Ep052 || We Are the Sauce — Building Kru Food, Culture and Conscious Business With Wendell Worjroh

This episode dives into Liberian sports culture, featuring conversations about icons like George Weah and current stars such as Alvin Kamara, Timothy Weah and rising talents like Emmitt Johnson. The hosts discuss how sports shape identity, the challenges of funding and management in Liberia, the role of the diaspora, and the need for academies and parental support. Through personal stories and concrete examples, the episode calls for community investment and action to create opportunities for the next generation of Liberian athletes.

Hosts discuss the global information Session for the Diaspora Annual Return 2025, all about the amazing collaborative activities  planned, cultural events, heritage tours, investment forums, and more.

In this episode Jzyno and co-hosts discuss the rise of Liberian music, streaming strategies on AudioMack, and the challenges artists face with promotion, ambassadorship deals, and industry infrastructure. Jzyno shares his journey promoting Liberian artists, planting seeds for new talent like S.I.O., and argues for smarter business practices, better marketing, and a unified effort to bring Liberia onto the global stage.

In this episode of In the Fries, Wendell Worjroh—founder of Kru Food and the House of the Kru movement—shares his Liberian roots, family legacy, and how a return home inspired a signature pepper sauce and a lifestyle brand. He opens up about trauma and healing, merging 25 years in corporate tech with food entrepreneurship, and building community through conscious business, supper clubs, merch, and an upcoming app. Learn how his sauce and brand connect culture, health, and creativity, and where to find Kru Sauce (Amazon and Krufood.com). The episode highlights cultural pride, collaboration, and advice for dream chasers.

Hosts break down love, sex, and relationships in Liberian dating culture, debating whether sex sparks true love, the role of emotional and spiritual connection, and the value of rules like waiting periods. The conversation also tackles cheating, custody and family expectations, shifting gender roles, and how faith and personal standards shape modern partnerships, with candid stories and differing viewpoints.

A candid roundtable with Liberian music managers and producers dissecting the rise of MC Caro, S.I.O. and other breakout artists, the controversy around a canceled show and unpaid deposits, and what it takes to turn local hits into sustainable careers. The episode highlights challenges in the Liberian music industry—finance, promotion, awards criteria, and international reach—and discusses strategies for professionalizing management, investing in artists, and using the U.S. as a hub to grow the scene.

Hosts discuss the return of the Liberian Entertainment Awards (LEA) and a heated debate about who should be recognized — local community artists or Liberian creators succeeding abroad (producers, writers, and international acts). The episode covers issues of bias, industry infrastructure, DJ and promotion roles, the need for better nomination processes and databases, and a call for unity and higher standards so the awards can genuinely celebrate and elevate Liberian talent.

Siddiq Kamara shares his journey from Liberia to Delaware County and explains why he is running to be sheriff, drawing on service in the National Guard, work as a police officer and special agent, and a family tragedy that inspired his campaign. He outlines his priorities: professional training for deputies, community engagement, transparency and accountability, and practical programs to improve public safety. Kamara urges voters to register and vote, emphasizes the importance of judicial retention on the ballot, and calls for broad community support to make history.

In this episode Mona Krugeh-Clark, new president of the Liberian Network and a scientist-turned-community leader, discusses the network’s expansion, their PTSD campaign, and the urgent need for mental health resources in Liberia and the diaspora. The conversation covers projects on the ground, challenges with healthcare infrastructure and stigma, and practical ways Liberians abroad and at home can connect, support, and act to improve care.

In this episode, Jack, founder of the Liberian clothing brand Too Easy, joins the hosts to discuss the brand’s rise from a playful catchphrase to a major cultural force. They cover design inspiration, pricing strategy, local market realities, and how Too Easy is connecting Liberia with the U.S. through pop-ups, collaborations, and community-driven growth. The conversation also explores broader themes: Liberia’s economic challenges, opportunities for investors and diaspora collaboration, music and tech ecosystems, and the vision to reshape Liberia’s future through fashion and entrepreneurship.