10 Lead-Nurture Strategies to Unlock Hidden Profit

John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness.Today on “Run a Profitable Gym,” he shares how his gym uses simple, repeatable systems to run revenue-generating nutrition challenges and events that clients love.These events aren’t last-minute attempts to fill revenue gaps. They're part of a clearly defined annual plan that's created each year in collaboration with a mentor to drive engagement, retention and profitability.John reveals how he turns nutrition into a competitive game, using streaks and point systems to boost client results, consistency and fun. He also explains how challenges help onboard new clients and support long-term retention.You don’t have to reinvent the wheel to bring in more revenue. Tune in to find out how predictable planning and mentorship can improve your gym’s bottom line.LinksGym Owners UnitedBook a Call  1:08 - $15K per month in additional revenue3:44 - Planning events and challenges6:60 - Gamifying nutrition challenges15:47 - Converting to ongoing programs18:51 - Where mentorship fits in

In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification to drive retention.Chris shares what the top performers have in common—such as strong client avatars, structured annual planning and a focus on delivering measurable results—and explains why mentorship is a key part of their stories.He also serves up quotes and tactical insights directly from gym owners who are generating $61,000-$114,000 per month.Aiming for a big revenue milestone? This episode will show you what’s possible and help you start working toward your goal today.LinksGym Owners UnitedBook a Call 1:26 - Top 10 revenue leaderboard2:53 - What the Top 10 have in common8:06 - Tips from revenue leaders9:45 - Gamification and challenges15:42 - Success is possible

Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.”Erik shares how he structures sessions, pricing and coach pay, and he explains how he generated internal buzz around the program to fill it fast. When his first semi-private session filled up in just 45 minutes, Erik knew he had a winner. He also gets into logistics issues such as scheduling, onboarding, space constraints and last-minute cancellations.Now, with expert mentorship and dialed-in systems, Erik can rely on his semi-private program to add $15,000-$22,000 to his gym’s revenue each month. Thinking about adding a high-value semi-private personal training program? Tune in to hear from a gym owner who’s done it successfully.LinksThe Prescriptive ModelPrerequisites for Semi-PrivateGym Owners UnitedBook a Call0:01 - Semi-private revenue boost6:51 - Increased coach pay12:41 - Biggest challenge in this model18:36 - Time and space logistics29:36 - Should gyms implement this?

Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up.Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can help them get better results faster. Daniel's got your do-this-first checklist. Daniel also identifies the biggest mistake gym owners make when building semi-private programs, offers his tips for success and explains how to fill your program. Hint: You don't need to spend money on ads or create a new marketing campaign.As a bonus, Daniel breaks down how his own gym—Woodslawn Fitness in Portland, Oregon—runs concurrent sessions in just 650 square feet, generates $230 per session and pays his semi-private coaches up to $11,000 a month.Thinking of adding a high-value revenue stream to your gym? Tune in for a step-by-step guide.LinksThe Prescriptive ModelGym Owners UnitedBook a Call 1:00 - Small group & semi-private revenue3:25 - How to know if you’re ready6:56 - Big vs. small group logistics14:13 - How to fill a program20:41 - Next steps to get started

Does your gym really need more leads, or are you wasting the leads you already have?In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads. Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym.John explains:How and when to contact leads.How to personalize lead nurture so your gym stands out. How to use long-term lead-nurture tactics that convert cold leads into paying clients months down the line.How to use automations without losing the human touch.He even shares a never-miss script you can use verbatim to start more conversations.Tune in to hear all six strategies, then start implementing them today to convert more leads into high-value gym members who stay for years.  Links2026 Two-Brain Summit TicketsGym Owners UnitedBook a Call 0:29 - Call your leads7:55 - Follow up with leads11:12 - Optimize availability15:32 - Personalize lead nurture20:49 - Long-term lead nurture

Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. If you’re chasing more leads but not seeing results, this training is for you.Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X.Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United.LinksGym Owners UnitedBook a Call  

If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next:You’re not alone.Coop explains how gym owners can turn things around and why “hope” isn’t a feeling. It’s a decision.Chris lays out the real reasons gyms fail and lists the key differences between those that thrive and those that shut down. Then he lists the exact first steps to take if you're losing money and offers a formula for creating hope.No gym should be left behind. This episode will show you how to move forward.And if you want to move forward at the greatest speed, get a coach. Mentorship gives gym owners the clarity, focus and accountability they need to transform struggling gyms into world-class businesses.LinksGym Owners UnitedBook a Call  0:18 - Why we leave no gyms behind3:10 - Defining success for owners & coaches6:51 - What separates those who get results8:12 - Creating hope with the GAP formula10:36 - What you can do right now

Knowledge won’t grow your gym—action will.In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward.For gym owners, the cost of inaction is high: wasted payroll, lost revenue, clogged marketing funnels and low retention. Chris has seen thousands of gym owners get stuck in a cycle of compounding mistakes—not because they lacked information but because they didn't have someone to help them sort through the info and figure out what to do "right now."The solution? Building a clear plan for your gym with an expert mentor who will tell you exactly what to do and hold you accountable for doing it.If you’ve been consuming videos, blogs and books without making progress in your business, tune in to find out what separates growing gyms from stagnant gyms.LinksGym Owners UnitedBook a Call  0:32 - The implementation gap1:31 - The cost of inaction3:54 - How mistakes compound4:49 - Value of an outside perspective7:38 - Why Chris still has mentors

CrossFit Mondego has 429 members—and they’re not bleeding out the door.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partners transformed a gym with high churn into a 400-plus-member powerhouse with great retention.Luísa breaks down the key additions that fueled their explosive growth, including a data-driven referral funnel that consistently brings in new leads without ad spend.In addition to expanding client count, CrossFit Mondego has boosted its revenue with a high-value on-ramp program, as well as small-group and hybrid training.Luísa explains how her Two-Brain mentor, Brian Foley, helped the gym’s owners make gradual changes to move the needle and scale with sustainable systems—without burning out.Listen to Luísa's full story, and then use her tips to build a gym where more people stay longer and pay more.LinksGym Owners UnitedBook a Call  2:12 - How retention has increased5:32 - The impact of on-ramp12:50 - Additional programs driving growth19:47 - Hyrox at a CrossFit gym24:30 - Why Luísa slowed down ads31:56 - Advice for getting more clients

In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns.Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options such as small group training, personal training and Hyrox programming.Chris also shares real quotes from these leaders, including one from an owner whose gym halved its ad spend while increasing front-end revenue.Tune in to hear tips from top gym owners for growing your client headcount without spending your hard-earned profit on advertising.LinksGym Owners UnitedBook a Call 0:01 - Intro1:42 - Gyms with the most clients3:05 - What they have in common4:53 - Quotes from the leaders9:43 - CrossFit gyms in Europe