#307: 7 Pricing Strategies For Recurring Subscription Freelance Clients

Ever felt trapped in the feast-or-famine cycle as a freelancer? I've been there, and it's brutal. But what if I told you there's a way out? I just got back from Alex Hormozi’s amazing workshop in Vegas. Spending two days at Acquisition.com HQ with Alex, Leila, and their leadership team was nothing short of eye-opening. Surrounded by business owners of all types, from an 18-year-old with a $250K landscaping business to people bringing in $10M+, I soaked in anything and everything that's working in business today. My big takeaway? Hormozi and his team harped on one core principle – finding and fixing the root cause of business bottlenecks. And for 95% of freelancers, this boils down to one thing... lead generation. In our latest podcast episode, I break down Hormozi's method that helped scale businesses to millions. Don't let the feast-or-famine cycle continue for the rest of your life. Learn how to generate a steady stream of leads so you get to take control of your income. In this episode you’ll discover: What I learned from the Hormozi's retreat Why it's important to find and eliminate bottlenecks in your business The things holding your business back Using paid ads for your business Testing ads the way the Hormozi's do Why this is all worth the effort For full show notes, visit https://6figurecreative.com/312

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business. This is how you can charge more without losing clients or getting rejected. This is how you make your clients SO happy that they refer all their friends to you. This is how you become more attractive to your "dream clients". And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works. Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients. 99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full. In this episode you’ll discover: Focusing on the end goal, not the short term The value exchange The importance of social proof and perceived likelihood of achievement How to close bigger deals How time delay affects pricing and client acquisition The expert wins: why experts get the job 9 times out of 10 Why adding friction is a recipe for losing clients For full show notes, visit https://6figurecreative.com/311

Ever had a $20k month followed by a $1,200 month? Freelancing can be a wild ride. Even with solid client acquisition, those feast-or-famine cycles can stress anyone out. In our latest podcast episode, we're diving into something called dynamic budgeting. This is the secret to turning chaos into consistency. This is what creates a financial buffer in your business. This is what gives you the breathing room to say no to bad projects and yes to those projects you love. Listen now to learn: How to create a realistic budget as a freelancer The best tools for tracking expenses without the headache. Strategies to build an "oh sh*t" fund No more financial roller coasters. Let’s make freelancing sustainable and stress-free. For full show notes, visit https://6figurecreative.com/310

Ready for some tough love? This week's episode of the Six Figure Creative Podcast is a wake-up call for freelancers stuck in "survival mode". Here's the big question... are you letting your emotions run your business? If the answer is yes, it’s time to change that. In this episode, I break down: The 12 things you can't ignore to build a thriving freelance business. The brutal truth about why most freelancers fail. A powerful mindset shift to turn your business struggles into triumphs. Stop letting feast-or-famine cycles dictate your life. It's time to build a sustainable, fulfilling freelance business that doesn't crumble at the first sign of trouble. 🎧 Listen to Episode 309 Now In this episode you’ll discover: Why emotions are ruining our businesses How running a business adds tasks to your plate The 12 roles and responsibilities of any business owner Why Brian almost passed out during his first gym session Your choices if you can't go back to a day job Getting a personal trainer for your business For full show notes, visit https://6figurecreative.com/309

For two grueling years in my early 20s, I poured my heart into a day job at Gamestop, never missing a day and always showing up on time. Despite the love from regulars and kudos from my boss, my financial reward after all that hustle? A laughable jump from $5.15/hr to $5.50/hr. That's right, a whole $0.35/hr raise after two years. Sound painfully familiar? Unfortunately, many of us have been undervalued at some point, struggling to secure that well-deserved raise. But here's the flip side... when you're self-employed, you call the shots on your "salary". No more waiting years for a significant raise - freelancers can see substantial income increases in a matter of weeks or months if you play your cards right. Ready to find out how? Check out this week's episode of the 6 Figure Creative Podcast for a super-tactical and engaging session where we explore four actionable steps to give yourself a raise this year. In this episode you’ll discover: How to "get a raise" as a freelancer The limits on our businesses as freelancers Overcoming the constraints on your business Keeping your clients happy - and tracking repeat clients Eliminating a constraint to give yourself a pay bump Why whales are a risk to your business Improving your skills, beliefs, and character traits Finding the answers to your roadblocks For full show notes, visit https://6figurecreative.com/308

For freelancers, subscription pricing is like finding the holy grail. It changes the feast & famine nature of project-based work into a steady, reliable income stream. Last week, we kicked off this conversation, exploring how freelancers could shift from one-time gigs to recurring revenue models. The topic struck a chord, leading to an influx of interest and discussions. This week we’re going deeper into why this approach is also notoriously challenging for freelancers, and what you can do to have the best shot of making it work. Without knowing what you're doing, you might try to move to recurring packages only to find yourself overworked and underpaid. On top of that, clients are often hesitant to commit to recurring packages, fearing long-term commitments when they're used to paying for specific, one-off tasks. While the transition might be difficult, the payoff is absolutely worth it. Check out this week's podcast where I dive into 7 Pricing Strategies For Recurring Subscription Freelance Clients. In this episode you’ll discover: Why subscription packages are the holy grail for freelancers The advantages of value-based pricing Understanding that value isn't always financial Monthly pricing options to protect yourself Creating bundles for your pricing When (and how) to charge an onboarding fee Price increases over time Should you have a contract or not? How to offer incentives for clients to sign up for a subscription Safeguarding yourself from becoming overworked For full show notes, visit https://6figurecreative.com/307

The life of a freelancer sounds amazing on the surface.... The freedom of being your own boss and setting your own hours. The flexibility of working when you want. For some, even traveling the world as a digital nomad is a possibility. While that can all be true, the dark side is that there can also be a lot of unpredictability. What if you could change that? Imagine knowing how much you're going to earn each month and having a clear picture of who you're working for in the coming months. This isn’t just a nice thought... It's a reality for freelancers offering recurring services - think subscriptions, retainers, or monthly packages. When you do this, you move from always hunting for the next client to having "automatic clients." This idea comes from turning one-time gigs into ongoing relationships where clients pay regularly for continued services. Typically, freelancing is a one-and-done deal. You get a project, you do the work, you get paid, and that’s the end of the story. You start each month at zero—no guaranteed money, no clients waiting. It's like hitting the reset button every 30 days, which can make budgeting a nightmare and stability a pipe dream. But does it have to be this way? Not really. This constant chase for new gigs is a trap many fall into by only taking on one-off projects. There’s a better strategy that can help smooth out the highs and lows: setting up a recurring revenue model. If you’re tired of the freelance rollercoaster, check out this week's episode of the 6 Figure Creative podcast where I dive into recurring revenue for freelancers. In this episode you’ll discover: Creating a stable income stream by using recurring offers Identifying industries that work well with recurring (or reoccurring) models Helping your clients with a recurring service Selling unlimited packages on a subscription basis Making recurring packages valuable to your clients For full show notes, visit https://6figurecreative.com/306

Navigating life as a creative freelancer is all about balancing what you love doing with what pays the bills. It's often framed as "selling your soul", but really, it's about making tough choices: do you follow your passion or chase the cash? For creatives, this dilemma is pretty intense. You've got the classic 'starving artist' on one side. They're rich in satisfaction but often struggle financially. Then there's the other side - the freelancers who focus mainly on what brings in money. Sure, they might be doing better financially, but at what cost? This week's episode explores each side in a search for finding a healthy balance between money and passion or the seasons of life that may be the right time to focus on money instead of passion. Whether you're the classic "starving artist" or the money-focused freelancer, this episode is worth a listen. In this episode you’ll discover: Hobbies vs businesses Are you motivated by passion or profit? The importance of focusing on what your clients want Giving yourself more free time by being profit-driven Reducing your stress by becoming a profit-driven creative Why passion-driven creatives need to change For full show notes, visit https://6figurecreative.com/305

Client acquisition is obviously an important part of running a freelance business because it’s how you make sure you keep getting paid every month. Despite how obvious this is, many freelancers don’t take this seriously enough... and it shows when work dries up and you're back into the dreaded feast-or-famine cycle. If you worked in a day job that decided to stop paying you for weeks or months at a time, you'd probably do something about it. However, many freelancers never do anything about this in their own business. They just keep showing up to "work" week after week, month after month, accepting their fate. If you'd like to be a better "boss" to yourself and actually make sure you get paid every month, this week's episode is all about avoiding some of the most common client acquisition mistakes If you stop making these mistakes and start taking client acquisition seriously, you’ll have more stability, better projects, and fewer dry spells. What’s not to like about that? In this episode you’ll discover: Avoiding the basic mistakes that you make during client acquisition Adding value as a freelancer Why a high close rate is dangerous for your business How to increase your sales with a high-quality follow-up sequence Fix your pricing model! For full show notes, visit https://6figurecreative.com/304

In the final episode of this 4-part series, we're diving into one of the most powerful but often misunderstood methods of standing out from the crowd. I saved the best for last. This has been the "secret sauce" behind my all of my successful businesses, from freelancing, to Airbnb, to multiple software companies, and even podcasting. Without this last piece of the puzzle, nothing I've tried would have worked, and I'd likely still be working at Gamestop for minimum wage (missing out on millions of $ in the process) If you're ready to become absolutely indispensable to your clients, listen to this week's episode to the 6 Figure Creative Podcast. In this episode you’ll discover: The importance of specialization Why niches work better than others Conversion-focused web design as a differentiation method Niching down vs. niching out The advantages of pushing bad leads away For full show notes, visit https://6figurecreative.com/303