How Dan Tremonti Built FRET12 Into a Music Culture Machine

In this episode, Dan Tremonti shares the full story behind FRET12, from its early days creating The Sound and the Story to building a full-blown music culture brand rooted in community, storytelling, and craftsmanship. Along the way, he breaks down how working with artists evolved into building a loyal fanbase, launching original products, and eventually opening a one-of-a-kind retail space inside Chicago’s Salt Shed. We get into the realities of building a brand in the music world, why most “merch” is missing the point, and how Dan approaches everything from handmade clothing to artist collaborations and curated gear. There’s also a deep dive into the philosophy behind experiential retail—and why the future of music shops isn’t just selling gear, but creating places people actually want to be. Plus: the origin of the “String Thing,” supporting local builders, and why analog experiences might be more important than ever. This one goes way beyond pedals and pickups—it’s about building something real in a world that’s increasingly digital. Check them out at on their website https://www.fret12.com/ Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Buckley is back for Part 2, and this time the conversation heads somewhere unexpectedly hopeful. After years of noise, pressure, and carrying things that don’t travel light, Jordan talks about what it actually feels like to start setting some of that down. The recent Better Lovers shift becomes less about endings and more about perspective. About realizing not everything is meant to last forever, and that doesn’t make it a failure. Sometimes it just means it did exactly what it was supposed to do. There’s a lot here about growth. About learning how to exist outside of the thing you’ve always been known for. About finding space where there used to be tension, and figuring out how to move forward without dragging the past behind you like a busted amp with a bad wheel. And somewhere along the way, there’s a genuine sense of relief. The kind that doesn’t show up loud or flashy, but sticks around. It’s honest, it’s reflective, and it’s about what can happen when you finally give yourself permission to feel better. Check out all things Better Lovers HERE https://betterloversband.com/ Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Buckley is back for round two, and what starts as a classic Tone Mob conversation slowly reveals a little more weight under the hood. In this episode, Blake catches up with Jordan about life in Better Lovers, finally taking guitar more seriously, learning from the absurd level of talent around him, and why picking the instrument back up with fresh eyes has changed everything. They also wander into the weeds on creativity, burnout, parenting, touching grass literally, internet weirdness, AI art, and the ongoing battle to stay human in an increasingly synthetic world. It’s funny, thoughtful, honest, and very much in the spirit of Jordan’s first appearance on the show. Stay tuned for the next one, or sign up for Patreon to get it early! Check out Better Lovers on their main website HERE https://betterloversband.com/ Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we’re digging way, way back into the vault for a proper Tone Mob reissue. While I was in Nashville helping move the Stringjoy shop, I needed something special for this week’s episode and decided it was finally time to revisit one of the oldest artifacts in the archive: episode two. Yep, the second episode ever. In this early conversation, I’m joined by my good buddy Chris Benson of Benson Amps, recorded in the sweltering attic of his old Portland house with no AC, a couple of SM57s in hand, and probably far more sweat involved than any podcast should require. At the time, Chris had just quit his job to go all-in on Benson Amps, and listening back now, it’s a wild snapshot of two guys at the beginning of their own strange little journeys in the gear world. We get into amp design, low-wattage magic, speaker efficiency, tape echoes, plate reverbs, why some “bad” tones work better in a mix, and the beautiful sickness that makes guitar people obsess over all of this in the first place. It’s raw, a little scrappy, very early-internet, and a whole lot of fun to revisit now that the show is well past 500 episodes. So here it is: Tone Mob episode two, reissued. Enjoy. Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on The Tone Mob Podcast, Blake hangs out with Colt Westbrook of Walrus Audio for a conversation that wanders through guitar pedals, business experiments, digital rigs, tube amps, customer service philosophy, and the delicate art of telling your friends they can’t just show up at the factory and hang out all day. Colt walks through how Walrus has evolved over the years, from the early days of pedals like the 385 and Monument to the creation of entire product ecosystems like the Mako DSP line, Canvas utility gear, and the more affordable Fundamental series. Along the way he shares some surprisingly candid insight about what worked, what didn’t, and why “budget” pedals in the boutique world often aren’t nearly as profitable as people assume. The guys also dig into what working at a pedal company actually looks like day-to-day. Spoiler alert: it involves a lot less shredding and a lot more soldering, packing boxes, managing teams, solving problems, and trying to keep people from treating the shop like a guitar-themed coffee hang. Naturally, there’s plenty of gear talk too. Colt walks Blake through his current guitars, his pedalboard, why EQ might be the most underrated effect ever, and why he’s leaned more into digital rigs lately while still respecting the glorious chaos of tube amps turned up loud. They also get into Boss HM-2 love, the mysterious Terra Echo, Quad Cortex rigs, and the never-ending quest for consistency without killing the magic. Colt also shares some genuinely solid advice for anyone dreaming of starting their own gear company: build something great, make it meaningfully different, and treat your customers like they actually matter. Oh… and somewhere along the way we learn about a teenage band that shared one distortion pedal between two guitarists, and the Oklahoma pizza place that fueled their rehearsals. If you’re into guitar gear, building brands, or just hearing how the sausage actually gets made in the music industry, this one’s for you. Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Sladkowski of PUP joins Blake for a conversation about the strange business of building a life out of noise. This one wanders into the good stuff. The human stuff. The part nobody puts on the laminate. Imposter syndrome. Burnout. Getting older. Learning that rest is not the same thing as quitting, even if your brain, like an underqualified middle manager, keeps sending panic memos in all caps. Steve talks about PUP’s early days, growing up in Toronto, falling into music through school programs, and slowly realizing that the thing you love might become the thing that carries you, if you’re willing to drag it uphill long enough. There’s also the darker chapter. The moment when Stefan’s voice gave out, a doctor delivered the kind of sentence that can rearrange your organs, and the band had to stare down the possibility that the whole machine might stop. What comes through here isn’t just the crisis itself, but the way a band survives something like that: by choosing not to let fear, blame, or bad luck rot the foundation from underneath. And then, because no Tone Mob episode can go too long without somebody describing an amp like it’s their best firend, the conversation rolls into guitars, pedals, and the slow, stubborn art of figuring out what actually works. Fender guitars. Vibroluxes. Dr. Zs. Roland Cubes. Road-tested pedalboard choices. The glorious stupidity of moving real air. Steve talks about finding gear that feels like home and hanging onto it, which is maybe not so different from finding people like that too. It’s a conversation about surviving long enough to mean it. About staying curious. About making peace with the fact that even after years of doing the thing, some tiny part of you still expects a knock at the door from a guy holding a clipboard and bad news. Check out all things PUP on their website HERE https://www.puptheband.com/ Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

RJM’s Ron Menelli: The MIDI Wizard Behind the Pros’ Pedalboards Description Ron Menelli from RJM Music joins Blake Wyland to tell the long, nerdy, wildly practical story behind one of the most essential “behind the curtain” brands in modern guitar rigs. Ron walks through his early days building circuits from Radio Shack notebooks, studying electrical engineering and computer science, and eventually bailing on the corporate telecom world to build something of his own. That leap leads to RJM’s first big breakthrough: the AmpGizmo, a solution that brought MIDI control to the era of giant channel-switching amps with giant multi-button footswitches. From there, Ron explains how RJM evolved from amp control into full rig command centers, including the RG16 and the Mastermind ecosystem, and why products like the PBC-6X became the best-selling “brain” for players who want one button to handle loops, pedal order, and MIDI commands in a single move. You also get a real talk segment on the business side: what it’s like building gear for a small, pro-focused niche (where your customers are the artists everyone else watches), why Ron intentionally keeps RJM small, and what he’d tell anyone trying to start a pedal or guitar company today. Plus: a deep dive into MIDI 2.0, why it’s taking forever, and why the promise of “plug and play” control could finally make MIDI less terrifying for normal humans. Then we wrap with the essentials: favorite Boss pedals (OD-1 love), a Rush-inspired tap-dance origin story… and Chicago thin-crust pizza supremacy. Check out all the stuff at rjmmusic.com Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Kris Crummett is on the show, and this one rips. Kris has been in music for basically his entire life and has worked on records by Issues, Sleeping With Sirens, Dance Gavin Dance, Alesana, Jonny Craig, Emarosa, Night Verses, and a whole lot more! If you’ve ever wondered why one record punches you in the chest and another one sounds like it got sat on, Kris explains exactly why. We go deep on his path from making demos in a garage with ADATs and a Mackie mixer to becoming one of the most trusted names in production and mastering around Portland and beyond. This is not a fluffy “studio guy” interview. Kris gets into the real stuff: how his early demos beat local “pro” studios, why bands accidentally sabotage their own masters, what mastering engineers actually need from you, and how knowing when to stop tweaking might be the most important skill in the room. We also talk about the shift from chasing the band dream to building a career behind the scenes, the difference between hearing music as a fan vs hearing it like a technician, and why AI might create less of a takeover and more of a backlash toward real, human music. Give Kris a follow HERE https://www.instagram.com/kcrummett Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ian Martin Allison is back, and this episode is a full-on gear-nerd thunderstorm with actual life lessons hiding in the lightning. Blake and Ian go deep on signature basses, the Walrus Mantle DI drama, and the eternal internet question: “Why is this thing expensive if it only has a few knobs?” Turns out, transformers cost money. Craft costs money. Not cutting corners costs money. And sometimes the loudest opinions come from people who were never the customer in the first place. Inside this episode: how Ian went from collaborator to Creative Director at Scott’s Bass Lessons what it really takes to design gear people obsess over why a $400 bass can absolutely punch above its class how brands weaponize price perception (and why we all fall for it) short-form vs long-form content, and where music media is headed next the creative freedom that shows up when you stop performing “cool” and just be yourself There’s also a perfect dog interruption, some very real talk about staying in an industry because you love the people in it, and a reminder that we’re living in a golden era of instruments, pedals, and options. If you care about tone, product design, content strategy, and building a creative life that doesn’t make you dread waking up, this one hits hard. Keep up with all things Ian on his website HERE https://ianmartinallison.com/ Give him a follow on his social media HERE https://www.instagram.com/ianmartinallison/ Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 500, baby. And we brought in Henri Cash (Starcrawler, Plague Vendor, Cash & Skye) to celebrate the only way this show knows how: by diving headfirst into glorious guitar chaos. This episode has everything. Vintage amp obsession. Touring war stories. Studio nerdery. Gretsch evangelism. Voltage drama. Tape machine romance. Mild existential crises about digital modelers. It is a full buffet of tone. Henri talks about Starcrawler being the first band to record on Les Paul’s restored recording console in LA, how different venue power can totally change your rig night to night, and why speakers are secretly doing half the job while everyone argues about pedals online. Blake and Henri also get into production philosophy, why perfect takes can sound lifeless, and how mistakes are often the secret sauce that make records feel human. Along the way: Orange OR80 love, Magnatone/Vox combos, 5150 reality checks, old guitar neck magic, gear collecting vs actually playing, and why Gretsch might be the official guitar brand of beautiful weirdos. If you like guitar talk that’s informed, unpretentious, and occasionally unhinged, this one is for you. Hit play for Episode 500 and come celebrate with us. Good luck, good tones, and thanks for being part of this wild ride. Follow all things Henri on his social media HERE https://www.instagram.com/henricash Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/reverb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/sweetwater⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or grabbing your guitar/bass strings from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tonemob.com/stringjoy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices