296: Lo-Fi vs High-Fi Content

Want to be seen by more people? Struggle to grow an audience on social media? What about being in other people’s spaces? Earned media is a great way to expand your reach and tap into an already engaged audience. So why not start with podcasting? Pitch podcasts and start being seen (and heard) by an aligned community. If you have a mindset struggle around this or don’t know where to start, we have got you. Christina Lenkowski is here to share all her pitching secrets (and she is the expert as she does it for business owners every. single. day! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ How to create the perfect pitch ✨ How to get out of your own way and BE on other people’s podcast ✨ How earned media can benefit your business SHOW RESOURCES 👇Check out Christina’s website: https://www.publicityxchristina.com/ FOLLOW Christina on Instagram: https://www.instagram.com/publicityxchristina/ Get the juicy secret podcast: http://www.publicitypodcast.com/JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUEST Christina Lenkowski is a forward-thinking podcast publicist and educator for business owners, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results. She’s been a guest on almost 100 podcasts, including Her Empire Builder, Brand Gravity and The Heather Sager Show, and helped her private clients get booked on over 900 top-rated shows, including Hello Seven with Rachel Rodgers, Superwomen Wellness, Cubicle to CEO, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, USA, with her husband and daughter. 

There is a lot of marketing jargon out there. One I heard recently as a discussion at a conference was “lo-fi and hi-fi” content. So let’s talk about it. I want to share with you when you can create lo-fi content and when to create hi-fi and how to create a content strategy for both. This will help you know when to post “high quality” vs “raw and authentic” and I think it will be extremely helpful for the business owner doing it themselves. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ What is lo-fi and what is hi-fi content? ✨ What a lo-fi strategy looks like ✨ What a hi-fi strategy looks like ✨ How to balance the two SHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

When we think about Public Relations, we might often think media, right? Getting in the paper, on TV and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels. Getting THIS type of visibility allows you to be seen in different communities and different audiences! From podcast guests to Instagram lives, on this podcast episode you will get ALL the information you need to know about PR and visibility for you and your small business!Is this a throwback episode? YES! One of the most listened to, and also a good reminder - repurpose!! If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @annascott.pr.KEY EPISODE TAKEAWAYS 👇✨ Why you should repurpose more ✨ What does PR look like for small business ✨ How to get more visibility for yourself and business ✨ Where to get more visibility ✨ How to make a visibility/PR plan SHOW RESOURCES 👇FOLLOW Anna on Instagram - ⁠https://www.instagram.com/annascott.pr/⁠ CHECK Anna's Website - ⁠https://www.annascott.com.au/  ⁠Find out more about how to WORK WITH US -⁠ www.contentqueenmariah.com⁠Connect with us on INSTAGRAM -⁠ https://www.instagram.com/contentqueenmariah⁠ABOUT THE GUESTAnna is your go-to Visibility Coach, empowering passion-led women in business to become their own Hype Women so they can grow their audience, become noteworthy in their industry and take their business to the next level.Using over a decades worth of experience in PR & Branding, with some of Australia’s biggest homegrown brands, coupled her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to increase their visibility and grow their audience, in a way which is down-to-earth, easy to follow, easy to implement and most importantly gets results.   If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, Anna will help you identify and go after the opportunities you never knew were possible for you and your business.If you like this episode, don't forget to share it to your Instagram stories and tag me⁠ @contentqueenmariah⁠!Other than that, enjoy - chat next week 💕

Ghosting your email list? It is one of those tasks you know you need to do and you feel guilty every time you think about it. No more, it stops here. When doing research it was found that at least 50.7% of the people from this study were buying something from a marketing email monthly. But more than that, it is about building your brand, creating trust and community. No need to feel bad anymore, we just make it happen, straight after this episode. No more excuses. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ How to reengage your email list  ✨ Why you need to be more strategic with your mailing list (and how to) ✨ How to get started if you don’t have a mailing list SHOW RESOURCES 👇BOOK in a 1:1 session with me to talk email marketing and how you can build a strategy around it - https://sales.contentqueenmariah.com/clinic Email marketing resources for more support - https://www.contentqueenmariah.com/blog/category/Email+Marketing JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Fan of networking? Whether you like it or not, you can’t deny the power of coming together with the intent to connect, add value and see each other grow. When we put ourselves out there, that is when we feel less lonely, feel more inspired and as a byproduct? Gain great business exposure. This episode of The Content Queen Podcast is all about how to leverage networking for connection in business. Our special guest, Amy Vaughan, owns a global networking group so you know she has a lot of value to share in this space. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ How to leverage networking ✨ Why it becomes your biggest marketing strategy and your saviour in lonely times ✨ How you can put yourself out there ✨ Why women in business need to network more SHOW RESOURCES 👇FOLLOW AMY on Instagram - https://www.instagram.com/_amypvaughan/ FOLLOW Together Digital on Instagram - https://www.instagram.com/togetherindigital/ CHECK out Together Digital - www.togetherindigital.com JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUEST 👇A rebel with a cause and creative force who transforms both brands and leaders- Amy brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, Amy has created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact.Today, she serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach ,she guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence.

Hate marketing at the moment? You aren’t alone - I have heard many people mention this to me recently. And to be honest - that energy isn’t going to get us anywhere! So I have created this podcast episode to help you check in, reassess and realign. Once you have a listen you will feel more energised, I promise. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ Why you hate marketing right now ✨ How you can learn to love marketing ✨ What marketing ACTUALLY is SHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Dislike video? Creating, filming, editing? But know it is important for your business growth? Or want to learn some more tips? If you are on platforms like Facebook and Instagram, you don’t have to post video to get content up - BUT if you want to reach knew people, Reels is the best way - it gets pushed to more than just your followers. If you are on TikTok, you know it is the only way. So - in this ep of The Content Queen Podcast we have the head of CQM visuals (Mitch) to give you some key video tips! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The NUMBER 1 thing you must do to produce good videos ✨ Face to camera videos vs Broll - what is better? ✨ Why being “good at videos” isn’t going to save your business (but what will)SHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

We did 3 workshops, 3 different topics, 3 groups of business owners with the same goal - get visibility, grow their business. So - let me share with you the 3 key takeaways and how you can use them to market your incredible, impact-driven business. This is a “working on the business” type stuff!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The 3 things you need to know about marketing ✨ How to step into the “marketer” for your business ✨ The difference between marketing and content creation  SHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Ever wondered why marketing in some ways is really hard? But doing other types of marketing is natural? Maybe you find networking amazing but posting on social media is... meh? This could be because of your energy type. Human Design is a self-awareness and self-growth system here to unlock what you might have been missing in your business. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @designedforprofit.co.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ What Human Design is ✨ How Human Design can help you grow in business ✨ How marketing just got SO much easier! SHOW RESOURCES 👇FOLLOW Lucy on Instagram - https://www.instagram.com/designedforprofit.co/ CHECK out her website (and find our your energy type) - https://designedforprofit.co/ BOOK a HD reading - https://links.ivorey.io/payment-link/682c27542d9fb74b13dd9556 JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUEST Lucy Starbuck is a Virtual CFO, profit coach, and Human Design guide helping entrepreneurs grow profitable, sustainable businesses - by mastering their numbers their way. Through her business, Designed for Profit, she blends practical finance with Human Design to help you manage money in a way that feels natural, joyful, and wildly effective. 

I get a lot of questions. Some are pretty normal like “how many hashtags should I use on Instagram?” or most recently “should I use hashtags at all?” But others, way more specific and helpful to individual business owners. I have been doing multiple workshops and 1:1 sessions at the moment, so I thought I would share what I am being asked (and answer them for you). If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The most asked questions in content marketing ✨ Should you do video? ✨ How to know what platforms to show up on SHOW RESOURCES 👇JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕