511: Replicate Your Expertise

Doug discusses the significant impact of personal branding and storytelling for business leaders, the need for authenticity and vulnerability in storytelling, and shares strategies for bulk book sales and corporate sponsorship. Doug Crowe is a personal brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, MSN Money, Yahoo Finance, the Seattle Times and has authored several #1 best selling books. His company, Author Your Brand, has ghostwritten and published books for over 15 years. His clients read like a "who's who" in business leadership.

Janet talks about the importance of having a unique methodology and provides a step-by-step guide on how to replicate and amplify one's professional success through certification, licensing, and other models. Janet also discusses how to overcome common obstacles, such as sales reluctance among newly certified coaches, and offers insights into various replication models like subscription consulting and corporate training.

Sheri talks about her new book, 'The Unexpected Power of Boundaries' and how setting boundaries can foster creativity, innovation, and help leaders and organizations achieve greater focus and success! Sheri Jacobs is a globally-recognized innovation strategist, bestselling author, and keynote speaker who helps organizations unlock creative potential by rethinking boundaries, risk, and leadership.

Dave delves into his unique methodology of using podcasts as direct lead generators, specifically for capital raisers, fund managers, and high-ticket consultants! Dave Dubeau is a real estate capital-raising expert, marketing consultant, author, and podcast host. Since 2012, Dave has helped real estate syndicators and investors raise hundreds of millions in private capital through his proven "Money Partner Formula." As the creator of the innovative Capital Convo Podcast Service, he enables real estate syndicators to consistently book 20+ accredited investor meetings every month, leveraging a proven platform to establish authority, build meaningful connections, and scale their businesses.

Brynne returns to discuss non-narcissistic selling on LinkedIn, building trust and credibility in sales processes, importance of research before outreach, and much more! Brynne Tillman is a recognized LinkedIn and AI for Sales trainer who empowers sales professionals to start trust-based conversations without being salesy.

Laura talks about having strategic enemies in branding and marketing, unnecessary re-branding, staying focused, her latest book, "The Strategic Enemy", and much more! Laura Ries is a globally recognized positioning strategist and bestselling author. Since 2022, she continues her father's positioning legacy as Chairwoman of RIES. The firm where she has helped Fortune 500s and ambitious startups win through bold, focused brand positioning for over 30 years.

Jake talks about understanding the psychological aspects behind decision-making, the STRATA model, his latest book, and much more! Jake Stahl is a dynamic professional business sales author, speaker, and trainer dedicated to empowering individuals and teams through effective communication to achieve exceptional sales success using neurostrategy.

Robert discusses the challenges faced by business owners in scaling their agencies, emphasizing the need for specialization and shedding unnecessary services, adapting to market conditions, and much more! Robert Patin's journey into the agency world has been far from traditional. Starting with a passion for commercial photography, he quickly realized his true calling lay in finance and strategy. Trading the camera for spreadsheets, he developed his expertise in finance at small CPA firms before rising to head of finance at a creative agency. It was here that Robert discovered a troubling pattern: many agencies were mired in unnecessary complexity, bogged down by administrative demands that stifled both creativity and growth.

Gayle talks about the importance of thought leadership, starting a business later in life, the impact of AI on marketing, and much more! Gayle Kalvert founded Creo Collective in 2021 to help B2B marketing leaders at tech companies do work that truly drives results for both content and revenue. With a background spanning two decades in marketing and sales, she brings real-world experience and a practical perspective to every client partnership.

Brian returns to talk about cultivating his skill set, developing his new time compression engine, his new book, and much more! As a human behavior and performance coach, speaker, and business strategist, Brian disrupts the normative approach on how to create sustainable growth and lasting change personally and professionally. His philosophies on "how to embrace pain to avoid suffering," "people before profits," and "who before what" has helped individuals and companies discover and activate their limitless potential. Brian and his team lead with intentionality as they are driven by their vision to impact a billion lives by 2045.