Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

2025-07-23

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

0:00

40:52

In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.

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How Heinz used precision and the pratfall effect to make its ketchup unforgettable
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28:13
This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer participation help make Heinz ketchup more memorable, trusted, and irresistible at the table.
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
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This week, behavioral marketer Nancy Harhut joins the podcast to explore how science-backed tactics like social proof, cognitive fluency, and personalization can lift engagement and boost conversions. Hear how she helped brands like Nationwide drive millions in revenue by applying behavioral design.
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How Klarna uses present bias and temporal reframing to make shopping feel irresistible
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Hacking the Human Mind - Book Preview: Häagen-Dazs
2025-08-20
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In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study—exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer expectations.
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
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52:34
In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he explores how poorly designed incentives can backfire, why intentions don’t often match outcomes and how to overcome the common pitfalls in our thinking.
Hacking the Human Mind - Book Preview: Dyson
2025-08-07
29:32
We’re thrilled to announce the upcoming launch of Hacking the Human Mind, A new book exploring how behavioral science powers the world’s most iconic brands. Re-watch this episode and get ready for Hacking the Human Mind, hitting shelves September 30th.
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
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49:36
In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior change messaging.
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
2025-07-23
40:52
In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
2025-07-09
50:58
In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind purchase decisions and explores how behavioral science offers a more reliable lens for understanding real consumer behavior.
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
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2:26:39
In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects.

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Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Fler avsnitt från "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

How Heinz used precision and the pratfall effect to make its ketchup unforgettable

Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement

How Klarna uses present bias and temporal reframing to make shopping feel irresistible

Hacking the Human Mind - Book Preview: Häagen-Dazs

Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

Hacking the Human Mind - Book Preview: Dyson

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work