Episode 006: Do I Need a Coaching Credential?

If you don't have a list, you don't have a business.  Period. In this episode, Sean shares the pros and cons of paid traffic vs. free traffic, plus he gives high level strategy for building your list through advertising, social media, blogging, article & video marketing, SEO, joint ventures and affiliates.  Finally, he shares how to build your community offline as well.

Building a list of engaged prospects is one of the most under-appreciated components of creating a successful coaching business. In this episode, Sean teaches the critical mindset elements of building a profitable list.

In this fun and dynamic interview, Sean and Melanie started talking about how coaches can increase the PROFITS in their businesses.  But halfway through, it turned into a 1-on-1 coaching session with Sean in the hot seat about increasing our personal capacity to expand our business.

This is a very common question in the coaching industry.  In this episode, Sean explains in detail why his answer is emphatically "YES and NO."

Sales - ugh.  Very few people get into the coaching industry because they love selling.  Most coaches see sales as a necessary thing to do in their businesses, but they don't enjoy it.  In this episode, Sean gives 6 concrete, proven sales tips to make the sales experience for yourself and your prospects more enjoyable, more authentic and WAY more effective.

Most coaches get frustrated with marketing, and with all the competition out there nowadays, it's getting harder not easier.  But this is GREAT NEWS if you understand how the marketing world has changed, what people expect, what you should stop doing, and how you can still win by being yourself.  In this episode, Sean explains how to out-teach, instead of trying to out-sell the full time marketers.

All coaches need a framework to follow in their programs and products.  A powerful framework raises your confidence, increases the certainty in your marketing and most importantly attracts clients much easier.  In this episode, Sean shares the 6-step framework he has developed over the years designed to give your clients MAXIMUM RESULTS

In the first 18 months of business, with zero prior success as an entrepreneur, Sean generated over $300,000 - before the age of online marketing and social media!  In this episode he shares the 12 BEST DECISIONS he made, the 3 most critical takeaways for you to succeed and what he would do if he were starting all over again

Most coaches believe the wrong things about what REALLY matters in building a coaching business, including what they need to have internally as a coach.  It's not charisma or good looks or a thin body or even having been wildly successful already. In this episode, Sean teaches the MOST IMPORTANT trait for marketing your coaching business, and it's NOT what most people think it is.

In this episode, I'm going to openly share my story with you, who I am, what I've been through and why I do what I do. It's a very special episode for me, so I hope this touches you, inspires you or serves you in some other way. Be sure to subscribe to the show!  Visit Truthaboutcoaching.com for more details.