Anatomical Gangster podcast

Marketing from Vitality On Out — with Micol Bok

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In this episode of Anatomical Gangster, Sue Hitzmann welcomes Micol Bok—VP of Marketing at GAINSWave, host of The Vitality Lounge podcast, and a movement-based strategist whose work fuses brand innovation with embodied empowerment.


With a portfolio that includes global icons like Mastercard, Mini, and AT&T, Micol brings a multicultural lens to branding, storytelling, and regenerative wellness. Her current mission? Reframing aging, pleasure, and vitality through fascia-aware marketing and taboo-breaking conversations. From boardrooms to dance floors, Micol’s work reminds us that true innovation begins in the body.


This episode explores:

  • How Micol transitioned from mainstream marketing to regenerative health

  • The role of pleasure in vitality and professional performance

  • Why storytelling is a healing tool in wellness branding

  • How movement and somatic intelligence shape her strategy

  • The tension between authenticity and manipulation in marketing

  • What vitality really means—and how to reclaim it daily

🎧 Tune in for a conversation that hydrates your nervous system, challenges your assumptions, and invites you to market from the inside out.


#MicolBok #VitalityLounge #GAINSWave #AnatomicalGangster #RegenerativeMarketing #FasciaWisdom #EmbodiedEmpowerment #SueHitzmann #SomaticStrategy #SexualWellness


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