S2, Ep.4 - William Butler-Adams OBE CEng, CEO of Brompton Bikes

In this season finale, Phil Jones becomes the interviewee and shares stories from his extensive career and the growth of Podge Events, highlighting the game changing moments along the way and keys to longevity.  In This Episode: Career journey from typesetting to digital hall of fame Agency life and growth  Building communities over the decades It's a family business   About This Wonderful Person: Founder of the famous Podge Lunches. Phil was recognised for his services to digital when he was inducted to the BIMA Hall of Fame in 2012 and in 2020 and was voted Creativepool Influencer of the Year...   Read More

Hosts Dan and Phil are joined by Richard Holley, Content Factory Manager at Benetton Group. Listen for stories from the early years of digital innovation and how new technologies are changing the fashion industry. In This Episode: Early years of digital innovation Richards early career and progression New technologies in fashion Utilising digital for sustainability   About This Wonderful Person: Richard's career journey has been characterised by the progressive force of digital transformation and shaped by seeking to resolve three key challenges that it poses...   Read More

Hosts Dan and Phil are joined by Sarah Mortiboys, Head of Programme Development at Premiership Rugby, for an inspiring first episode of 2023. Sharing from her career spanning education, the charity sector and sporting world, Sarah gives powerful tools for life and work. In This Episode: The importance of supporting young people in society Sarah’s career across education and sport Problem solving for whole system change  Beating breast cancer and the mindset lessons learnt The power of kindness   About This Wonderful Person: Sarah Mortiboys began her career in youth work in inner city Birmingham engaging young people through participation in sport and the arts and it was clear that by giving them a place to be, something positive to do and someone safe to talk too created an opportunity for them to thrive. Fast forward a few years...   Read More

Hosts Dan and Phil are joined by Marc Lewis, Founder and Dean of School of Communication Arts 2.0. Marc shares his incredible story from Croydon scallawag to educator extraordinaire via dot com success. In This Episode: Marc's entrepreneurial start in life and fortuitous enrolment to SCA Problem solving as an entrepreneur Educating creatives for the future How agencies can promote inclusivity   About This Wonderful Person: Marc Lewis was a scholarship student at SCA when it last existed in the 1990s. He left to work for Leo Burnett as a writer, but ended up creating technology companies. Marc’s start-ups created over £50m in shareholder value, but he fell out of love with money and wanted to do something more meaningful...   Read More

Hosts Dan and Phil are joined by William Harvey, Global Digital Innovation Manager at Diageo, who shares incredible insights into fostering innovation and how to stay ahead of the curve, as well as lessons from his personal non-linear career journey.  In This Episode: Will's non-linear career history Tips on staying inspired What is innovation Innovation at Diageo Advice for investing in innovation   About This Wonderful Person: William Harvey’s career journey has taken a non linear progression. Starting out as an Apple genius, he gained a love for technology, seeing how it can enrich lives.  With both a strategic and tactical approach to creativity he then entered the agency world. Firstly at the Ogilvy Labs...   Read More

Co-Founder and MD of The Great Outdoor Gym Company, Georgie Delaney shares with hosts Dan Maudhub and Phil Jones the inspiring social and environmental impact this innovative business has had from its whirlwind start to date. In This Episode: Georgie’s background, studying Industrial Design and early career The serendipitous inception of TGO and it’s roller coaster start The rise of Callisthenics Community engagement and the role of digital The holistic impact of TGO on wellbeing   About This Wonderful Person: Georgie Delaney MBE qualified with a First Class Honours Degree in Industrial Design with Italian from University College London and the Milan Politecnico in 2004. She went on to work for Sport England in the communication team before founding The Great Outdoor Gym Company Ltd (TGO)in 2007. In 2008 TGO partnered with Adidas...   Read More

In This Episode: Marketing Director of Nationwide Building Society, Mark Brayton joins hosts Dan Maudhub and Phil Jones to discuss his career to date and the importance of digital in the financial services sector.  Having begun his career with Barclay’s post graduate programme, Mark has successfully climbed the ladder to become Marketing Director of the largest Building Society in the world. In this episode, Mark gives some amazing insight to: His strategy behind digital transformations Connecting customers with financial services  Leadership principles and values The vital role agencies play in digital innovation   About This Wonderful Person: Mark Brayton is a proven marketing leader with more than two decades of experience in financial services.  He has a track record of delivering significant marketing transformation within data-rich and digitally...   Read More

In This Episode: Hosts Dan Maudhub and Phil Jones are joined by Minnie Moll, CEO of Design Council, who shares from her incredible wealth of experience about the role of creativity to drive and influence meaningful change. Minnies inspiration The Design Council Design and the climate crisis Ethics in design Female leaders Inclusive design  Company culture and collaboration The future role of AI and VR   About This Wonderful Person: Minnie Moll is Chief Executive of Design Council. She was previously Chief Executive of Jarrold Retail in Norwich – an outstanding experiential retailer with an award-winning department store; Joint Chief Executive of the...   Read More

William Butler-Adams OBE CEng, Chief Executive Officer at Brompton Bicycle joined Brompton in 2002, became director in 2006, and took over as MD in 2008 and in this time he grew the company from £2 mil turnover to over £90 mil turnover with over 800 staff.  William is a Chartered Engineer, passionate about all things engineering, having previously worked for DuPoint, Nissan and ICI. He is married with three daughters and lives near Marlow. He was awarded an OBE by the Queen in 2015 for services to Industry. Previously, he was a trustee of the UK Commission for Employment and Skills on behalf of the government, a founding trustee of Inspiring the Future charity and on the board of Investors in People, supporting its transition out of government into an independent Community Interest Company. A Fellow of Institute of Mechanical Engineers, a Fellow of the Royal Geographical Society, Member of the Vintners company and keen on his veggie patch. This episode is a nugget of inspiration from someone who has achieved so much. Catch a dose of his passion for innovation and be inspired by his ambition and successes.  In this episode: William’s early life in education His serendipitous introduction to Brompton Bikes  Bringing ambition and producing innovation Fostering growth and innovation with company culture Plans for further growth at Brompton Bikes Using digital tools for environmental solutions  

Craig Hepburn, Head of Digital Transformation at UEFA, has been responsible for developing highly successful marketing strategies and digital transformation programs for some of the worlds largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft and Tata. In doing so Craig has been able to develop and deliver world leading digital transformation programs that have fundamentally enhanced how companies engage with customers while also transforming internal business processes to be more relevant in a digital first world.  Craig was voted as one of the UK's rising stars in the digital marketing sector by Revolution Magazine and is the co-author of The Future of Now. Currently, Craig is leading the Web3 strategy across UEFA with the ambition to better understand the strategic opportunities for European football in all areas such as NFTs, Metaverse, Blockchain, Fan Tokens and Crypto.   In this episode, Craig shares incredible insights from his 20 year career in digital marketing.   Craig’s early career Craig’s career progression in digital marketing The key components of digital transformation The marks of successful digital transformation The future of the industry Craig’s debut and undefeated record in white collar boxing