Unleashing the Power of Email Marketing for Therapists: Insights from a Marketing Professional

In this podcast episode, Dr. Taylor Day discusses her transition from academia to establishing a concierge child psychology practice, focusing on neurodivergent affirming care. She details her practice's logistics, emphasizing personalized support and the importance of setting boundaries for therapists' well-being. Dr. Day shares her experiences with the financial challenges of starting a practice, the significance of valuing one's expertise, and the benefits of a tailored approach to client care. She also advises on finding a niche, being adaptable in therapy methods, and the importance of specialized marketing to attract the right clients, underscoring the value of specialization in private practice. Guest Bio: Dr. Taylor Day is a licensed psychologist specializing in neurodivergent affirming care for autistic children and their families, including very early diagnosis and early intervention. She has a Ph.D. in clinical psychology and is the CEO and founder of Dr. Tay Concierge Clinical Care. Her practice integrates The Whole Family Approach, a process she created utilizing evidence-informed principles after seeing a gap in autism care. Dr. Tay’s passion for child psychology and her focus on autism is in many ways tied to her own personal experience growing up with a brother who was diagnosed at 23 months of age. Over the course of her career, Dr. Tay has worked with 100s of autistic children, providing diagnosis and support services. She is passionate about coordination and advocacy with schools, therapists, and other medical providers to help them learn about neurodiversity. [email protected] [email protected] In this Episode: The concierge practice model, with greater access and care coordination. Doctor Tay discusses her communication boundaries. Financial conversations with clients and the importance of setting boundaries to avoid burnout. Doctor Tay encourages therapists to challenge the traditional mindset around pricing and accessibility in therapy. Finding joy in clinical work and transitioning from academia to private practice Navigating money mindset and foundational business elements in private practice. Dr. Taylor encourages therapists to break the status quo, put themselves at the center of their practice, and proactively design the practice they want to have. Picking a niche and marketing oneself, emphasizing the importance of understanding clients' needs. Highlights: (01:03) ‐ Introduction to Doctor Tay (02:37) ‐ Unique Practice Model (05:11) ‐ Client Consultation Process (08:11) ‐ Communication and Boundaries (11:13) ‐ Financial Considerations and Boundaries (14:55) ‐ Challenging the Status Quo (20:27) ‐ Prior Experience in Academia (22:50) ‐ Transitioning to Private Practice (25:41) ‐ Business Foundations and Value (30:07) ‐ Tailoring Care to Client Needs (34:29) ‐ Breaking Status Quo and Designing Practice (39:12) ‐ Niche Selection and Marketing (43:24) - Ask Kelly Anything: Niche Selection and Marketing References: MD VIP Program → https://www.mdvip.com/ Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by Jenga Creative → jengacreative.com

In this engaging episode of the Private Practice Pro podcast, Kelley Stevens converses with Rachel and Lindsay, two dynamic Psych NPs. Rachel shares insights about her Milwaukee practice and her work with anxious millennials, while Lindsay discusses holistic care and her innovative Boot Camp for new graduates. They dive into the intricacies of life as a Psych NP, from prescribing medications to collaborating with therapists. Moreover, they focus on making mental health care highly accessible. They also offer advice on utilizing technology, such as the Spruce app, to maintain communication with clients. For those aspiring entrepreneurs, Rachel and Lindsay inspire listeners to take the plunge and accept the chaotic aspects of starting a business. Kelley concludes with some valuable guidance for young therapists like Juliet who aspire to leave their mark. Make sure you tune in to this episode for a mix of technology insights, entrepreneurial acumen, and expert tips for the next generation of therapists! Guest Bio: Rachel started her career as an inpatient psych nurse in 2015, and became a psychiatric mental health nurse practitioner (PMHNP) in 2020. Her experiences working in acute, residential, and correctional treatment settings sparked her passion for humanizing and de-stigmatizing psychiatric care. She is a private practice owner in Wisconsin, providing integrative psychiatric care with a focus on caring for anxious millennial women and caregivers, and works part time in a pediatric clinic. She lives in Milwaukee with her partner Dan, and her dog-ter, Nessie (a beagle-dachshund mix with anxious-avoidant attachment and one crooked front paw). She loves connecting with and learning from other entrepreneurial women in the mental health space. Rachel Jones, MSN, PMHNP-BC [email protected] Cupofteapsych.com Lindsay is a female entrepreneur, psych NP with 9 years of experience, and passionate mentor! Having personal experiences with ADHD, depression, and anxiety she is passionate about reimagining how psychiatry is delivered. Her approach is patient centric and she values intellectual humility. She weaves in brief psychotherapy and holistic approaches. She has a knack for empowering other women and getting creative when it comes to repurposing and repackaging skill sets to reduce burn out, live more fulfilled lives and get more aligned with our ‘whys’ that brought us in this field to begin with. Her why is her family - 3 bonus sons and a toddler, amazing hubby Ryan and goldendoodle! They can be found soaking up the AZ sun most of year. Lindsay Hill DNP, PMHNP-BC [email protected] www.klear.care In this Episode: Role of psychiatric nurse practitioners (Psych NPs) in private practice Collaborative relationship between therapists and Psych NPs Services provided by Psych NPs Psych NP Network and its significance Best practices for therapists to consult with Psych NPs Use of HIPAA-compliant texting app in private practices Experiences of entrepreneurship in the mental health field Networking and collaboration opportunities for therapists and mental health professionals Navigating the challenges of being a young therapist Highlights: (00:00) - Introduction (01:06) - Rachel's Background and Private Practice (02:59) - The Psych NP Network (05:10) - Lindsay's Background and Private Practice (07:04) - Lindsay's Psych NP New Grad Boot Camp (10:10) - Collaborative Relationship with Therapists (18:20) - Role of Psych NPs in Private Practice (21:25) - Consultation Best Practices for Therapists (22:32) - The role of technology in private practice (23:27) - Challenges and advice for starting a private practice (26:19) - Building relationships with therapists (30:06) - Advice for a young therapist starting a private practice (35:19) - Promoting and filling a private practice (28:37) - Ask Kelly Anything References: Psych NP Network → https://thepsychnpnetwork.org/ Psych NP New Grad Boot Camp → https://klear.care/mentorship/ Spruce → https://sprucehealth.com/ Mentaya → https://www.mentaya.com/?referrerid=kelley Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241  

In this episode of the Private Practice Pro podcast, host Kelley Stevens chats with Jessie Proia, a licensed marriage and family therapist, about the ins and outs of running a successful private practice. Jessie shares his journey, including the initial hurdles of financial planning and tax management. They also touch on Jessie's writing on LGBTQ+ mental health and his commitment to social justice. The duo discusses the importance of accessibility in therapy, exploring sliding scale fees and pro bono work. Jessie's passion for his work and community shines through, offering valuable advice for fellow therapists. Kelley answers a listener's question about combining therapy and coaching services, highlighting the need to maintain clear boundaries for legal and ethical practice. Guest Bio: Jesse Proia is an LGBTQ+ Specialized Therapist and Writer. Queer mental health, LGBTQ+ community wellness, and social justice is his passion. He has dedicated his life to serving LGBTQ+ communities through his therapy practice, writing/research, Instagram account Holistic.Homosexual and community outreach projects. The core motivation for his work is to disseminate empowering information to Queer populations in efforts toward liberation. @Holistic.Homosexual [email protected] 213-538-8714 jesseproia.com   In this Episode: Necessity of practical experience Business skills in practice Overcoming startup fears Jessie's LGBTQ+ advocacy writing Balancing practice and writing Sliding scale fee accessibility Managing diverse client fees Tackling mental health disparities Empowering community-focused therapists   Highlights: (00:00) - Guest Introduction (01:11) - Jessie's Background and Specialization (04:14) - Living in Los Angeles and Education (10:49) - Feelings Fort: A Shed in Vermont (14:33) - Practice Locations and Licensing (18:51) - Transition to Full-Time Private Practice (22:01) - Taxes and Accounting (23:45) - Writing for Publications (26:00) - Creating Accessibility in Private Practice (29:59) - Unique Therapy Schedule (35:45) - Ask Kelly Anything References: The Wellness Arts Collective → https://www.thewellnessartscollective.com/ Zeelool → https://www.zeelool.com/ Pacifica Graduate Institute → https://www.pacifica.edu/ Outfront Magazine → https://www.outfrontmagazine.com/?s=Jesse+proia Mentaya → https://www.mentaya.com/?referrerid=kelley Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by Jenga Creative → jengacreative.com

Dive into the heart of Manhattan's therapy scene as Kelley Stevens warmly welcomes the pioneering Reina Zelonky to the Private Practice Pro podcast. Reina opens up about her innovative group practice, which tackles challenges such as addiction and anxiety with the aid of three other seasoned experts. She's a staunch advocate for the irreplaceable value of face-to-face therapy while also accommodating the modern need for online sessions. From her early ambitions in graduate school to her rise as a thriving private practice entrepreneur, Reina acknowledges the crucial role her support network has played. Juggling the hats of both manager and therapist, she emphasizes the importance of genuine connections and a vibrant team environment. Listen in as Reina offers priceless wisdom for those starting their journey in the therapy profession. Prepare to be inspired! 🎙️💡 Guest Bio: Reina Zelonky is a Marriage and Family Therapist who runs a busy group private practice on the Upper West Side of Manhattan, New York. Reina specializes in addiction, couples and families. She has additional training from the Ackerman Institute and is trained in Emotion Focused Couples Therapy. Reina's approach is strength based and relational. She is committed to helping individuals have stronger bonds and healthier relationships in order to decrease unhealthy habits and behaviors. She believes in the power of stories and works with her clients to re-write their narratives to highlight resilience and hope. [email protected] ReinaZelonky.com In this Episode: Treating addiction, mental health, and relationships. Reina shares her story of building a successful practice against the odds. The hurdles of starting private practice. The role of support, hard work, and resilience in growing Reina's clientele. Shifting to managing a group practice while juggling family life. Strategies for recruiting and mentoring a therapy team. Insights into running a group practice, including staffing choices. The advantages of seasoned therapists and managing clinical vs. administrative duties. Reflections on personal growth and the essence of therapy. Highlights: (00:00) - Building a Practice in New York City (03:22) - Transition to Private Practice (09:21) - Growing a Private Practice (13:01) - Collaboration and Referral Sources (15:52) - Transition to Group Practice (18:01) - Hiring and Supervising Therapists (20:48) - Belief in Yourself and Patience (22:35) - Marketing via Social Media (23:19) - Oversaturation of Therapist Content (25:11) - Excuses and Putting Yourself Out There (25:27) - Promoting and Filling Private Practice (25:50) - Ask Kelly Anything References: Mentaya → https://www.mentaya.com/?referrerid=kelley Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by Jenga Creative → jengacreative.com

In this intimate discussion on the Private Practice Pro podcast, host Kelley delves into the realm of private practice with Josie Ampaw, a therapist based in Denver and the owner of a group practice. They delve into the detailed process of establishing a practice from the ground up, the effort required to develop a clientele, and the significance of having a contingency strategy. Josie shares insights about the impact of her family's entrepreneurial spirit, her enthusiasm for education, and the pursuit of diversified revenue sources in times of adversity, such as during the pandemic. Throughout the conversation, Kelley offers practical tips on capitalizing on one's expertise, harnessing the power of social media, and nurturing interns, all contributing to building a supportive network among therapy professionals. It's an encouraging mix of firsthand insights and professional advice for any therapist aspiring to expand their practice. Guest Bio: Hi Everyone! My name is Josie and I am an individual, couples, and family therapist, an adjunct professor in Social Work, and a clinical supervisor for Social Workers and Counselors in Colorado! I specialize and run a group practice that focuses on working with folks who experience marginalization due to their identities by helping them understand/work through their identity-based and relationship trauma. During my downtime, you'll find me crocheting, spending time reading and spending time in bookstores, and savoring much-needed naps. [email protected] @theampawpc In this Episode: Evolution of Josie's private practice Challenges and opportunities in building a successful practice Starting a practice out of necessity Support from family and the importance of having a backup plan Multiple streams of income and offering supervision services Transitioning from clinical role to empowering other therapists Navigating challenges of running a private practice during the pandemic Creating additional income streams through coaching programs, courses, and social media Supporting interns in marketing themselves and building their practices Building long-term referral relationships with other therapists Highlights: (00:58) - The evolution of Josie's practice (04:59) - Starting a private practice (08:40) - Building a successful private practice (12:52) - Family influence on entrepreneurship (16:26) - Multiple streams of income in private practice (24:19) - Finding Niche and Professional Development (27:21) - Group Coaching and Course Creation (30:25) - Social Media and Fear of Failure (35:20) - Empowering Interns and Marketing (43:57) - Building Long-Term Referral Relationships (45:56) - Action Steps for Moving Forward (51:57) - Improving Client Retention References: Mentaya → https://www.mentaya.com/?referrerid=kelley Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by thepassivepractice→ thepassivepractice.com

In this cozy chat on the Private Practice Pro podcast, host Kelley Stevens catches up with Lindsay Gibson PsyD, a clinical psychologist and author known for her work on adult children of emotionally immature parents. Lindsay spills the beans on her latest book and upcoming tools for therapists, while sharing her journey from aspiring novelist to psychology pro. She dishes out some real talk on finding your niche in therapy and the creative process. Kelley wraps up with a down-to-earth discussion on raising fees and invites listeners to get involved with their burning questions. It's a heart-to-heart filled with wisdom for therapists and writers alike! Guest Bio: After obtaining two graduate degrees in clinical psychology – a Master’s degree from Central Michigan University, and a Doctorate of Psychology from the Virginia Consortium Program in Clinical Psychology – I became licensed as a clinical psychologist in the Commonwealth of Virginia. For many years I was also an Assistant Adjunct Professor for the College of William and Mary and Old Dominion University, teaching classes of doctoral students in the Virginia Consortium Program in Clinical Psychology. I have specialized in adult psychotherapy and personal growth counseling, as well as doing years of intensive personality and intellectual testing. In-depth psychodynamic training helped me understand people’s problems from a developmental perspective, leading to my livelong fascination with the striking differences between adults in their levels of psychological maturity. www.lindsaygibsonpsyd.com In this Episode: Discussion of Lindsay's latest book, "Disentangling from Emotionally Immature People" Managing time between writing, promoting books, and seeing clients Lindsay's career journey and writing process Advice for aspiring therapists, psychologists, and authors Insights and advice for therapists and individuals looking to develop their careers Importance of recognizing potential to offer solutions to others' problems Advice for therapists to pay attention to their interests and the type of clients they enjoy working with Practical advice for therapists considering fee raises for new and existing clients Highlights: (01:03) - Guest Introduction and Background (02:49) - Discussion on Lindsay's Books (05:41) - Balancing Writing and Therapy (09:57) - Career Trajectory and Writing Journey (11:59) - Publishing Process (16:14) - Book Writing and Editing Process (21:34) - Impact of Mental Health Conversations (23:59) - Advice for Aspiring Writers (25:45) - Starting to write and taking notes (29:40) - Choosing clients and career path (32:28) - Career decisions and professional satisfaction (34:39) - Office arrangements and professional support References: Mentaya → https://www.mentaya.com/?referrerid=kelley Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by Jenga Creative → jengacreative.com

In this engaging episode of the Private Practice Pro podcast, Kelley Stevens chats with Michael Fulwiler, a seasoned marketing expert in the mental health field. They explore the nuances of email marketing for therapists, emphasizing the significance of a well-maintained email list. Michael recounts his journey from the Gottman Institute to Heard, sharing valuable tips on growing an email newsletter, "Therapy Marketer," and the impact of social media trends on marketing strategies. The duo also addresses ethical considerations in email marketing for therapists, highlighting the channel's effectiveness for selling products and services. Michael underscores the importance of building an audience and specializing in a niche for more effective marketing. For more insights and to subscribe to Michael's newsletter. Guest Bio: Michael operates at the intersection of marketing and mental health. He is the Director of Brand at Heard, the financial back office for therapists. He's also the founder of Fulwiler Media, a marketing consultancy for mental health companies, and the creator of Therapy Marketer, a popular weekly newsletter for therapists. Previously, he was the Chief Marketing Officer of the Gottman Institute. https://www.therapymarketer.co/ In this Episode: Importance of email marketing for therapists Strategies for creating and growing an email list Leveraging social media for email list growth Changing landscape of social media platforms Challenges and opportunities of social media platforms like TikTok and Instagram Organic reach and engagement on social media Ethical concerns around email marketing for therapists Value of email marketing for therapists with other income streams Niche marketing and audience targeting for therapists Highlights: (00:00) Introduction of Michael (02:32) Michael's career background (08:35) Starting the Therapy Marketer newsletter (14:07) Growing the email list (20:16) Twitter as a distribution channel (21:18) Consideration of other social media platforms (27:12) Ethical considerations and benefits of email newsletters for therapists (30:59) Niche marketing and audience targeting (34:21) Considerations for couples in private practice References: Gottman Institute → https://www.gottman.com/ Mentaya → https://www.mentaya.com/?referrerid=kelley Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Free Email Marketing Prompts for Therapists → https://theprivatepracticepro.com/newsletter-prompts-freebie/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by Jenga Creative → jengacreative.com

In today's fun episode, host Kelley Stevens engages in a deep conversation with Sara, a therapist and group practice owner who excels in assisting teens and adults. They delve into Sara's journey toward establishing a practice centered on adolescents, her clever marketing strategies, and the complexities of running a practice while maintaining a family life balance. Sara conveys her enthusiasm for group therapy and her proficiency in guiding other therapists in starting their own therapy groups. They also discuss the hurdles and strategies for maintaining therapy continuity with clients transitioning to college, and the significance of cultivating a reliable network of specialists for referrals. Sara's creative marketing efforts in a local Jewish publication and her commitment to offering services tailored to her community are highlighted as they conclude with a laugh about being mutual supporters in their professional development. Guest Bio: Sara Schreiber is a licensed clinical social worker specialized in working with teens and young adults through both individual and group therapy. Sara started her solo private practice in 2021 in order to have more financial freedom and serve her clients in a way that felt more authentic to herself and her values. Sara became a group private practice one year later as another values-driven decision, when her family’s needs began to change and she needed to have fewer clinical hours, but didn’t want to sacrifice her income from her solo practice. Sara is passionate about helping other therapists meet their goals in private practice, whether those goals are growing their solo practice, building a group practice, adding on groups and workshops to their practice, or building more financial security within their businesses. When not seeing clients or working on her practice, you can find Sara hanging out with her husband and three children in their home in New Jersey. www.collaborativeminds.net www.collaborativemconsulting.net [email protected] @teen_group_therapy   In this Episode: Teen Practice Journey Marketing and Referrals Licensing, College Support Private Practice Consultation Teen and Adult Specialization Scheduling, Parent-Therapist Balance Virtual Group Therapy Local and Word-of-Mouth Marketing Professional Collaboration   Highlights: (00:00) Introduction (00:59) Specializing in Working with Teens (05:37) Scheduling and Client Shifts (08:12) Referrals and Collaboration with Schools (20:35) Team Building and Collaboration (21:12) Offering Group Therapy (22:22) Supporting Business Growth (27:47) Parent Coaching and Separation Anxiety (38:05) Collaborating with Other Therapists (40:13) Marketing in Local Jewish Newspaper (44:09) Unique Offerings and Long-Term Impact (47:24) Investing in Mentorship and Learning (55:29) Setting Boundaries and Valuing Time (56:33) Maximizing Time and Business Growth References: American Group Psychotherapy Association → https://www.agpa.org/ Stabilize and Scale → https://www.becomeagroupguru.com/scale Back Your Time → https://www.buybackyourtime.com/ Mentaya → https://www.mentaya.com/?referrerid=kelley Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by The Passive Practice - www.thepassivepractice.com  

Hey there, fellow therapists! You don't want to skip our fab host Kelley Stevens, LMFT chatting with Kristie Plantinga, MA, the whiz behind Therapy SEO and Best Therapists directory. They dive into the nitty-gritty of online marketing for therapists and how AI's shaking things up. Christy spills the beans on using AI for crafting content and why a therapist's online rep is super important. Plus, they give us the scoop on the new Best Therapists directory, which is all about boosting therapists' online game and helping them find the right clients. Don't miss out on these pro tips!  Guest Bio: I founded TherapieSEO to help you reach more clients on Google one search at a time. After working in the digital marketing industry, I became inspired to serve a population close to my heart: therapists. I have personally experienced the benefits of therapy and have a degree in psychology. I founded TherapieSEO to serve in the space where my passion and people’s needs meet: writing, designing, and marketing for therapists, so they can serve people looking for help. https://www.therapieseo.com/ https://www.besttherapists.com/ [email protected] In this Episode: Challenges therapists face in marketing their practices online Impact of AI on digital marketing for therapists Evolving standards in the therapy industry Need for therapists to adapt to changes in marketing Use of AI tools like ChatGPT for content creation Importance of individual reputation online Launch of the Best Therapists directory to improve online presence Connecting therapists with potential clients Interview with Christy Plantinga, founder of Therapy SEO and Best Therapists directory Discussion on the solutions for therapists to improve their online presence Highlights: (00:00) Introduction (01:10) Introduction of Christy Plantinga (04:05) Impact of AI and Rising Standards (06:16) Challenges in Marketing and Solutions (08:24) ChatGPT and Blog Content (09:24) Individual Reputation and E-E-A-T (10:39) Google's Helpful Content Update (12:44) Adapting to Industry Changes (18:48) Launch of Best Therapists Directory (20:44) Exclusivity and Vetting Process (23:47) Marketing costs and the importance of online advertising (27:27) Long-term digital marketing strategies References: ChatGPT → https://chat.openai.com Therapy SEO → https://www.therapieseo.com/ BestTherapist → https://www.besttherapists.com/ Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241    

Diving into the digital networking sphere, Kelley Stevens engages with Patrick Casale, a seasoned group practice owner and private practice coach hailing from Asheville, North Carolina, on the Private Practice Pro podcast. They explore the dynamic role of Facebook in connecting therapists, highlighting the influence of local therapist Facebook groups for forging valuable networks and generating referrals. Patrick imparts his wisdom on becoming a pivotal figure in one's community by initiating such groups when they're absent. The dialogue navigates the nuances between personal and business pages on Facebook, with Patrick leaning towards personal pages for more authentic community engagement. They delve into the art of content creation and the strategic importance of setting clear objectives for social media engagement. Additionally, they shine a spotlight on Patrick's sought-after retreats, which are booked solid years ahead, suggesting listeners secure their spots promptly. Guest Bio: Patrick Casale is not only a licensed Mental Health & Addiction Therapist and a group practice owner but also a Private Practice Coach & Strategist for therapists. With experience in both the clinical mental health world and the business world, he has helped hundreds of therapists around the United States leave their agencies behind and create their ideal private practices. [email protected] https://www.allthingspractice.com/ In this Episode: Discussion about the guests' background and experience The importance of Facebook for therapists in promoting their private practices The difference between using Facebook and Instagram for marketing The usefulness of local therapists' Facebook groups for networking and referrals The role of personal and business pages on Facebook The time and effort required to create content for Facebook The impact of creating content on brand awareness and reaching a wider audience The importance of setting clear goals for social media usage Repurposing content across different social media platforms Highlights: (00:00) - Introduction to the podcast and sponsorship by Simple Practice. (01:04) - Patrick Casale introduces himself and discusses his retreats, including their popularity and future availability. (04:16) - Patrick discusses the value of local therapist Facebook groups for building community and networking. (09:31) - Patrick explains the differences between personal and business Facebook pages and their relevance for therapists. (11:40) - Patrick discusses the time and effort required to create content for Facebook and the impact of content creation on business goals. (18:17) - Patrick and Kelly discuss Facebook friend requests, personal boundaries, and best practices for engaging in Facebook groups. (20:16) - The episode concludes with a promotion for Kelly's private practice roadmap course and a final discussion on best practices for Facebook groups. (22:02) - Discussion about marketing focused on building relationships, not just promoting one's own products. (30:38) - Advice on the essential steps for therapists starting a private practice on Facebook, including profile presentation and purposeful engagement. References: Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/ Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/ Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp Ask Kelley Anything → (805) 243-8241 This podcast is produced and managed by Jenga Creative → jengacreative.com