#340: Breaking Down Your Law Firm's Revenue Goal: A Clear Path to Success

How clear is your path to hitting your revenue goal? Can you connect your top-line number to actionable steps? In this episode, Melissa shares a simple, 3-step process to break down your revenue goal into manageable, actionable sub-goals that will make your target inevitable. No more guessing, just smart, data-driven planning.   You'll learn how to get visibility into your practice areas, calculate the revenue needed from each, and set quarterly and monthly goals. Using a practical example, you'll have a roadmap to hit your firm's revenue goal, with a clear strategy to match.    Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar    Get full show notes, transcript, and more information here: https://www.velocitywork.com/340    Watch this episode on YouTube: https://youtube.com/@velocitywork

What happens when a law firm owner hires not from strategy but from exhaustion? In this episode, Melissa explains why hiring from desperation is one of the most expensive mistakes a firm can make and how it leads to long-term overwhelm instead of relief. When owners are buried in work, the urge to solve the pain quickly overrides the clarity needed to make the right capacity decisions.    Melissa shares how slowing down to identify everything that is actually on your plate creates the visibility required before any hiring decision. By using a simple framework to separate tasks into what can be delegated and what truly requires your expertise, owners begin to see why their first instinct is usually not their best move. This clarity reveals what level of support is appropriate and prevents the common pattern of hiring too senior, too soon.    Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar    Get full show notes, transcript, and more information here: https://www.velocitywork.com/339    Watch this episode on YouTube: https://youtube.com/@velocitywork

How often do you think about taxes as part of your long-term wealth strategy rather than something you deal with once a year? In this episode, Melissa talks with tax attorney Megan Robin about why proactive tax planning matters for law firm owners who want to build and protect wealth. They explore how treating taxes as a strategic lever, rather than a deadline, opens opportunities to improve your financial position throughout the year.   This conversation highlights patterns Megan sees repeatedly, from overpaying taxes due to missed opportunities to relying on broad advice that does not fit a law firm owner's specific situation. You will hear why your firm is often your most valuable asset and how intentional tax planning can strengthen both your cash flow and long-term wealth. Melissa and Megan bring clarity to an area that many owners overlook, and the guidance offered will help you think more strategically about the money you keep.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/338   Watch this episode on YouTube: https://youtube.com/@velocitywork

What does it actually look like to start using AI in a meaningful way inside your law firm? That is the question Melissa explores with legal technology consultant Ernie Svenson in this follow-up conversation on the future of AI and its impact on lawyers. Instead of trying to learn every tool or waiting for the perfect moment to start, Ernie explains why consistent use is the real driver of progress and why treating AI like learning a new language helps you build confidence over time.   Melissa and Ernie discuss why many lawyers approach AI implementation with hesitation and how simple, immediate payoffs can remove the barriers that keep firms from moving forward. They talk through examples of how AI can support everyday work in a law firm, how to think about choosing tools, and why the value comes from using AI in real situations rather than studying it in theory. They also explore the role of community and conversation in building practical skills, especially when the technology is evolving so quickly.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/337   Watch this episode on YouTube: https://youtube.com/@velocitywork

What happens to the legal profession when technology stops being a tool and becomes a true collaborator? Artificial intelligence is advancing faster than most expected, and its impact on how lawyers think, work, and serve clients is already underway. The next decade may redefine what it means to practice law and who will be doing it.   In this episode, Melissa is joined by Ernie Svenson, a senior lawyer turned legal technology consultant who helps solo and small firm owners modernize their practices. They discuss how new roles like legal knowledge engineers and no-coders are reshaping the industry, how AI could streamline dispute resolution, and why prevention may soon be more valuable than litigation. This conversation offers a grounded look at how law firm owners can adapt and lead through one of the most significant shifts the profession has ever faced.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/336   Watch this episode on YouTube: https://youtube.com/@velocitywork

Hiring decisions are some of the trickiest choices law firm owners make. Wait too long, and you end up buried under the work, scrambling to keep up. Hire too early, and you're sweating payroll and questioning whether the work will sustain the role. The constant back-and-forth of when to hire and who to hire can leave even the most disciplined owner feeling stuck.   In this episode, Melissa shares a practical, data-backed approach that replaces guesswork with clarity. She walks you through how to calculate your buy-back rate, understand producer multiples, track net cases, and build production models that create real leverage. These tools help owners make smart, confident hiring decisions based on truth instead of gut feel, ensuring every new hire strengthens the firm's health, profitability, and long-term success.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/335   Use the Law Firm Producer Multiple Calculator here: https://producercalc.velocitywork.com/   Watch this episode on YouTube: https://youtube.com/@velocitywork

Most law firm owners think they understand strategic planning. They've read about goal setting, they know they should do it, and they tell themselves they already are. But true strategic planning is much deeper. It's the difference between reacting to daily fires and leading with clarity, direction, and momentum. Without a real plan, even the most dedicated owner can feel stuck, weighed down by confusion and uncertainty.   In this episode, Melissa breaks down what strategic planning really is and why it changes everything. With the right structure and facilitation, strategic planning transforms how you think, decide, and lead. She explains how to connect your data, goals, and priorities to a clear roadmap, so you always know what matters most and why. Whether your future includes shorter work weeks, a specific case goal, or hitting revenue targets while maintaining balance, this episode will help you see what's possible when you plan with truth, structure, and intention.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/334   Watch this episode on YouTube: https://youtube.com/@velocitywork

What if the biggest barrier to connection is not effort or intention, but capacity? Most leaders know what it takes to build strong relationships, be present, communicate clearly, and show appreciation, yet those principles only work when your own foundation is solid. When energy, sleep, or focus are depleted, even small gestures toward connection feel out of reach.   In this personal conversation concluding the series with Jeff Salzenstein, Melissa shares how strengthening her body, mind, and heart created ripple effects in both her marriage and her relationship with her son. Jeff explains his Own Your Zone framework and why taking care of yourself first is the foundation for showing up fully in any relationship. They also discuss how these same principles apply in business and team culture.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/333   Watch this episode on YouTube: https://youtube.com/@velocitywork

What if the very habits that built your success are now the ones holding you back? Many high achievers thrive on pushing harder, sleeping less, and powering through stress, but this approach eventually takes its toll. The strategies that once created results can become the same ones that lead to burnout, leaving you disconnected from your body, mind, and purpose.   In this episode, Melissa continues the conversation with former professional tennis player and performance coach Jeff Salzenstein. They explore Jeff's Own Your Zone framework, a holistic approach that helps leaders restore the body, rewire the mind, and reconnect the heart. Whether you are ready for an overhaul or want to start with three simple shifts, this framework will help you create results that last.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/332   Watch this episode on YouTube: https://youtube.com/@velocitywork

How do you create an "11 out of 10" life in work and leadership? In this continuation of Jeff Salzenstein's story, Melissa sits down with Jeff to explore how his experiences as a world-ranked tennis player and executive coach shaped his approach to performance, vision, and growth. They examine how leaders can integrate mindset, energy, and habits to achieve exponential results rather than incremental change.   In this conversation, Jeff shares his approach to living an "11 out of 10" life. You'll hear how acting from your future self, visualizing the person you want to become, and bringing consistent high-energy presence creates a foundation for exponential growth. Jeff reflects on the mindset shifts, deliberate practices, and coaching interactions that helped Melissa break patterns from her past and step fully into her vision.   Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar   Get full show notes, transcript, and more information here: https://www.velocitywork.com/331   Watch this episode on YouTube: https://youtube.com/@velocitywork