Transform NOW podcast

541. Zero-Based Process Design with AI

11/11/2026
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AI-first isn't about automating what exists, it's about asking what should exist. In this episode, host Michael Marchuk welcomes Elisabeth Goos, who leads Roland Berger's AI-first organization and process redesign work, to explore why bolting AI onto legacy processes disappoints, and what radical redesign actually delivers.


Key topics include:


Why 95% of organizations are stuck in pilot mode despite massive AI investment

Zero-based design: how one OEM achieved 30-40% lead time reductions by eliminating entire process steps built only for human handoffs

Keeping humans where they add value, and removing them where they're just administrative burden

Why "this is how we've always done it" is the hardest obstacle to overcome

Building diverse redesign teams that balance deep experience with zero-based thinking

How governance becomes an accelerator rather than a wet blanket

Why traditional companies have just 6-18 months to move, and what happens if they wait

The 40-60% improvement potential across time, quality, and cost vs. incremental optimization

Combining radical AI-first redesign with quick wins for a pragmatic path forward


If your organization is proud of its AI experiments but seeing no ROI, this conversation explains why and what to do about it.



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