to build a business that gives you freedom. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

So many founders spend months perfecting their website, packaging, and social media… only to launch and hear crickets. Here’s the reality: going live isn’t the finish line, it’s the starting line. In today’s episode, I’m sharing the real reason launches often fall flat, and what to focus on if you want sales and momentum that last long after launch day. If you’ve ever felt the post-launch silence, this one’s for you. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Most of us grow up with money rules designed to keep us safe, not wealthy. Meanwhile, rich families are quietly passing down a completely different set of rules, the kind that create generational wealth. In this episode, I’m sharing the invisible money lessons the wealthy teach their kids, and show you how to start applying them in your own life. If you’ve ever wondered why some families seem to build wealth effortlessly while others struggle just to get ahead, this one’s for you. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

We’ve all been told the same retirement story: just keep contributing to KiwiSaver, 401k, or super and you’ll be fine at 65. But what if that advice is setting you up for financial stress instead of freedom? In this episode, I break down why the traditional retirement plan is broken, the real numbers behind it, and what actually works if you want real financial security and choice in your future.👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Building a business isn’t just about landing one-time sales - it’s about turning first-time buyers into loyal fans who keep coming back. In this episode, I share the mindset shifts and strategies that transformed my own businesses from chasing random sales to creating steady, predictable growth. If you want customers who stick with you, rave about your brand, and make scaling easier, this episode is a must-listen. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.

Should you double down on organic content, or is it smarter to put your budget into paid ads? In this episode, I break down the pros, cons, and hidden pitfalls of both - plus share the framework I use to help entrepreneurs decide where their next dollar should go. 🎧 Listen now and get clarity before you waste time or money. 👉 www.makeithappen.org.nz📲 Socials: @makeithappenSee omnystudio.com/listener for privacy information.