281 From Pivot to Unicorn: How Hussein Fazal Scaled Super.com

In this episode of The Silicon Valley Podcast, we’re joined by Hussein Fazal, serial entrepreneur, investor, and the visionary behind Super.com (formerly SnapCommerce). With a track record that includes founding AdParlor (acquired by AdKnowledge), Hussein brings a wealth of insight into what it takes to build, pivot, and scale tech companies to massive success. Over the last eight years, Hussein has led Super.com through several strategic pivots—one of which transformed the company’s trajectory toward unicorn status. In this conversation, he shares how to balance data with instinct, why high-profile investors can be both a blessing and a challenge, and how building the right organizational structure has helped his teams stay aligned and motivated.   🔍 In This Episode, We Cover: Hussein’s entrepreneurial journey: From AdParlor to Super.com Lessons learned from early career experiences that shaped his leadership style The pivotal moment when he realized Super.com could become a unicorn The balance of gut feeling vs. data in company pivots The role of celebrity investors and how they’ve influenced the business Why Super.com chose not to build a member community—and what others can learn from that How early customer feedback shaped Super.com’s direction A framework for gathering and acting on customer insights Product expansion vs. market penetration—how to decide what to focus on Why every founder should consider a CEO coach—and how to choose one The creation and impact of “mission-aligned teams” at Super.com How to introduce alternative org structures and guide teams through change Resilience during existential challenges—and Hussein’s personal mindset Tips for founders looking to bring celebrities onto their cap table A leadership lesson learned the hard way—and how you can avoid it 🔗 Learn More About Hussein Fazal and Super.com: LinkedIn: Hussein Fazal Company: Super.com 💬 Quote from Hussein: “You can pivot 100 times, but if you don’t listen to your customers, you’ll miss the one pivot that could change everything.”   ⚠️ Disclaimer: The views expressed on this podcast are for informational purposes only and not financial or legal advice. Consult with a professional for your specific situation.  The views expressed are my own and do not necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.   #startups #siliconvalley #technology #super.com #stephcurry

Guest: Matthew Le Merle, CEO & Managing Partner, Blockchain Coinvestors About the Guest: Matthew Le Merle is a leading figure in early-stage venture capital, having previously managed Keiretsu, the world's largest angel network. In 2014, he made a strategic pivot into the digital asset space, co-founding Blockchain Coinvestors. The firm is now dedicated to the vision that digital monies, commodities, and assets are inevitable, and all of the world's financial infrastructure must be upgraded. With investment strategies now in their 12th year, Blockchain Coinvestors has backed a combined portfolio of over 1,250 blockchain companies and projects, including more than 110 blockchain unicorns. In This Episode: Decoding the Future of Finance and Emerging Blockchain Unicorns Join us for a deep dive with Matthew Le Merle as he shares the strategic insights that drove his firm into blockchain investing over a decade ago. We explore the massive shift toward digital assets, the unique mechanics of the fund-of-funds model, and the critical role of tokenomics in the crypto ecosystem. Key Discussion Points: 🚀 The Inevitable Digital Shift The 2014 Pivot: What initial observations and conviction led Matthew to commit deeply to the blockchain space a decade ago? A New Financial Infrastructure: Dan elaborates on Blockchain Coinvestors' core vision: why the transition to digital monies, commodities, and assets is inevitable, and what that means for the world's current financial systems. 📈 Venture Investing in the Blockchain Space Screening for Unicorns: With a portfolio of over 1,250 blockchain companies, what common characteristics does the firm look for in promising very early-stage companies? Filtering the Noise: Matthew details his team's rigorous screening methods used to filter for the most promising startups from a massive pool of opportunities. SPACs & IPOs: A simple definition of a SPAC (Special Purpose Acquisition Company) for the audience. How SPACs might play a future role in taking high-growth crypto and blockchain companies public. The current IPO landscape for blockchain innovators—are traditional IPOs or alternative paths more prevalent? 💰 Understanding the Fund-of-Funds Model Fund-of-Funds Explained: An operational deep dive into the dynamics of the fund-of-funds investment model. Investor Rationale: The most common reasons why investors choose to gain blockchain exposure through a fund-of-funds like Blockchain Coinvestors. Returns and Structure: How the returns and operational/legal structure of a fund-of-funds compare to those of a direct venture capital fund. 🔗 Tokens, Tech, and the Future Tokenomics 101: A clear explanation of tokenomics—what it is and how it fundamentally works within a blockchain ecosystem to incentivize user behavior and align stakeholders. Investor Benefits: The primary benefits and unique opportunities associated with companies that issue their own tokens. The AI-Blockchain Convergence: What excites Matthew most about the merging possibilities of AI and blockchain, and where he predicts the most significant developments will occur in the next few years. Learn more about Matthew and Blockchain Coinvestors at www.BlockchainCoinvestors.com Disclaimer: The views expressed in this podcast are for informational purposes only. They do not constitute financial or legal advice, nor do they necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.

Guest: Dan Fineberg, CTO and Co-founder, The Fusion Syndicate About the Guest: Dan Fineberg is a veteran technologist with over 40 years of experience working at the intersection of technology and marketing, including leadership roles at Intel Corp. and FEI Co. As CTO of The Fusion Syndicate, Dan now specializes in leveraging emerging technologies, particularly generative AI, to accelerate content productivity and drive measurable business results for customers. In This Episode: Beyond the Prompt — Building Strategic AI Workflows Many organizations are still viewing AI as a simple tool for generating text with a prompt. Dan Fineberg breaks down why that's the biggest misconception and shows us how to transition from basic experimentation to a reliable, scalable system that dramatically improves content production and delivers significant ROI. Key Discussion Points: The Biggest Misconception: Dan tackles the most common myth he hears about using AI in the enterprise and shares his simple "signal vs. noise" test for identifying true business value. Moving Past Prompt Engineering: Learn why focusing only on the quality of a prompt is a limited approach, and how The Fusion Syndicate’s approach goes beyond simple inputs to structure a robust, end-to-end system. The AI Content Workflow: Dan walks us through the typical, repeatable steps teams should implement, covering the entire process from initial research all the way through to a validated, ready-to-publish output. Measurable Impact (Before & After): What practical, tangible differences have teams seen once they put this structured AI system in place? Dan shares real-world stories of accelerated productivity and transformation. The Next Wave of ROI: Where should businesses look beyond marketing and content creation for the next high-value applications of AI workflows? Strategic Fit: For listeners trying to understand the competitive landscape, Dan explains where this AI workflow approach fits in—is it meant to replace agencies, internal teams, or dedicated point tools? Getting Started: For founders and teams ready to adopt this approach, Dan recommends the first high-impact workflow they should pilot to ensure early success and build momentum. Resources: Recommended materials for anyone who wants to learn more and begin experimenting with AI content acceleration. Disclaimer: The views expressed in this podcast are for informational purposes only. They do not constitute financial or legal advice, nor do they necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.

 Podcast Show Notes: Alex Dantas (Circuit Launch & Mechlabs) Guest: Alex Dantas, CEO of Circuit Launch and Mechlabs Guest LinkedIn: https://www.linkedin.com/in/alexrfdantas/ About the Guest & Companies Alex Dantas is the CEO of two organizations that define the hardware and robotics ecosystem in the San Francisco Bay Area: Circuit Launch (The "Cofacturing" Space): A coworking and physical center for electronic hardware development and robotics education. It provides private offices, shared electronic labs, and prototype labs for startups, growing companies, and inventors. (http://circuitlaunch.com) Mechlabs (Mechatronic Education): An educational platform emphasizing a "build-it-to-learn-it" approach to Mechatronic Engineering education. (http://www.mechlabs.io or http://www.mechlabs.ai) Episode Highlights & Discussion Points Robotics Today & Public Perception Alex shares his background and the journey that led him into the world of robotics and startups. What first sparked his interest in robotics? A look at how the robotics landscape has changed over his career. Automation All Around Us: What's a robot or automation technology that most people use daily but don’t even realize it? Addressing public fear: What is the biggest misconception about robotics Alex encounters from the general public? AI Convergence: How are advances in AI and machine learning changing the pace and capabilities of robots today? Building & Funding a Robotics Startup Startup in 2025: What does it fundamentally take to build a robotics startup today? Hardware vs. Software: If someone is starting a robotics company, what extra challenges (product development, capital needs) should they be aware of compared to a software startup? The Go-to-Market Journey: How are robots actually built, funded, and launched? What does that journey look like from prototype to market? Common Mistakes: What is the most common mistake first-time robotics founders make? RaaS (Robotics-as-a-Service): Explaining the RaaS trend, what this ecosystem looks like, and why this business model is gaining traction. Investor Strategy & The Future VC Evaluation: How do top robotics venture capitalists evaluate new opportunities today, and what do they prioritize? Are investors becoming more open to hardware-heavy startups now that AI and automation are converging? Metrics & Milestones: What kinds of metrics or milestones do robotics founders need to show to get serious investor attention? The Next Decade: How does Alex think robotics will reshape the labor market over the next decade? Future Frontiers: What does Alex think the next frontier in robotics will be—humanoid robots, swarm robotics, or something completely new? Connect with Alex Dantas & His Work Circuit Launch Website: http://circuitlaunch.com Mechlabs Website: http://www.mechlabs.io or http://www.mechlabs.ai Alex Dantas LinkedIn: https://www.linkedin.com/in/alexrfdantas/ 💖 Support Our Cause: Giving Hope to People in Need This episode supports "Giving Hope to People in Need," a charitable initiative led by The Silicon Valley Podcast. Your donation helps the following charities: Donation link Donate to "Giving Hope to People in Need", led by The Silicon Valley Podcast Love Never Fails: Restores survivors of human trafficking with housing, education, and protection. Five Keys Home Free: Empowers formerly incarcerated women domestic violence survivors to start over with life skills and career support. Open Door Legal: Ensures everyone has access to justice, preventing homelessness and financial ruin. Convoy of Hope: Delivers relief and resources to families in crisis around the globe. Mission Hiring Hall: Connects people in San Francisco to stable jobs through training and placement. Disclaimer The views expressed in this podcast are for informational purposes only. They do not constitute financial or legal advice, nor do they necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.   #robotics #siliconvalley #startups #ai #machines

Podcast Show Notes Guest: Doug Merritt – CEO of Aviatrix, former CEO of Splunk Host: Shawn Flynn- Managing Director os SVH Capital 🔹 Episode Summary In this episode, we sit down with Doug Merritt, one of the most respected leaders in enterprise technology. Doug discusses the emotional journey of stepping down from a CEO role, what pulled him back into leadership at Aviatrix, and how AI is reshaping companies, cloud security, and competitive strategy. We explore how organizations can stay secure and agile in a rapidly evolving tech landscape, and Doug shares leadership lessons drawn from his lifelong involvement in athletics. Whether you're a founder, executive, or technologist, this episode offers valuable insight into the intersection of AI, leadership, and organizational resilience. 🔹 Topics We Cover  Doug’s career path and return to CEO life Emotional challenges of stepping down from leadership How AI is reshaping business and cloud network security Key findings from Doug’s recent industry survey How companies can strengthen security and stay agile Lessons from athletics applied to leadership What Doug is focused on now at Aviatrix 🔹 Connect with Doug Merritt LinkedIn: https://www.linkedin.com/in/doug-m-33169/ Learn more about Aviatrix: https://aviatrix.ai 🔹 Disclaimer Disclaimer: The views expressed in this podcast are for informational purposes only. They do not constitute financial or legal advice, nor do they necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.

Guest: Dr. Bijna Kotak Dasani, Founder of ArthAum Group Dr. Bijna Kotak Dasani is a global leader in venture capital, strategic partnerships, and capital formation. As the Founder of ArthAum Group, she has built a firm that helps funds and companies scale smarter—through tailored launch strategies, operational excellence, and global investor networks. In this episode, Dr. Bijna shares her journey from financial services leadership into founding ArthAum Group, and offers practical insights for fund managers, entrepreneurs, and investors navigating today’s fast-moving venture capital markets. We cover: Fund launch strategies – how first-time managers differ from established funds The biggest mistakes new funds make during launch and how to avoid them The role of fund operating administration in long-term success Why strong back-office operations can make or break a venture fund How to structure partnerships for growth and diversification The KPIs she uses to identify high-value partners for clients Leveraging global investor networks to form capital and expand reach The importance of a global perspective when seeking capital Key trends in venture capital and partnerships across geographies and sectors Where the VC and partnership landscape is headed in the next five years Finally, Dr. Bijna explains what differentiates ArthAum Group from other firms, and how fund managers or companies can best connect with her team. About the Guest Dr. Bijna Kotak Dasani is the Founder of ArthAum Group, a firm specializing in fund market strategy, operating administration, and capital formation. With decades of experience across global financial institutions, she is recognized for her expertise in helping funds and companies build scalable structures, forge partnerships, and unlock growth through innovation. Disclaimer: The views expressed in this podcast are for informational purposes only and do not constitute financial or legal advice. They do not necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC. #venturecapital #fundoffunds #siliconvalley #tech #investing

Guest: Tim Koller, Partner at McKinsey & Company and Co-Author of Valuation: Measuring and Managing the Value of Companies For over three decades, Valuation has been the definitive guide to corporate value creation. Called “the best practitioners’ guide to valuation” by the Financial Times and one of “the most influential contemporary books about the world economy” by The Economist, the book has sold over one million copies worldwide. Now in its 8th edition, Tim Koller and his co-authors bring fresh insights on AI, sustainability, digital transformation, and geopolitics—helping business leaders sharpen their decision-making and balance long-term value creation with the pressures of today’s markets. In this episode, Tim shares: Why short-term earnings obsession remains the biggest misconception in corporate strategy How AI can help identify groupthink and bias in real time The real impact of tariffs and geopolitics on company valuations How leaders can balance shareholder value with stakeholder needs Why sustainability priorities should be tailored to the unique risks of each industry Lessons from Warren Buffett and contrarian thinkers who resisted market hype What has—and hasn’t—changed about being a great CEO since 1990 Tim also reflects on 35 years of writing Valuation, explaining why timeless principles of growth, innovation, and long-term orientation matter more than ever in both stable and volatile times. About the Guest Tim Koller is a partner at McKinsey’s Denver office and founder of McKinsey’s Strategy and Corporate Finance Insights team. With more than 40 years of consulting experience, he has helped countless executives, boards, and investors navigate complex financial and strategic decisions. Resources & Links 📖 Valuation: Measuring and Managing the Value of Companies (8th Edition) – Available May 20, 2025 from Wiley 🔗 Connect with Tim Koller via his PR contact: Rebecca Proulx, [email protected] Disclaimer: The views expressed in this podcast are for informational purposes only and do not constitute financial or legal advice. They do not necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.  

Guest: Lori Rosenkopf – Vice Dean of Entrepreneurship, Wharton School Bio Lori Rosenkopf is the Vice Dean of Entrepreneurship and the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania. As Wharton’s Faculty Director for Venture Lab, she supports student entrepreneurs across the university. She previously served as Vice Dean and Director of Wharton’s 2,500-student Undergraduate Division from 2013 to 2019, where she introduced a new curriculum, expanded career pathways, and created more opportunities for students. Her research and teaching draw from her background in systems engineering and social science, with a focus on networks and learning in knowledge industries. With deep connections to Wharton alumni and a sharp understanding of millennial and Gen Z aspirations, Lori brings a unique perspective on the future of entrepreneurship. What You’ll Learn in This Episode The most transformative changes in entrepreneurship education at Wharton What makes Wharton’s approach effective in producing world-class leaders How students are expanding their definition of entrepreneurship beyond Silicon Valley stereotypes The role of mentors and role models in shaping entrepreneurial careers Traits Lori has seen consistently in students who go on to build impactful ventures Insights from her book Unstoppable Entrepreneurs and the stories that inspired it How Wharton alumni networks create opportunities for the next generation of founders Lessons from organizations like Harlem Capital on the future of venture funding How Gen Z founders are rethinking impact, purpose, and business models Disclaimer The views expressed in this podcast are Lori’s own and are for informational purposes only. They do not constitute financial or legal advice, nor do they necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.

 How AI is Changing Deals & Global Development with Jeff Kafka and Brian Rogers     Jeff Kafka Bay Area entrepreneur, cybersecurity startup founder, and medical device/supply chain import partner. Internationally renowned professional kiteboarder and big wave safety expert. Brian Rogers Design and business thinker, expert in AI/ML, IoT, big data, fintech, and platform development. Author of patents, guest lecturer, and industry leader in blockchain. Episode Summary In this episode, we dive deep into how technology, infrastructure, and strong personal networks converge to drive capital and growth in sectors from medical devices to public works. We speak with Jeff Kafka, the founder behind the famous Silicon Valley kite surfing pitch events, about the value of relationships in business growth, and with Brian Rogers, an expert in AI, IoT, and digital transformation, about the future of finance and government partnerships. We explore how their new venture, Storyboard Capital, focuses on opportunities in areas typically ignored by traditional tech investors. Key Discussion Points & Topics I. The Power of Relationships and Networking (Jeff Kafka) Kite Surfing Pitch Events: The origin story of the famous Silicon Valley kite surfing pitch events and the key lessons learned while observing early-stage companies raising capital. Missed Opportunities: Jeff shares his list of companies he met early on but passed on investing in, and the reasons why those opportunities were missed at the time. The Role of People: How Jeff's diverse career—from cybersecurity to big wave safety to medical supply chain—has consistently revolved around people and relationships. Business Growth: The crucial importance of relationships when scaling a business. II. Technology, Government, and Global Development (Brian Rogers & Jeff Kafka) Public/Private Partnerships (P3s): A detailed explanation of what Public/Private Partnerships are and how companies currently go about identifying these government opportunities. AI in Government Financing: How Artificial Intelligence can help streamline the process for companies to find and obtain government contracts. Technology for Development: How technology, public/private partnerships, and infrastructure development are creating opportunities in remote or "off the grid" areas globally. III. The Future of Finance and Investment Banking AI and Financing: How Jeff and Brian see AI changing the landscape for companies obtaining financing, particularly in how deals are sourced and structured. Investment Banker's Role: The evolving role of the investment banker in the future and how they will integrate AI into transaction processes. The Future of Outreach: How customized, AI-driven outreach will change the success or failure rates for projects and deal sourcing. Beyond the Interview: Key concepts related to AI that the audience should be thinking about moving forward. Learn More Storyboard Capital Website: https://storyboardcapital.com/ Jeff Kafka's Contact: [email protected] Jeff Kafka's LinkedIn: https://www.linkedin.com/in/jeffkafka/ Brian Rogers' LinkedIn: https://www.linkedin.com/in/brogers/ Affiliate Companies: https://grapheene.com http://www.strongwatertech.com Disclaimer The views expressed on this podcast are for informational purposes only and not financial or legal advice. Consult with a professional for your specific situation and do not necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.

Guest: Waseem Daher – Founder & Executive Chairman of Pilot LinkedIn: Waseem Daher Pilot: pilot.com | Founder Salary Report 2025   Bio Waseem Daher is the Founder and Executive Chairman of Pilot, a modern finance team offering bookkeeping, tax, and CFO services for startups, e-commerce businesses, and professional services firms. Backed by Sequoia Capital and Bezos Expeditions, Pilot has become the go-to back office solution for growing companies. An engineer by training and a serial entrepreneur, Waseem previously co-founded Ksplice (acquired by Oracle) and Zulip (acquired by Dropbox). He now combines his experience as a three-time founder with insights into startup finance, scaling, and leadership. Beyond Pilot, Waseem writes regularly about building startups on LinkedIn and in his newsletter, Startup Real Talk. What You’ll Learn in This Episode Why founder salaries dropped 43% in 2025 and what this means for early-stage companies How founders should think about compensation when talking to investors Risks startups face when founders underpay themselves How company stage, funding, and geography influence salary decisions The role of boards and investors in shaping compensation What lessons Waseem carried from Ksplice and Zulip into Pilot Insights into bootstrapping vs. venture-backed founder pay How founders can use Pilot’s salary data to benchmark and negotiate effectively Why the number of AI startups surged by 287%, yet founder salaries declined What the rise in bootstrapped startups (up 77%) says about today’s funding environment Disclaimer: The views expressed in this podcast are my own and are for informational purposes only. They do not constitute financial or legal advice, nor do they necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.