Wedding MBA Podcast 317 - Colleen Carswell

Colleen Carswell. StructuredToScale.com. SMS marketing strategies for different generations. Colleen explained various communication techniques and data analysis around text marketing, including the use of chatbots and booking methods to improve conversion rates. Colleen emphasized the importance of providing clear customer communication options while maintaining human interaction. @ColleenCarswell_

Nayri, a Wedding Fashion Expert, who discussed her work at Lovella Bridal and shared insights on social media marketing strategies for the wedding industry. Nayri emphasized the importance of storytelling, vendor collaboration, and personal presentation in wedding business success, while also discussing her approach to social media content creation and management. @weddingfashionexpert, @lovellabridal, @lovellaplus. YouTube: Wedding Fashion Expert.

Clint interviews Amanda Schuman, the founder and CEO of Carrylove Designs, CarryLoveDesigns.com, a marketing agency serving the wedding and event industry, to discuss her background and upcoming presentation at the Wedding MBA Conference. They explore strategies for engaging couples after inquiries, emphasizing the importance of follow-up and converting inquiries into bookings through a structured booking process. Amanda shares insights on maintaining a personal tone in automated messages, responding quickly to potential clients, and the need for wedding professionals to positively influence client experiences while demonstrating leadership and expertise. [email protected]

Andrea Shaw, AndreaShah.com. The discussion focused on understanding different buyer personalities in wedding sales and tailoring sales approaches accordingly, with Andrea providing insights on how to approach both emotional and logical buyers through effective communication and information sharing.

Shannon Tarrant, VenueHelpDesk.com. Shannon shared insights on addressing lead conversion issues in the wedding industry, emphasizing the importance of simplifying pricing, language, and the sales process to better engage with modern couples. They discussed the role of AI and social media in marketing strategies, with Shannon highlighting the need for businesses to adapt to current trends and audience preferences.

Anthony Lambatos, TheMIBE.com, shares his experience as a second-generation family business owner and discussed his new venture "Make It Better Every Day," MIBE, which focuses on educating the hospitality industry about leadership, culture, and financial growth. The conversation covered key business metrics, cash flow management, revenue tracking, and company culture, with Anthony emphasizing the importance of understanding financial metrics, analyzing conversion points, and maintaining a positive work environment. [email protected]. 

Attorney Braden Drake, NotAVGLaw.com, discusses his upcoming presentation at the 2025 Wedding MBA Conference, focusing on contract essentials and litigation risk reduction for wedding professionals. He emphasizes the importance of documenting all agreements and modifications in writing, explaining that while oral contracts are legally binding, they're difficult to enforce without evidence. Braden shares insights from his mediation experience and discusses legal considerations for officiants, highlighting that written contracts serve as valuable conflict resolution tools beyond mere legal protection. @NotAVGLaw.

Jen Trotter, LipServiceMakeup.com. Communication strategies and conflict resolution. Jen shares her approach to influencing clients and vendor partners through subtle communication techniques, emphasizing the importance of tone, body language, and meeting clients where they are.  @LipServiceMakeup

Matt Radicelli, Mentor Pods. Matt shared insights on referral marketing strategies for service-based industry professionals, emphasizing the importance of building a business model focused on repeat business and referrals rather than paid advertising. The discussion covered various aspects of marketing and communication, including the use of templates, authentic outreach, and the importance of tracking marketing metrics to demonstrate the effectiveness of referral programs. [email protected]. MentorPods.com/WeddingMBA

Rene Dallo, ReneeDalo.com, a wedding planner and educator who will be presenting on Instagram reel techniques. The discussion focused on social media content creation strategies in the wedding industry, with Renee sharing her experience of evolving from dismissing video content to embracing it as a marketing tool. They explored various aspects of content creation, including the importance of authenticity, consistency, and automation, while also discussing the challenges of balancing professional content with personal presence across different social media platforms. CapCut. ManyChat. Vanessa Van Edwards, ScienceOfPeople.com. @ReneeDalo.