Inside Daari Mooch: From Beard Oil to a $3M Brand in Pakistan Ft. Ibrahim Shaukat | 487 | TBT
In this episode of Thought Behind Things, we sit with Ibrahim Shaukat, the founder, who turned Daari Mooch from a small beard-oil experiment into one of Pakistan’s most recognized grooming brands.
From building products in a market that didn’t exist, to opening their own salon, to navigating Pakistan’s unpredictable retail landscape, Ibrahim breaks down the real story behind Daari Mooch’s rise.
What We Discuss:
- How Daari Mooch began and what clicked with customers
- Pakistan’s shift from old-school barbers to modern salons
- Why salons rarely grow beyond one branch
- Daari Mooch’s approach to online vs offline expansion
- The opportunity in Tier-2 markets
- Ibrahim’s long-term take on Pakistan’s direction
A grounded, inside look at how a local brand can grow in Pakistan, and what it actually takes to survive, adapt, and scale here.
Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Ibrahim's LinkedIn:https://www.linkedin.com/in/ibrahimshaukat/
Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid
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