171 Writing a Book as a Business Card on Steroids (Publishing Performance Podcast)

How to write a short, niche book in 4 weeks, repurpose it into courses and content, and use Amazon KDP, Udemy, and Gumroad to grow sales and authority. (From Teddy Smith's Publishing Performance Show).  

A deep-dive with author Nat Eliason on writing his first novel Husk, transitioning from nonfiction to fiction, using AI for editing, and choosing self-publishing over traditional routes.  

A new course about how to write a book in 4 weeks (using AI to write in your own voice): https://course.writerontheside.com/    Some thoughts on what I've been doing behind the scenes to relaunch it. 

A discussion on the weekly Small Bets yap about starting and running 3 different newsletters on the side. I also discuss the launch of my new course on https://course.writerontheside.com/

An in-depth interview with author and entrepreneur Phil Van Treuren, who shares how he built a six-figure self-publishing business selling stoic philosophy books—without relying on Amazon KDP.  

This is a repeat episode that addresses giving away your book for free (shifting it from paid to free) when it makes sense to do so. 

How do you start with Facebook Ads to get more readers? In this episode, I sit down with Francesco Ambrosian to discuss the effectiveness of Meta Ads, how to create compelling ads, targeting strategies, and the importance of a professional landing page. Francesco also shares his insights on different ad approaches for fiction and non-fiction books, budgeting, and the significance of organic versus paid marketing.

Layoffs are coming. Here's why everyone needs to be prepared by starting a side gig today (a quick backstory)

How do you sell over a million copies of a book? In this episode, I sit down with Eric Jorgenson, author of The Almanack of Naval Ravikant, to uncover the strategies, mindset, and marketing tactics behind his publishing success. From leveraging digital platforms to building an audience-first approach, Eric shares actionable insights for aspiring authors and entrepreneurs. Don't miss this deep dive into the business of books!

On Feb 11, I'm launching the fourth cohort of my course called "The 4-Week Write Your Book on the Side" System. More details on www.writerontheside.com/course