Wedding MBA Podcast 274 - Katie Cotton

Strategies To Win The Sale with Megan Gillikin, Owner, Weddings for Real / The Planner’s Vault. Clint and Megan discussed Megan's transition from wedding planning to creating an educational platform for wedding professionals, focusing on the importance of effective negotiation and value communication in the industry. They explored strategies for wedding professionals to differentiate themselves, understand client needs, and articulate their unique value proposition. 

TikTok and IG Reels Without Paid Ads Nayri, Wedding Fashion Expert, Lovella Bridal. Nayri, a bridal stylist and speaker, shared her insights on the wedding industry, her approach to attracting ideal clients, and her strategies for identifying potential business partners. She also discussed the importance of authenticity on social media, the need for practical implementation of learned knowledge in business operations, and the importance of giving credit to all involved in a video when reposting it. Lastly, Nayri emphasized the need to step out of the business to work on it and to hire the right people to help the business grow.

Create Demand For Your Wedding Business Troy Adams, Owner, Carolina DJ Professionals.  Through a combo of messaging, relationships, reviews, and a bit of automation you can make couples chase you versus ghost you. • Boost your close rate to 80% • Build systems that sell • Messaging and automation techniques

Tech Hacks That Give You Back Your Time Nora Sheils and Elizabeth Sheils, Co-founders RockPaperCoin.com. Technology can enhance your business and give you the breathing space you deserve. • Tech to elevate the customer experience • Automation tools to reduce errors • Leverage technology in your everyday life. TimeLine Genius, Cloud HQ, Grammarly, Mail Tracker, Right Inbox, Unroll.me. Zoom AI Companion, RockPaperCoin.com-WMBAEarlyBird or WMBA24

Google Analytics 4 Guidelines Christie Osborne, Owner, Mountainside Media. Confused and overwhelmed by Google Analytics 4?  Let Christie guide you through the new behind-the-scenes world of Google. Google captures over 90% of searches… make sure you’re covered.

Stay Relevant - Stay Top Of Mind - Using AI with Alan Berg CSP, Wedding Business Solutions. AlanBerg.com. • Why new competition isn’t a bad thing • What you can learn from new competitors- using AI 

Understand Gender Identity Don Mamone, Keynote speaker, Identity Coach, and Author. DonMamone.com. Learn how to create an inclusive space for all gender identities and expressions. • What gender identity is and what it’s not • Recognize, represent, and include gender identity in your business • Create a safer space for everyone

Make More Money with Christopher Shelley, Wedding Celebrant, Speaker, and Author. IlluminatingCeremonies.com. How do you get paid more without losing business to your competitors? • Pricing analysis per region • Officiant pricing templates

Next Level Event Timelines Brian Green, Owner, ByBrianGreen.  You must get it right every time working without a net and with no do-overs. Your timeline is your secret weapon. • A detailed approach to better timelines

Common Legal Myths Debunked Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP Legal terms and concepts can be confusing, and some myths may prevent you from taking the correct action in your business. • Elements to enter into a binding contract • Classify employees and independent contractors • General tips for your business