Dr Sam Decombel is the co-founder and CEO of FitnessGenes Ltd, a direct-to-consumer DNA testing company and world leader in the analysis of genetic and environmental data as applied to fitness and nutrition. Fitness Genes was many years in the making, and built on the platform developed under Sam's first start-up, DNA artwork company PlayDNA. With a PhD in Genetics from the University of Birmingham and several years working as a Technology Transfer Manager, her skillset in science and experience gained in intellectual property and business were an ideal combination to help her create her own start-up projects.
In this episode, Nicola Gittins talks to Sam about the journey faced including the personal and serendipitous events that inspired her route as an entrepreneur. Sam provides an expert view to life as an entrepreneur offering her own personal advice to starting a business and also the advantages of having a mentor.
Sam experienced great success with her first business PlayDNA and featured in Forbes magazine, Lab Times and BBC radio and she even ventured into the BBC Dragon Den itself. Sam was able to use the associate publicity to raise the profile of her next start-up FitnessGenes Ltd.
In 2018, she received the Alumna of the Year award from the University of Birmingham to recognise both her entrepreneurial successes, and the positive role she is playing in tackling discrimination and giving back to the community by supporting the development of young people through training and mentoring, something she is passionate about.
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