TRES 297: Jimmy Burgess - The 6 Great Paradoxes of Real Estate Sales

Are you a real estate agent looking to revolutionize your business in today's digital world?  With Chat GPT, the possibilities are endless. Imagine having the power to generate leads, craft compelling property descriptions, and even optimize your social media presence—all at your fingertips.  Today, Jimmy Burgess dives into the top ten Chat GPT prompts designed to elevate your real estate game. Tune in and explore how to efficiently leverage AI to supercharge your real estate business and leave your competition in the dust. Prompt 1: Generating Listing Leads “Act as an expert real estate agent business coach. I'm a real estate agent who would like to generate two monthly listings in 2024. Provide me with 20 strategies to help me generate the seller leads needed to take the two listings per month I have set as my goal.” Jimmy shares that providing a foundation such as roles, specific goals, and expectations allows you to receive better results from Chat GPT. So, be sure to include specific roles, goals, and expectations when writing your prompt.  Prompt 2: Buyer Lead Generation “Act as an expert real estate marketer and provide me with 20 creative ways to generate real estate buyer leads in the current market environment.” You may receive more details on specific ones; if others need to be more detailed for you, go back and tell Chat GPT to clarify. Prompt 3: Online Review Generation “Act as an expert copywriter specializing in work with real estate agents. My goal is to increase the number of reviews on my Google Business profile page. Provide me with an email to past clients thanking them for their business and asking them to click on the link provided to leave a Google Business Review. The tone for the email should be conversational and gratitude-driven, based on them doing business with me in the past. Also, provide me with three email subject line options for this email.” Jimmy discusses that reviews are not only for businesses. The more reviews you have, the more likely buyers will work with you because it gives them confidence that you’re the right agent for them.  You can use this prompt to develop an email template to request Google Business reviews from past clients.  Prompt 4: LinkedIn Article Creation “Act as an expert real estate copywriter and provide me with a LinkedIn article with seven things a seller should do before listing their home for sale in your city in the spring. Number seven in the article should be to call and insert your name for free, no-obligation valuation analysis, and a list of things that can be done to the home prior to listing it to maximize the sales price. Number seven in this list should be a strong call to action.” Acting as a real estate copywriter allows you to craft LinkedIn articles tailored to your target audiences, such as potential sellers in specific market conditions. This prompt encourages the creation of engaging content with a strong call to action, enabling real estate professionals to attract potential clients. Prompt 5: Social Media Content Creation “Provide me with 20 Instagram post ideas to showcase me as the local real estate expert in [insert your city]. The goal of these posts is to increase engagement with the actual post and followers to my page.” You can use ChatGPT to develop 20 social media ideas to position yourself as a local expert, ultimately boosting engagement and follower counts. Prompt 6: Business Growth Strategies “Act as an expert real estate business coach. My goal is to increase my real estate sales business by 20% in the coming twelve months. Ask me as many questions as you need to understand my current business so you can provide me with the strategies and a plan of action that will help me achieve my goal of growing my business by 20% in the next twelve months.” “Feel free to ask me as many questions as you need to get an understanding of my business so that you can provide me with the best answer possible.” Jimmy recommends using ChatGPT to develop strategies for growing a real estate business by 20%. This prompt encourages agents to work with ChatGPT to understand their current business and develop customized growth strategies. Prompt 7: Optimizing Social Media Bios “Act as an Instagram expert specializing in helping real estate agents grow their Instagram following. Ask me any questions you need that will help you write a compelling bio for my Instagram page that will increase my follower count.” Real estate professionals can increase their follower count across various platforms by requesting assistance in creating compelling social media bios and a strong online presence. Prompt 8: Client Appreciation and Referrals “Give me 20 creative ways to say thank you and to show my appreciation for that and their business.” This ChatGPT prompt allows real estate agents to foster client satisfaction and generate valuable referrals for future business. Prompt 9: Compelling MLS Home Descriptions “Act as an expert real estate copywriter specializing in writing MLS home descriptions. Provide me with three MLS descriptions: one written in a conversational tone, one in a professional tone, and one in a luxury tone. Use the previous MLS description below for details of the home, but make sure the descriptions you provide are unique. Here is the previous MLS description, and then you enter it there.” Real estate professionals can leverage ChatGPT to develop three unique MLS descriptions tailored to conversational, professional, and luxury tones to make listings stand out. Prompt 10: Marketing Price-Reduced Properties “Act as an expert marketer specializing in real estate marketing. Give me 20 creative ways to market a home with a recent price reduction.” Lastly, ChatGPT can help real estate marketers develop innovative marketing strategies for properties with recent price reductions, ensuring increased visibility and potential sales. Embracing ChatGPT's capabilities in real estate, as demonstrated by Jimmy, provides a vast array of tools and strategies to elevate a business. Using the prompts in this session, real estate professionals can create efficiencies, generate leads, enhance client appreciation, and expand their online presence, propelling their success to new heights. "The opportunities to create efficiencies in your business, and also to generate ideas on how you can better serve your clients are right at our fingertips like never before with Chat GPT." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

You must have a plan to succeed in your real estate business. Going into it blindly will set you up for failure; of course, this is something you want to avoid. Listen to this episode of "The Real Estate Sales Podcast" to help you develop a strategic plan of action to thrive in the changing market. Host Jimmy Burgess emphasizes that the best in the is yet to come and provides a comprehensive approach to ensure continued success and growth.  Let's dive into the key points and actionable steps outlined by Jimmy. Believe in Possibilities Jimmy stresses the importance of belief in one’s potential and the possibilities for success in the real estate business.  He encourages realtors to observe others who have achieved greater success, acknowledging that belief influences actions, prompting individuals to pursue uncomfortable tasks confidently in future results. Educate for Success Jimmy highlights education as a crucial component of success.  He prompts real estate professionals to enhance their skills, knowledge, and understanding of the market to align with their beliefs and improve the chances of achieving desired outcomes. Take Action Taking action is vital, and Jimmy advises against waiting for the perfect moment.  He encourages realtors to take steps, expressing that momentum builds as actions are initiated. Control Your Schedule Jimmy underlines the significance of purposeful scheduling, outlining the value of time-blocking for prospecting, learning, and client follow-ups.  Taking control of one’s schedule is foundational to advancing a real estate business. Identify and Serve Ideal Clients Understanding and identifying ideal clients is critical in providing valuable services. Jimmy emphasizes the importance of studying ideal clients, learning about their preferences, and seeking to add value to their lives. Differentiate with Unique Value Proposition Real estate professionals must define their unique value proposition to set themselves apart from the competition.  Jimmy explains the significance of differentiating oneself as the obvious choice for potential clients. Total Immersion in Client's World Real estate professionals are encouraged to immerse themselves in their ideal client's world, participating in activities and clubs where their clients are present.  This strategy facilitates building strong connections and understanding client needs, thus enhancing the ability to provide specific and valuable services. Try and Host Open Houses Jimmy advocates for trying various business activities and actively hosting open houses. He highlights that open houses engage potential buyers and sellers and provide insights and opportunities for building a client database. Create Systems for Follow-up Establishing a robust follow-up system to ensure no leads fall through the cracks is essential in converting potential leads into successful business transactions.  Jimmy emphasizes the need for consistent follow-up through various communication channels. Overcome Setbacks Dealing with setbacks is part of the real estate business, and Jimmy advises facing challenges head-on, maintaining a forward-moving mindset, and consistently adding value to the market. Make Calls and Commit to Consistent Effort Create a habit of making real estate-related calls.  Jimmy highlights the direct correlation between these conversations and business transactions. Immerse in Business for 90 Days Jimmy suggests dedicating 90 days to going all-in on one's real estate business, focusing on outbound calls, client understanding, and content production. Jimmy's strategic plan provides a roadmap for realtors to thrive in the current market and surpass previous levels of success, ensuring the best is indeed yet to come. Embrace a higher level of action, continuously improve your skills, and take steps to enhance client service. These actions will help you see the results you want in your business. "The people that overcome anything that this business throws at them, that keep moving forward, that keep adding value, that keep finding ways to bring value to the marketplace, are going to be the people that will have a future that is brighter than their past." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

It's difficult to grasp some concepts when starting in a new field, no matter how many times you review them. In this episode of "The Real Estate Sales Podcast," host Jimmy Burgess shares six paradoxes in real estate. Tune in to discover what they are to help grow your real estate business. 1. Giving Paradox People nowadays believe that if they want something, they have to go get it. However, Jimmy discovered this may not always be the case. Instead of always being out there selling, figure out how you give value.  Jimmy shares ideas and examples within the episode. 2. Growth Paradox The time it takes to build your real estate business will take longer than you thought it would. However, you'll start seeing growth quickly once you put in the work. Think back to when you felt as though you were stuck in life, and then, out of nowhere, everything you wanted came to fruition. Apply this concept to your business, and you'll see growth within no time if you're doing the work. 3. Problem Paradox You may view problems or difficulties as something negative, but in reality, they’re opportunities.  Challenges are chances to deepen relationships, show value, and prove that you can move your business forward. Always trust the process and create relationships to bring positive opportunities. 4. Selling Paradox The less you try to sell to someone, the more they will try to buy from you. When you’re not pushing someone to decide, clients can determine what they feel is best for them. Jimmy shares how you can give information to clients to help them make their own decisions. 5. Money Paradox To make money, you have to spend money. You may think of holding onto the money once you start making it, but investing it into your real estate business is better.  For example, if video production brings you money, consider investing more in it. Eventually, it will help you grow your business and triple your income. 6. Fear Paradox What you fear the most is what you must do to help your business grow. What are you afraid to do? Is it making phone calls, making video content, or putting yourself on social media?  Whatever it is, push your fear aside and start doing it, as it will help you take your business to the next level.  Jimmy Burgess always shares excellent real estate sales advice. Subscribe to the podcast to help you succeed in your real estate business. “The more that you give, the more you will receive.” - Jimmy Burgess Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Don't you hate it when someone doesn't tell you everything you need to know, especially within the real estate industry? You want a broker who is honest with you no matter how hurtful the truth may be. However, most don't have the heart to tell the truth when the real estate market isn't going so well. In this "The Real Estate Sales Podcast” episode, host Jimmy Burgess shares five things real estate agents need to know. Subscribe and hear what your broker is too nice to tell you. 1. The Market Is Getting Tougher Jimmy discusses how the real estate market is challenging, and most agents cannot handle the difficulties.  When things get tough, don't become soft; push through the challenges you're facing.  Jimmy also says it's better to face the challenges because when you wait for life to give you whatever, it will typically give you the worst. Start being proactive. Make those phone calls or host that open house you've been putting off.  Now is the time for you to take action and bring positive changes.  2. You’re Blaming Everyone and Everything Take ownership instead of pouting about what someone did or a bad situation.  You can't change what happens or make others do something they don't want to do. Focus on what you can do to create a better outcome.  3. You’re Playing Small Stop with the negative self-talk. It's holding you back from achieving your goals.  You may be afraid that someone will hang up or be angry that you called them. Even if it happens, it's not the end of the world. You can always call another prospect.  Those who push past their fears while others stay in them will be more likely to succeed. 4. Agents Are Reacting Incorrectly to Adversity Remember, adversity means opportunities.  How will you handle things when things don’t go your way? Are you going to freeze and throw the towel in? Are you going to figure out solutions? What about increasing your communications with clients? Jimmy shares that this is the perfect time to build deep relationships with brokers, sellers, and clients. 5. Do Different Things in 2024 The things you did in 2023 may not work in 2024. Pay attention to your actions from last year and figure out how to expand on them. The real estate market is constantly evolving, so you must be willing to make positive changes to keep your business afloat.  Also, consider the things you have yet to try that you can do this year. Jimmy shares some ideas that real estate agents can do to help improve their success. Jimmy shares these tips to help struggling agents. Now is the time to take action in your real estate business. If you want different results this year, subscribe to The Real Estate Sales Podcast.  “Remember, four fingers are pointing back at you when you're pointing one at someone. You're in control of your situation. Take action, and things will change.” -Jimmy Burgess.  Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

Don't you hate it when someone doesn't tell you everything you need to know, especially within the real estate industry? You want a broker who is honest with you no matter how hurtful the truth may be. However, most don't have the heart to tell the truth when the real estate market isn't going so well. In this "The Real Estate Sales Podcast” episode, host Jimmy Burgess shares five things real estate agents need to know. Subscribe and hear what your broker is too nice to tell you. 1. The Market Is Getting Tougher Jimmy discusses how the real estate market is challenging, and most agents cannot handle the difficulties.  When things get tough, don't become soft; push through the challenges you're facing.  Jimmy also says it's better to face the challenges because when you wait for life to give you whatever, it will typically give you the worst. Start being proactive. Make those phone calls or host that open house you've been putting off.  Now is the time for you to take action and bring positive changes.  2. You’re Blaming Everyone and Everything Take ownership instead of pouting about what someone did or a bad situation.  You can't change what happens or make others do something they don't want to do. Focus on what you can do to create a better outcome.  3. You’re Playing Small Stop with the negative self-talk. It's holding you back from achieving your goals.  You may be afraid that someone will hang up or be angry that you called them. Even if it happens, it's not the end of the world. You can always call another prospect.  Those who push past their fears while others stay in them will be more likely to succeed. 4. Agents Are Reacting Incorrectly to Adversity Remember, adversity means opportunities.  How will you handle things when things don’t go your way? Are you going to freeze and throw the towel in? Are you going to figure out solutions? What about increasing your communications with clients? Jimmy shares that this is the perfect time to build deep relationships with brokers, sellers, and clients. 5. Do Different Things in 2024 The things you did in 2023 may not work in 2024. Pay attention to your actions from last year and figure out how to expand on them. The real estate market is constantly evolving, so you must be willing to make positive changes to keep your business afloat.  Also, consider the things you have yet to try that you can do this year. Jimmy shares some ideas that real estate agents can do to help improve their success. Jimmy shares these tips to help struggling agents. Now is the time to take action in your real estate business. If you want different results this year, subscribe to The Real Estate Sales Podcast.  “Remember, four fingers are pointing back at you when you're pointing one at someone. You're in control of your situation. Take action, and things will change.” -Jimmy Burgess.  Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.  

How can you make more money in real estate in 2024? Subscribe to the Real Estate Sales Podcast to find out. In this week’s episode, host Jimmy Burgess shares a top 5% blueprint to build a thriving real estate business in 2024.  He outlines seven specific skills that hold the potential to elevate one's entrepreneurial journey to unprecedented heights. Tune in to hear how personal development helps real estate agents make more money.  1. Embracing Artificial Intelligence and Chat GPT Real estate agents must leverage AI technology to streamline business operations and enhance marketing strategies.  Jimmy emphasizes the significance of creating efficiencies in the real estate business by seeking knowledge through podcasts and online resources.  Taking the time to become an expert in Chat GPT will maximize your business opportunities. 2. Producing Engaging YouTube Video Content Remember, YouTube is the second largest search engine. Jimmy shares that agents must create searchable video content to establish a compelling personal brand. He encourages understanding the specific topics that potential clients search for, such as neighborhood insights and provides examples of successful agents who have harnessed this skill to generate significant listings and contracts. 3. Crafting Compelling Social Media Content Jimmy highlights the unparalleled potential of social media in building a personal brand and staying top of mind with clients.  He recommends observing successful agents in diverse markets and learning from their strategies to tailor engaging social media content. Learning from successful real estate agents helps emphasize the value of consistent posting to foster client relationships and generate brand recognition. 4. Sharpening Negotiation Skills In light of the evolving real estate market, Coach Jimmy stresses the importance of honing negotiation skills to navigate the challenges of securing and maintaining contracts.  He advocates for a win-win negotiation approach to add value for clients and distinguish oneself as a trusted professional in the industry. 5. Cultivating Referral Relationships Jimmy emphasizes the art of seeking referrals in genuine client relationships and positioning oneself as a trusted friend rather than just a salesperson.  Agents who build a personal brand encourage satisfied clients to become enthusiastic advocates, resulting in a steady influx of high-quality referrals. 6. Optimizing Google My Business Having a Google My Business page will help bring organic traffic to your real estate business.  Jimmy shares strategies to maximize reviews, upload compelling photos, and integrate social media content to enhance visibility and attract organic leads. 7. Enhancing Communication Skills One of the keys to a successful real estate business is developing effective communication skills.  Start by improving your public speaking, try phone communication, or email outreach. Jimmy shares that clear and confident communication will engage potential clients and establish professional credibility. This week’s TRES episode shares a powerful message that will transform your restate business skills. Jimmy's top 5% blueprint will help you evolve and hone essential skills to achieve success. "Make sure that you're following up with these folks, you're checking in, you're giving value and make sure that you're the agent they think of when they get ready to possibly list their home for sale." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

The new year is here, and you have no reason to still struggle as a realtor. It’s time to boost your marketing skills to ensure your bills stay paid throughout 2024. The best way to do this is to listen to this episode of “The Real Estate Sales Podcast.” In this episode, Jimmy Burgess emphasizes the importance of personal development in growing your real estate business.  He shares seven crucial skills that real estate agents should focus on developing in 2024 to take their business to a whole new level. These skills involve leveraging technology, creating engaging content, mastering negotiation, and building strong client relationships. Skill 1: Mastery of Artificial Intelligence and Chat GPT Coach Jimmy stresses the significance of becoming astute in artificial intelligence, specifically Chat GPT, to optimize business efficiency.  He encourages listeners to explore various resources, such as podcasts and online tutorials, to understand how to leverage Chat GPT in real estate.  Agents can maximize content creation, marketing, and promotion opportunities by becoming experts in artificial intelligence in 2024. Skill 2: Creation of Engaging YouTube Video Content The episode highlights the importance of producing compelling video content for YouTube, the second-largest search engine. Jimmy recommends creating searchable content that aligns with potential clients' needs, such as information about specific neighborhoods and essential considerations when moving.  He references Noah Escobar, who generated substantial business through YouTube videos, underscoring the potential impact of mastering this skill in 2024. Skill 3: Development of Engaging Social Media Content Real estate professionals must leverage social media to build their brand in 2024. Jimmy suggests seeking inspiration from successful agents and influencers in other markets to understand effective social media strategies.  Additionally, he recommends following industry leaders like Jason Pantana, Tom Ferry, and Haley Ingram to learn the best practices in social media content creation. Skill 4: Mastering Negotiation Techniques Jimmy emphasizes the significance of honing negotiation skills, especially in the current real estate landscape.  In 2024, buyers are discerning, and sellers are demanding higher prices.  Jimmy references the book "Never Split the Difference" by Chris Voss, which advocates for finding win-win opportunities in negotiations.  Enhancing negotiation skills increases the likelihood of successful transactions and satisfied clients. Skill 5: Effective Referral Generation Jimmy discusses the art of asking for referrals in a genuine and non-intrusive manner. He emphasizes the importance of building relationships and creating a personal brand that organically motivates clients to refer business.  Agents can build a network of raving fans by leveraging trust and rapport. Skill 6: Optimization of Google My Business Page Jimmy discusses the importance of optimizing Google My Business page as a real estate professional. This will enhance your online visibility and attract organic leads. He provides practical tips, such as accumulating positive reviews, maintaining an active presence, and sharing relevant content on the platform.  Agents can effectively drive potential clients to their websites by leveraging Google My Business. Skill 7: Enhancing Communication Skills Finally, Jimmy emphasizes the importance of effective communication in all aspects of the real estate business. This includes client interactions, marketing, and public speaking.  He encourages agents to improve their ability to communicate clearly and confidently through phone calls, emails, or public presentations.  Enhanced communication skills can elevate an agent's professional image and contribute to business growth. Continual self-improvement and skill development can help you achieve better results within your real estate business. Adapting these seven skills will elevate your performance in 2024 and significantly impact the industry. “The best opportunity is to create a personal brand and become searchable where business begins to chase you instead of you chasing it." - Jimmy Burgess. Resources Google My Business for Realtors Explained Realtor Google Business Profile Setup/Optimization for Higher Ranking “People By You,” by Jeb Blount “The Millionaire Real Estate Agent,” by Gary Keller "Never Split the Difference" by Chris Voss Toastmaster’s Communication Program Jason Pantana Tom Ferry Haley Ingram: Coffee & Contract Noah Escobar Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.

One of the hardest things to do as a realtor is building leads. Sometimes, your methods get you five new clients a week; other times, you receive none. But in this episode of “The Real Estate Sales Podcast,” you’ll discover 24 valuable methods to generate leads for real estate businesses. With the current market environment, having a steady flow of leads is crucial for success. Jimmy provides insightful strategies to help businesses grow and succeed in today's real estate landscape. Using QR Codes to Attract Buyers QR codes have become more prevalent in the real estate industry, especially during the pandemic.  They can be used on listings to provide additional details, capture leads, and promote content such as untold secrets for first-time homebuyers or crucial investor knowledge. Producing Real Estate Searchable YouTube Videos Utilizing YouTube, the second largest search engine, to create location-specific content can attract potential buyers and sellers.  Generating informative videos about neighborhoods, home selling tips, and local real estate trends can help establish credibility and attract leads. Rocket Home Leads Jimmy introduces Rocket Home Leads, a lead generation tool where agents pay a referral fee at closing instead of upfront costs.  This platform connects agents with pre-approved buyers who are actively searching in their area, providing a potential source for new leads. Reengaging the Database Reconnecting with existing leads who may have become stagnant is essential.  Sending personalized messages to reengage potential clients can reignite interest and lead to new opportunities. Sending Unsolicited Video CMAs Personalized video CMAs can effectively showcase an agent's expertise and commitment to providing exceptional service.  This method helped Jimmy generate over $11 million worth of listings in just a few months, demonstrating its effectiveness in lead generation. Hosting Open Houses With an increasing number of people attending open houses, hosting these events can attract potential buyers and sellers.  Promoting open houses to the local community and following up with attendees can lead to new leads and listing opportunities. Reaching out to Airbnb Owners Engaging with Airbnb owners presents an opportunity to explore potential real estate transactions.  Some owners may consider selling or acquiring additional properties, making them valuable leads for real estate agents. Utilizing the Redfin Referral Network The Redfin Referral Network allows agents to receive leads without upfront costs, paying a referral fee at closing instead.  This platform can potentially connect agents with motivated buyers and sellers, expanding their lead pool. Geographical Farming Establishing expertise and consistency in a specific neighborhood can lead to a steady flow of listing opportunities.  Jimmy emphasizes the importance of becoming the go-to expert in a particular area for potential leads and referrals. Utilizing Chat GPT for SEO-Optimized Property Posts Leveraging AI tools such as Chat GPT to create search engine-optimized social media posts for property listings can significantly enhance visibility and engagement, attracting potential leads. These are only ten lead generation methods, but if you want to hear more, be sure to listen to this TRES podcast episode. Jimmy's comprehensive strategies provide agents with actionable steps to generate a steady flow of leads, ensuring long-term business success and prosperity in the real estate industry. "Having those conversations with those folks or if it's something that has just recently sold. Hey, this is Jimmy Burgess with Berkshire Hathaway Home Services Beach Properties of Florida. We just sold the house four doors down from you. Not sure if you saw the details of this, but it's absolutely going to affect the value of your property. Did you get those details? This leads into conversations and allows us to find those opportunities for not only buyer leads, but also for potential listings as well." - Jimmy Burgess Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.  

Are you ready to take your real estate business to the next level?  Geographical farming is a proven strategy for attracting potential clients and solidifying your presence in a specific neighborhood. But how can you ensure that your content not only adds value but also captivates the attention of your target audience? In this episode, Jimmy shares invaluable insights on how real estate professionals can effectively engage their geographical farms through strategic content pieces. These seven essential content types are designed to add value and attract potential clients to your business, ultimately maximizing your geographical farming strategy. Content Strategy Tips Before diving into the seven content pieces, Jimmy emphasizes two crucial factors to consider for every piece you send out.  Firstly, ensuring that each content piece adds real value for the recipients is vital. Secondly, incorporating a clear call to action is essential to encourage engagement and interaction from the targeted audience. 1. Visual Sales Update The first recommended content piece is a clear visual update on sales activities within the neighborhood.  Jimmy provides insight into the specific information to include in this visual piece, such as the number of homes sold, average sales price, days on the market, and average price per square foot.  Real estate professionals can effectively capture the attention of farmers by presenting this information visually. 2. Local Vendor List Creating and distributing a local vendor list is the next valuable strategy discussed by Jimmy.  He recommends compiling a list of trusted local service providers, including landscapers, plumbers, electricians, and handymen.  Not only does this showcase your commitment to adding value to the community, but it also positions you as a trusted resource for essential homeowner needs. 3. Testimonial Piece Utilizing testimonials from satisfied clients can be a powerful tool for building trust within the geographical farm.  Jimmy underscores the significance of capturing client testimonials with accompanying photos when possible, as these authenticate your expertise and service quality. 4. Community Video Link To fully establish oneself as an expert in the neighborhood, Jimmy recommends investing in a community video showcasing the area's highlights and attractions.  Real estate professionals can demonstrate their deep knowledge and investment in the community by providing a link to this video through marketing materials and utilizing QR codes. 5. Just Listed Postcards The time-tested strategy of sending out just listed postcards remains effective for showcasing your active involvement in the neighborhood.  Jimmy explains how these postcards build trust and create opportunities for expanding your client base through potential referrals and buyer leads. 6. Open House Flyers Jimmy provides insightful tactics for leveraging open house flyers into powerful engagement opportunities within the geographical farm.  Real estate professionals can foster meaningful connections and drive attendance by strategically promoting exclusive viewing sessions for neighbors and conducting door-to-door visits to inform residents about upcoming open houses. 7. Just Sold Flyers The final recommended content piece revolves around just sold flyers, highlighting successful transactions within the neighborhood.  Providing proof of past success can solidify the credibility of real estate professionals and prompt homeowners to consider their services in the future. Geographical farming remains a fundamental aspect of real estate business growth, and Jimmy's detailed guidance on maximizing this strategy through strategic content sharing is invaluable. By consistently delivering content that adds value, demonstrates expertise, and engages the local community, real estate professionals can cultivate strong relationships and ultimately secure valuable listings within their geographical farm. "Geographical farming is fundamental to your business growth. But if you're going to do it the right way, you have to make sure that you're positioning yourself to have the trust that you get those listings when the opportunity comes." - Jimmy Burgess. Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.