Transforming Retail

Our second episode features Kait Borsay, Thomas Harms, EY Global Retail Leader; John Dubois, EY Global Direct to Consumer Solution Leader; Ian Johnston, Founder of Quinine; and Nicole Srock.Stanley, CEO of dan pearlman Group.  In this episode the panel discuss whether data really holds the key to capturing the voice of the customer, enhancing their shopping experience. Does the data collected just support outdated business models based on revenue per square meter? How can companies use data and insights more intuitively to create an experience-led customer journey? Does the answer lie with trying to find out what customers actually need, who they actually are? Rather than how to sell them more.

In this first episode of Transforming Retail, Thomas Harms, EY Global Retail Leader; Jon Copestake, EY Global Lead Analyst; Ian Johnston, Founder of Quinine and Nicole Srock.Stanley, CEO of dan pearlman Group share their experiences of different retail locations in London. They discuss the exciting new trends in retail and the areas where retailers need to improve.  19 mins