534: Diagnostic Thought Leadership

Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging! Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.

Alan talks about his new book, "The Wisdom of Ignorance: Why Not Knowing Can Be the Key to Innovation", being humble, six essential skills, and much more! Alan Gregerman is an award-winning author, business advisor, and teacher. His writing and consulting work focuses on helping companies and organizations create winning strategies and more remarkable products, services, and customer experiences by unlocking the genius in all of their people. Alan is the author of two previous books, Surrounded by Geniuses and Lessons from the Sandbox. He lives in the Washington DC area with his family.

Reilly talks about rebranding through creating repeating patterns, what to do when clients get cold feet, utilizing speaking and podcasting in brand transformation, and much more!

Gayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!

Randy talks about his new book, "Wealth Without Apology", changing your mindset on making money, what really holds clients back, and much more! Randy Gage doesn't just challenge your thinking – he helps you rewire it at the source code. His journey from a jail cell as a teen to the New York Times, Wall Street Journal, and USA Today bestseller lists proves that reinvention is possible for anyone. Randy's 15 books, translated into 25+ languages, have made him a global icon to a legion of founders, CEOs, and social entrepreneurs driven to make a bigger impact.

Susan talks about her book,"Fast Track Your Big Idea", having risk conversations, identifying risks, and much more! For decades, Susan has worked with Fortune 500 corporations, small businesses, nonprofits, and faith-based communities—helping visionary leaders move bold ideas forward faster.

Bob talks about taking ownership over your personal brand, his Personal Brand Business Roadmap, using client testimonials, and much more! Bob Gentle is a personal brand strategist who works with leaders, boards, and CEOs to turn leadership visibility into influence, opportunity, and revenue. With nearly 20 years in digital marketing, he helps senior leaders and experts articulate their leadership narrative, build authority, and monetise their personal brand in a way that supports organisational growth. He hosts the Building Your LeaderBrand Show, ranked in the global top 2% on ListenNotes.

Maria talks about what makes a professional speaker "bookable", her book, "The Bookablity Formula", keynotes and training, and much more! Maria Franzoni works with speakers, speaker agents, and bureau teams to help them to grow their speaking businesses - in other words, get more bookings, charge higher fees to create profitable businesses.

Prosper talks about his new book, "Own Your M.E.D.I.A.", why building a business solely on social platforms can be risky how to create sustainably owned marketing assets, and much more! Prosper Taruvinga is a media ownership strategist and founder of Livelong Digital. He helps founders, consultants, and service-based businesses move from rented attention to owned demand by treating media as an asset, not content. After rebuilding his business following a major platform dependency setback, Prosper now focuses on helping ambitious people build authority, distribution, and growth they control. He is the author of Own Your M.E.D.I.A and host of The Online Prosperity Show.

Gina returns to the podcast to discuss her new book, The New Choice Effect: How to Make the Right Decisions Quickly Without Overthinking, how improvisation plays a role, decision-making, imposter syndrome, and much more! Gina Trimarco is a business strategist and speaker who helps organizations re-humanize the way they connect, lead, and sell through Improvised Intelligence™. Rooted in improv-based emotional intelligence, her work empowers teams to become more agile, authentic, and emotionally attuned communicators. With decades of experience blending business strategy and improvisation, Gina teaches people how to think on their feet, build trust faster, and adapt with confidence in any conversation.