279: Organic vs Paid Marketing | Ashley Boston

Content doesn’t work for me… I know - because you haven’t found the right plan for you. Do you know what content you like? Do you know what your audience likes? What is your point? Your goal? And do you believe in yourself? Let’s unpack it more. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The 3 things that make your content “work”  ✨ How to create your own unique content ✨ What is the point of showing up and marketing yourself SHOW RESOURCES 👇Check out my “mindset” based podcast if you feel like you are the problem - https://www.contentqueenmariah.com/podcast/277 Want to build a content strategy to market to your customers? Download my audio guide - ⁠http://sales.contentqueenmariah.com/content-guide⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

What is customer experience (CX) and why should we care?This week I’m joined by Brittany Fox, tech founder and CX expert, to talk about the biggest conversation happening across enterprise businesses right now - and how small business owners can use this to their advantage.Brittany shares why visibility is everything when it comes to your customer journey and how you can strengthen your customer experience from the minute you stop listening! .If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @cx_with_britt ⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠ KEY EPISODE TAKEAWAYS 👇✨ What customer experience actually is (and why it matters)✨ How to fix content chaos with visibility✨ Why broken digital journeys cost you money✨ What “functional CX” means for content and conversions✨ How to prep your business for AI (without losing your brand tone)SHOW RESOURCES 👇Follow Britt on LinkedIn – https://www.linkedin.com/in/brittanynfox/ Check out Nevam – https://www.nevamcx.com/ Read Britt’s Substack – https://open.substack.com/pub/cxwithbritt/p/your-next-customer-isnt-human-why Connect with Britt on Instagram – https://www.instagram.com/cx_with_britt/ Find out more about how to WORK WITH US –⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM –⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don’t forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy – chat next week 💕ABOUT THE GUEST Brittany Fox is the Founder and CEO of Nevam, a platform built to help teams visualise, prioritise, and fix broken customer journeys - fast.After leading marketing execution for brands like GAP and consulting at Deloitte, she kept seeing the same problem: businesses had no way to see the entire customer journey in one place. Nevam was born from that frustration - and from her kitchen table, during maternity leave.In just 12 months, Nevam was selected by Techstars, built an MVP in 12 weeks, and signed its first enterprise client before launch. Britt is now on a mission to bring clarity and action to the chaos of CX, helping brands create seamless, human-first experiences.

You might be marketing to your customers wrong. That is because you haven’t thought about the stage of their journey they are on. Find out where your customer is at and marketing to them becomes a whole lot easier. I saw this great TikTok video explaining this, so I wanted to share it with you! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The 4 types of customers ✨ How to market to these types of customers✨ What types of content to use SHOW RESOURCES 👇The inspiration and information from this episode came from Adam Benjamin - https://linktr.ee/adamcbenjamin  Want to build a content strategy to market to your customers? Download my audio guide - http://sales.contentqueenmariah.com/content-guide Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

What is happening with Meta?? What will running ads look like in this AI led world. We are talking about it. Ads strategist Ashley Boston is here to shed light on the changes and what small business owners should be looking out for! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ashleybostonhq.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ What is happening in the world of Meta✨ What content performs well on Meta✨ What will AI do to Meta adsSHOW RESOURCES 👇PROMPT ASH MENTIONED (tailor it to what you need): Create image pretend you're a TikTok beauty influencer with over 1 million followers. You are in your luxurious bathroom doing your skincare routine. Take a photo of this using an iPhone. Quality should be of an iPhone 14 or lower, it should not feel like a professional photoshoot. Pretend like you are posting this picture on your Instagram Stories. Use text overlay that says: the only product that actually makes my skin feeling fresh.Listen to ep 147 with Ash for FB ads 101: https://www.contentqueenmariah.com/podcast/147Check out Ash on Instagram - https://www.instagram.com/ashleybostonhq/ Find out how Ash can help you - https://www.ashleybostonhq.com/ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUESTAshley Boston is a Best Selling Amazon Author of How to Use the Power of Social Media, a Facebook Ad & Digital Marketing strategist for the past 10 years. Ash has worked with product-based business owners and course creators in helping them to get in front of their dream clients and scale their business to 6 & 7 figures using paid Facebook & Instagram Ads.Ash lives in Sydney with her husband, her daughter and her fur dog Bentley.

We aren’t in 2020 anymore, first - thank god for that. But it means content marketing has changed. It has evolved. What worked then (and in 2019 when I started Content Queen) is NOT the same. Let’s talk about it. I want to share who we now consume, how we trust and how we act! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ How content has changed ✨ The 3 ways content marketing has changed in 6 years ✨ How you can change your content marketing to suit ✨ Why you might not have to change a thing SHOW RESOURCES 👇Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset? Your confident? Your belief? I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience. And I want to talk about it with you. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The missing link in your marketing ✨ The resources to support you with your mindset ✨ The 3 elements to help you with your marketing mindsetSHOW RESOURCES 👇Listen to 172: How to start creating content and a business with intuition with Laetitia Andrac: https://www.contentqueenmariah.com/podcast/172  Listen to 231: Feel the fear of posting content and do it anyway with Jess Soto-Ramiez - https://www.contentqueenmariah.com/podcast/231  Listen to 244: How to show up and feel authentically online with Zoe Boyce - https://www.contentqueenmariah.com/podcast/244 Listen to 233: Could your subconscious mind be holding you back online? with Gabby Pavlovic - https://www.contentqueenmariah.com/podcast/233 Listen to 252: How flow can help you create content in your business with Alex Bakowski - https://www.contentqueenmariah.com/podcast/252 Listen to 254: Why putting energy into your content matters with Cressida Pollack - https://www.contentqueenmariah.com/podcast/254 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Is going “viral” the goal for your business? Do you need the traffic to reach your goals?Going viral doesn’t always mean sales, but it does mean exposure. However, virality as a business is very different to going virtual as a content creator - so let’s talk about it.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGY⁠KEY EPISODE TAKEAWAYS 👇✨The definition of “viral” content ✨ How to find your style of content ✨ Why some business owners don’t need viral content ✨ How to create viral content SHOW RESOURCES 👇LISTEN to the podcast breaking down the viral video - https://www.essentialshift.co/podcast-episodes/episode182 LEARN about top, middle, bottom funnel content with Maddy Avery - https://www.contentqueenmariah.com/podcast/186 GET your hands on the FREE AUDIO GUIDE - ⁠⁠⁠https://sales.contentqueenmariah.com/content-guide    CHECK out our case studies - https://www.contentqueenmariah.com/blog/category/Client+Case+Study Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

There is a LOT going on in this online marketing space. So let’s talk about it. Content Queen Mariah team - Mariah and Mitch are chatting about 3 interesting things we are seeing online (or ideas for you to try as a small business). Have more ideas or things you are seeing? Share them with us! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGY⁠KEY EPISODE TAKEAWAYS 👇✨ 3 things as content marketers we are seeing online ✨ How to stand out in the noise of content✨ Outside the box content ideas SHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE - ⁠⁠⁠https://sales.contentqueenmariah.com/content-guide    CHECK out our case studies - https://www.contentqueenmariah.com/blog/category/Client+Case+Study Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

All the best ideas come in the shower, right? I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives. I came up with 3 “personas” or styles and I am looking for feedback! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The 3 types of creators ✨ How they help business owners and entrepreneurs ✨ How these creator fit with the marketing funnel SHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠⁠⁠https://sales.contentqueenmariah.com/content-guide JOIN the AMA What’sApp Group - ⁠⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

If you’ve ever traveled, you know the trip doesn’t end when you land. It’s about exploring, adapting, and making every moment count without burning out.In this final leg of our content strategy adventure, we’re talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you’re on a never-ending flight with no destination.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠KEY EPISODE TAKEAWAYS 👇✨ How to create repurposing strategy ✨ Why you need a process ✨ How to create content that connects with your audience SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠ Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠⁠https://sales.contentqueenmariah.com/content-guide  ⁠JOIN the AMA What’sApp Group - ⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕