Behavioral Science For Brands: Leveraging behavioral science in brand marketing. podcast

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

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In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects. 

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