S05E02: Customer Engagement through Localization

The Translation Company Talk podcast brings you another exciting and interesting interview. Today we hear from Teresa Toronjo from Malt about how the results of an enterprise localization audit can be applied to improve process, resources and the results of localization efforts. This conversation is the second part of Teresa’s talk on localization audit in which she introduced us to this concept and how it is implemented.   Among the many interesting things that we discuss, Teresa covers a 360 degree view of the audit process with a quick recap of what was discussed in the previous conversation, audit report tied to OKRs, ownership of the implementation of audit recommendations, budget and resources, implementing the audit report results in enterprise and startup organizations, monitoring and shifts in priorities and much more.   Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a 5 star ranking. This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

The Translation Company Talk brings you another exciting interview about the translation and localization industry. Today we hear from Charles Campbell, CEO of TBO, about Vamos Juntos. This highly anticipated LSP conference and retreat, in beautiful Lima is the topic of our discussion today.  Charles talks about the Juntos organization as an umbrella association for LSPs in South America and the Caribbean islands, the benefits for its members, the role of such associations in supporting and fostering collaboration among LSPs, the annual conference, the speakers and content for discussion and much more.   Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.  This episode of the Translation Company Talk is brought to you by Hybrid Lynx.

The Translation Company Talk brings you another exciting and fun conversation. Today we hear from Marina Ilari from Terra Translations about video game localization. She is a linguist, entrepreneur and, naturally, a gamer. She is very opinionated about how video games should be localized and offers some deep insights about this fun part of our industry. Among the many topics that we discuss, she talks about what is unique about video game localization, the ecosystem of video games and who are the buyers and different players, what do translators need to know keep in mind when localizing video games and much more. Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

The Translation Company Talk podcast brings you another exciting episode. Today we hear from Beatriz Rodriguez Corbelle from RWS about effective vendor management in LSP organizations. As a seasoned industry veteran and leaders, she speaks candidly about her own experience in the vendor management business function and offers some really good advice.  Beatriz talks about a number of interesting topics including the overall state of MLV supply chains, managing freelancers and independent contractors in language industry versus other industries such as rideshare, language vendor lifecycle, specific laws and jurisdictional regulations, vendor profile maintenance, improving relations with vendors, better vendor communications and much more.  Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating.  This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.

In this episode of the Translation Company Talk podcast, we hear from Simon Mitton from TravelPerk about how localization impacts customer engagement. A season industry veteran, Simon speaks about his experience in the industry and how it has evolved with evolution of technology. Among other subjects we discuss how enterprises deliver a good customer experience through localization that keeps customers engaged, the difference in impact of localized vs natively developed content on customer experience, technology that enables customer engagement and a variety of other related topics. Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

Welcome to another exciting episode of the Translation Company Talk podcast. We hear from Linda I. Saucedo from Publicis Sapient about medical content translation, which is a highly regulated and specialized sector of language services delivery for our industry. Medical translation is different from standard language translation because people’s lives and health are at stake, translators must possess the right knowledge, intuition and medical pedigree to effectively communicate content in this domain. In this conversation, Linda talks about why medical content translation is a unique sub-discipline, medical translation resource availability, translator requirements, LSP qualifications, the process of medical translation, impact of medical translation on patients and care providers, standards for this area of translation, impact of generative AI on medical translation, and much more. Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, Audible or your platform of choice and give this episode a good rating. This episode of the Translation Company Talk is sponsored by Hybrid Lynx.

The Translation Company Talk podcast is pleased to bring you another exciting episode, with our guest Teresa Toronjo from Malt. Teresa is an expert localization manager with deep experience in developing structure around localization activities in enterprises. She talks about enterprise localization audits, sharing both her experiences and tips related to best practices.   Among the topics discussed today, you will hear about what a localization audit is, key components of an audit, ownership and stakeholders in an audit process, defining the objectives of an audit, format and structure of final report, frameworks and available tools, examining agility and determining content priority, developing analytics from localization audits, determining localization maturity, connecting results of such an audit with KPIs and OKRs, in-house or outsourced model for localization audits, measuring localization impact on end-users through this study, inclusion of vendors and much more.   Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.    This episode of Translation Company Talk podcast is sponsored by Hybrid Lynx

Translation Company Talk podcast brings you an exciting interview with Paula Hunter, who has great experience in enterprise localization and beyond. She is here to discuss localization career paths. Localization is a powerful field which enables people working in this industry to learn so many skills and build knowledge about diverse areas of business. Paula talks about the current state of career development and enterprise localization for localization managers, how to acquire the skills needed to help localization managers to create a framework for careers post localization, how to keep up to speed with the latest trends in technology and processes in localization, the kind of support available in organizations to help localization managers map their journey, learning opportunities and skills the role offer to localization professionals, how to put technology skills specifically used in the localization industry to good use in a future career, and much more. Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  

The Translation Company Talk podcast brings you another exciting interview. Today we hear from Shamus Sayed about the importance of business acumen for leadership of language service provider companies. A business is only successful if its leader has a vision to grow and that can be developed and translated into actionable targets once the leader knows every aspect of their business. It pays off to learn about the business, developing the necessary acumen and traits, and to be on top of things. Shamus talks about how language service provider management executives can build business acumen and expertise, what advantages you have if you have the right business acumen, the advantages, and disadvantages of learning to run a company without the experience and proper business education, if acumen can be learned through universities or colleges, the difference between acumen and a skill, the importance of mentors and coaches, and much more.  Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.  This episode is brought to you by Hybrid Lynx

Translation Company Talk podcast brings you another exciting interview with Adelina Cristovao. We hear from her about agile localization practices for the modern enterprise. Online platforms that offer services such as food delivery, ride-sharing, and other task-based services constantly have to keep content fresh and up to date in order to keep their users informed, and educated, and make them feel safe.  Adelina talks about how agility is architected for localization at enterprise level, how content for a service-based organization is different from a product-based platform, how to ensure consistency and harmony in language, what steps to take to make it easy for localization in terms of content engineering, the expectations from stakeholders to manage agile content flow to make sure everyone is on board and to ensure an uninterrupted flow for all, and much more. Do not forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode. This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx