275: What is happening in the world of content marketing (for small business owners) | Mitch + Mariah

Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset? Your confident? Your belief? I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience. And I want to talk about it with you. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The missing link in your marketing ✨ The resources to support you with your mindset ✨ The 3 elements to help you with your marketing mindsetSHOW RESOURCES 👇Listen to 172: How to start creating content and a business with intuition with Laetitia Andrac: https://www.contentqueenmariah.com/podcast/172  Listen to 231: Feel the fear of posting content and do it anyway with Jess Soto-Ramiez - https://www.contentqueenmariah.com/podcast/231  Listen to 244: How to show up and feel authentically online with Zoe Boyce - https://www.contentqueenmariah.com/podcast/244 Listen to 233: Could your subconscious mind be holding you back online? with Gabby Pavlovic - https://www.contentqueenmariah.com/podcast/233 Listen to 252: How flow can help you create content in your business with Alex Bakowski - https://www.contentqueenmariah.com/podcast/252 Listen to 254: Why putting energy into your content matters with Cressida Pollack - https://www.contentqueenmariah.com/podcast/254 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Is going “viral” the goal for your business? Do you need the traffic to reach your goals?Going viral doesn’t always mean sales, but it does mean exposure. However, virality as a business is very different to going virtual as a content creator - so let’s talk about it.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGY⁠KEY EPISODE TAKEAWAYS 👇✨The definition of “viral” content ✨ How to find your style of content ✨ Why some business owners don’t need viral content ✨ How to create viral content SHOW RESOURCES 👇LISTEN to the podcast breaking down the viral video - https://www.essentialshift.co/podcast-episodes/episode182 LEARN about top, middle, bottom funnel content with Maddy Avery - https://www.contentqueenmariah.com/podcast/186 GET your hands on the FREE AUDIO GUIDE - ⁠⁠⁠https://sales.contentqueenmariah.com/content-guide    CHECK out our case studies - https://www.contentqueenmariah.com/blog/category/Client+Case+Study Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

There is a LOT going on in this online marketing space. So let’s talk about it. Content Queen Mariah team - Mariah and Mitch are chatting about 3 interesting things we are seeing online (or ideas for you to try as a small business). Have more ideas or things you are seeing? Share them with us! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGY⁠KEY EPISODE TAKEAWAYS 👇✨ 3 things as content marketers we are seeing online ✨ How to stand out in the noise of content✨ Outside the box content ideas SHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE - ⁠⁠⁠https://sales.contentqueenmariah.com/content-guide    CHECK out our case studies - https://www.contentqueenmariah.com/blog/category/Client+Case+Study Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

All the best ideas come in the shower, right? I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives. I came up with 3 “personas” or styles and I am looking for feedback! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS 👇✨ The 3 types of creators ✨ How they help business owners and entrepreneurs ✨ How these creator fit with the marketing funnel SHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠⁠⁠https://sales.contentqueenmariah.com/content-guide JOIN the AMA What’sApp Group - ⁠⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

If you’ve ever traveled, you know the trip doesn’t end when you land. It’s about exploring, adapting, and making every moment count without burning out.In this final leg of our content strategy adventure, we’re talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you’re on a never-ending flight with no destination.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠KEY EPISODE TAKEAWAYS 👇✨ How to create repurposing strategy ✨ Why you need a process ✨ How to create content that connects with your audience SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠ Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠⁠https://sales.contentqueenmariah.com/content-guide  ⁠JOIN the AMA What’sApp Group - ⁠https://sales.contentqueenmariah.com/checkout-whatsapp⁠ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

You’ve decided to backpack through Europe. You’re inspired, your route is set, you know the cities you’ll visit and the sights you want to see. But now it’s time to plan the details...what will you do in each city? What will you pack? How will you capture the memories?Because without that plan, even the most epic trip can turn into a chaotic blur. You waste time, miss the good stuff, and come home without the stories that make it all worth it.That’s exactly what creating content without strategy feels like. You’ve got the vision, the destination, but no clear plan to tell your story, connect with your audience, or create something memorable.In this episode, we’re diving into the creation phase of your content strategy. You’ll learn how to build a purposeful plan, tell meaningful stories, and show up in a way that reflects what you want to be known for.Let’s get your content suitcase packed and ready, this trip’s about to get good.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨ The 3 C’s in CREATE✨ How to create your content strategy ✨ What makes your content unique SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May - https://www.contentqueenmariah.com/content-marketing-bootcamp Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠https://sales.contentqueenmariah.com/content-guide  JOIN the AMA What’sApp Group - https://sales.contentqueenmariah.com/checkout-whatsapp Learn the C.O.N.T.E.N.T Framework - https://www.contentqueenmariah.com/podcast/167 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route. You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there). That’s what running your content without connection looks like. Without connecting to your vision, audience, goals and the platform (channels) to use.Let’s talk about it and get your started on this epic trip! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨ The 3 C’s in CONNECT ✨ How to connect with your content strategy ✨ Why you need a content strategy ✨ ONE key piece of advice for any business owner SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May (get it for $300 before the price increases) - https://www.contentqueenmariah.com/content-marketing-bootcamp Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠https://sales.contentqueenmariah.com/content-guide  JOIN the AMA What’sApp Group - https://sales.contentqueenmariah.com/checkout-whatsapp Learn the C.O.N.T.E.N.T Framework - https://www.contentqueenmariah.com/podcast/167 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Posting on social media to a content calendar is NOT a strategy. There is more than the actual posting. So we are going to talk about these 3 C’s to content marketing. The ones that build results for you. When you understand that there is more to content marketing than just posting, then you can actually build something designed to give you the results. Think of it like planning your travels. You need connection to what you are doing and whyYou need creation, the planYou need to cultivate, actually to the thing We have a lot to chat about! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS 👇✨The 3 C’s to content marketing strategy ✨How it can help you GET results with your marketing ✨How to get started    SHOW RESOURCES 👇JOIN Content Bootcamp ready for our LIVE round in May (get it for $300 before the price increases) - https://www.contentqueenmariah.com/content-marketing-bootcamp Not ready yet? GET your hands on the FREE AUDIO GUIDE where I explain more- ⁠⁠https://sales.contentqueenmariah.com/content-guide JOIN the AMA What’sApp Group - https://sales.contentqueenmariah.com/checkout-whatsapp Learn the C.O.N.T.E.N.T Framework - https://www.contentqueenmariah.com/podcast/167 Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕

Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg. In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket. Ashley breaks down SEO in a way that actually makes sense, offers practical strategies for diversifying your marketing, and shares her expertise on building a resilient business that doesn't rely on any single platform. If you're feeling overwhelmed by marketing or worried about algorithm changes affecting your business, this episode is packed with actionable advice to help you create a strategy that withstands platform volatility!If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @theclimbcollaborative ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS 👇✨ Why you need to diversify your marketing channels and not rely solely on social media✨ How SEO works across platforms (not just Google) and why it matters for small businesses✨ The importance of having your own digital presence that you own and control✨ A real case study of a successful product launch despite Instagram being shut down✨ Practical tips for making websites and marketing less overwhelming for small business owners✨ How to balance quality content across multiple channels without burning outSHOW RESOURCES 👇CHECK out Ash’s website -⁠⁠⁠ ⁠www.theclimbcollaborative.com.au FOLLOW Ash on Instagram - https://www.instagram.com/theclimbcollaborative FOLLOW Ash on LinkedIn - https://www.linkedin.com/in/ashleighdupree/ Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on INSTAGRAM -⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠Follow us on TIKTOK - ⁠⁠⁠⁠⁠https://www.tiktok.com/@mariahcontentqueen ⁠⁠⁠⁠⁠Connect with me (the host) -⁠⁠ https://www.instagram.com/mariah_contentqueen/⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠ @contentqueenmariah⁠⁠!Other than that, enjoy - chat next week 💕ABOUT THE GUESTI'm Ash from The Climb Collaborative, a boutique brand and website design studio helping build businesses from the ground up. Ash has a double degree in Marketing and Journalism, nearly a decade of experience in branding and web design, and a serious love for coffee, camping, and keeping things real.But beyond the business know-how, Ash is on a mission to make marketing and websites less scary for business owners. She’s all about collaboration, strategy, and helping small businesses not just survive but thrive online.

So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it? In this episode, I’m unpacking a truth bomb about what’s actually going on when we hit content burnout — and what to do instead.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGYKEY EPISODE TAKEAWAYS 👇✨ Are you sick of creating content…or just overwhelmed by the noise? Let’s unpack what’s really going on✨ Why assumptions kill momentum and how market research brings you back to truth✨ How to find your “Venn diagram” zone: the place where your audience hangs out and you love to be✨ Creating from joy vs. pressure and how this shift fuels better results and more fun✨ What happens when you align with your strengths? I share behind-the-scenes of clients who found flowSHOW RESOURCES 👇GET your hands on the FREE AUDIO GUIDE - ⁠⁠https://sales.contentqueenmariah.com/content-guide     ⁠⁠ JOIN Content Bootcamp (get it for $300 AUD)  - https://www.contentqueenmariah.com/content-marketing LISTEN to the episode with Tara Reid - https://www.contentqueenmariah.com/podcast/160 READ Laetitia’s book “Light It” - http://www.lightitbook.com/Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Other than that, enjoy - chat next week 💕