Building a Brand That Creates Revenue With James Shenton: Case Study

In today's competitive recruitment landscape, effectively promoting your brand is essential for growth and sustainability. While many recruitment business owners excel at delivering exceptional service, they often struggle with showcasing their expertise to the wider market. This comprehensive guide explores six proven strategies for promoting your recruitment brand that balance value-added content and strategic self-promotion. [...]

https://www.youtube.com/watch?v=y49ktEKfPgA As part of our International Women's Day 2025 celebrations, we're delighted to feature Sarah Bishop (known to many as "Bish"), founder of Recruit Recruit and one of our valued clients. In this special edition of the Recruitment Marketing and Sales Podcast, Sarah shares her remarkable journey from car sales to building a successful [...]

Recruitment marketing strategies are varied and many! Here is one most people forget: handling objections ahead of time. Are you tired of hearing the same objections from potential clients? "We use our own team," "You're too expensive," or "We've had bad experiences with recruiters before." These familiar phrases can feel like roadblocks in your sales [...]

Many recruitment, search and staffing business owners believe focusing on one marketing channel is enough. They post on LinkedIn once or twice a week or send a monthly email blast, then wonder why they're not getting the response they want. In any market, you need multiple options to be in front of your audience more [...]

As we begin 2025, maintaining a strong social media presence remains vital for recruitment businesses. Through our work with recruitment firms, we've observed that while many are active on social media, consistency often presents challenges. In this summary of our recent webinar, I'll share why social media presence is critical and how to make it [...]

As we move into February 2025, the importance of a well-managed sales pipeline remains a critical focus for recruitment businesses. Through our work with Superfast Circle clients, we've been helping them map out their pipelines for clients, candidates, and current connections - an increasingly crucial task given today's challenging market conditions.  In this summary of [...]

https://youtu.be/U0vd06ZaPEM?si=X-6BXe6qJsEHi7az James Shenton is the founder and managing consultant at Opus Resourcing, a boutique technical recruitment business with 19 years of industry experience. Operating across the UK, Europe, and the US, Opus specializes in mid to executive-level technical recruitment.  Before joining Superfast Circle, Opus had built its business primarily through referrals and networking within the [...]

https://youtu.be/8pxvlAg_Vps?feature=shared Welcome back to the Recruitment, Marketing and Sales podcast. Today we're joined by Cheryl Winger, an expert in recruiting recruiters. With 25 years of experience, GSR2R partners with the recruitment market in two primary ways: recruiting recruiters directly and helping businesses bring recruiters in-house using their proven methodologies. Rather than being just a traditional [...]

https://www.youtube.com/watch?v=nttqd3Vxy68 I'm Venessa Vasilakeris from the McQuaig Institute, where we help companies make better hiring decisions through our suite of psychometric assessments. We measure personality and cognitive ability - factors that are crucial in recruitment and overall talent management. With over a decade at McQuaig and extensive experience in contingency and retained search, I've seen [...]

https://www.youtube.com/watch?v=7PMeNONxfXM In today’s podcast, we wanted to share Steve’s marketing story to inspire and encourage you that you can achieve a lot with some energy, support, and consistent action. Read on or watch the video above. Background Steve Lea is the MD and founder of Coalesce Recruitment, a permanent recruitment specialist company working in [...]