Airbnb vs Residential Listings – JD Surrett

Airbnb is opening up a whole new lane for real estate media businesses—but most people aren’t fully tapping into it yet. In this episode of the Spiro Podcast, Craig and Shannon Landers break down how short-term rentals are changing the landscape and where media professionals can step in to provide real value. From understanding what Airbnb hosts actually need to positioning your services differently than traditional real estate shoots, they explore how to create new revenue streams and stand out in a growing market. If you’re looking for ways to expand your business beyond standard listings, this episode will help you start thinking differently. Chapter Timestamps 0:00 Episode Open & Introduction 1:10 Welcome with Craig and Shannon 2:30 Spiro Updates 5:00 Why Airbnb Is a Growing Opportunity 10:40 How Airbnb Content Differs from Listing Media 18:20 What Airbnb Hosts Actually Need 26:15 Positioning Your Services for Short-Term Rentals 34:30 Pricing, Packages, and Value 42:10 Getting Your First Airbnb Clients 49:30 Final Thoughts & Episode Wrap-Up Spiro Software Platform: https://www.spiro.media/ Spiro Contact Email: [email protected]

Imposter syndrome shows up for almost everyone—but in a growing real estate media business, it can quietly hold you back from charging what you're worth, putting yourself out there, or taking the next step. In this episode of the Spiro Podcast, Todd and Craig break down what imposter syndrome actually looks like in day-to-day business, why it happens, and how to move through it. From mindset shifts to practical actions, they share ways to build confidence, take ownership of your value, and stop letting self-doubt dictate your growth. If you've ever questioned whether you're “good enough,” this episode is for you. Chapter Timestamps 0:00 Episode Open & Topic Introduction 1:20 Welcome to the Spiro Podcast 2:45 Spiro Updates 5:10 What Is Imposter Syndrome? 9:30 How It Shows Up in Real Estate Media 16:40 Charging Your Worth & Confidence Gaps 24:15 Comparing Yourself to Others 31:50 Practical Ways to Overcome It 40:10 Building Confidence Through Action 48:30 Final Thoughts & Episode Wrap-Up Chris Thompson @cstmediaproductions https://www.cstmediaproductions.com Spiro Software Platform: https://www.spiro.media Spiro Contact Email: [email protected]

Nick Narodny of TITUS joins Todd this week on the Spiro Podcast. He'll be sharing the presentation he gave at the January 2026 Spiro Sync Conference on how to get two brokerage presentations a month to grow your business. Chapter Timestamps: 0:00 Episode Open 01:30 Spiro Updates 03:28 Nick Narodny/TITUS Introduction 07:58 Getting Two Brokerage Presentations a Month 41:06 Episode Wrap-up

Alex Coombs, owner of Northern Spruce Media located in Hamilton, Ontario gave a main stage presentation at the January 2026 Spiro Sync Conference on building a framework in your business to handle a "full plate". Alex joins Todd & Craig on this episode to share some highlights from that presentation, and gives you tips on how to handle that overflowing plate you have as a real estate media company owner. (*Note: Craig prematurely released the Tattoo Video before this episode where the tattoos are announced - He just couldn't wait!) Chapter Timestamps: 0:00 Episode Open 01:12 Craig's Tattoo Announcement 05:30 Spiro Updates 06:20 The Full Plate Framework - Alex Coombs 54:19 Episode Wrap-up

Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing them to your clients and potential clients can help your business grow and serve your clients well. Aaron shared on this topic at the Spiro Sync Conference, and now brings his presentation to those of you that weren't able to make it! Chapter Timestamps: 0:00 Episode Open 01:23 Spiro Updates 02:45 Guest Introduction: Aaron Smith 05:05 Aaron's Real Estate Media Story 18:30 Bundling Services - The Impact 52:52 Episode Wrap-up

No clickbait here. No promises that business will be easier the better you get. In fact, it will most likely get harder the better your get in business. Todd and Craig talk about what to expect as your business grows and gets better at what it does. How do you approach the harder challenges? What's the payoff for sticking with it? Chapter Timestamps: 0:00 Episode Open 03:08 Spiro Updates 06:12 It's Harder the Better You Get 44:14 Episode Wrap-up

Do you ever feel like you're "never enough"? Don't believe the lie. Todd and Craig talk about the fact that life is hard. Business is hard. But you can't give up. Listen to get encouraged and strengthened as we head into a new year of business. Chapter Timestamps: 0:00 Episode Open 05:25 Sync Thoughts from WOW Video Tours 08:50 There's No Easy Button 49:08 Episode Wrap-up

Todd, Craig & Nick talk with those that came to the first ever Spiro Sync Conference in Dayton, OH. What were people's impressions? What were the biggest takeaways? Watch or listen to hear what you missed. We hope we can see you next year! Chapter Timestamps: 00:00 Episode Open 02:35 Spiro Updates 03:34 Spiro Sync Venue Highlights 13:00 Attendee Impressions & Takeaways 35:27 Summary Thoughts 43:01 Episode Wrap-up

Todd and Craig speak with Justin Cyrus, owner of North Carolina Real Estate Media, and speaker at the REPP 2025 conference. Justin shares his infectious joy and energy and how to have FUN in your business. You don't want to miss this! Suggested reading from Justin: "Unreasonable Hospitality" by Will Guidara - https://a.co/d/2xVLAjj   Chapter Timestamps: 0:00 Episode Open 02:25 Justin Cyrus - Fun in Business 51:32 Episode Wrap-up

Strong systems don’t just organize your business — they change how it performs. In this episode of the Spiro Podcast, Todd and Nick, CEO & Co-Founder of Titus, sit down with Logan Stewart, Owner of Drone Digital. Logan shares how implementing Titus transformed his day-to-day operations, improved efficiency, and helped him scale with more confidence and clarity. The conversation explores real-world use cases, operational growing pains, and how the right systems can remove friction, reduce overwhelm, and unlock sustainable growth for real estate media businesses. Chapter Timestamps: 0:00 Episode Open & Introductions 4:35 Todd Introduces Nick, CEO and Founder of Titus 11:55 Todd Introduces Logan, Owner of Drone Digital 14:20 Operational Changes & Immediate Impact 22:10 Scaling with Confidence and Clarity 30:05 Reducing Friction Through Better Systems 38:40 Advice for Media Owners Considering Titus 46:10 Final Takeaways & Episode Wrap-Up   Contact Titus: gotitus.com