#147, Paul Mathew, founder, Everleaf non-alcoholic aperitifs 02 February 2026

The Bitter Truth cocktail bitters launched in 2006, after German bartenders Stephan Berg and Alexander Hauck visited London Bar Show, had a drink in Sketch bar, and decided to go for it. This year TBT celebrates 20 years, so it was time to sit down with Stephan and Alexander to talk about how a couple of bartenders making extinct bitters in their garage entered a centuries-old category and carved out a thriving business that's expanded to include rare liqueurs, Tiki Lovers rum and Pink Gin, exported all around the world and proudly served in the world's best bars.  I've been following their journey since day 1, have known the guys since they were still bartending back in the day, and what they've done is really impressive - enjoy!The Bitter Truth on IG: https://www.instagram.com/thebittertruthcompany/The Bitter Truth: https://the-bitter-truth.com/bitters/The Bitter Truth on YouTube: https://www.youtube.com/@thebittertruthcompany (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

Jeff's best-known for being a mainstay of New York's world-famous speakeasy-behind-a-phone-booth Please Don't Tell (PDT), where he was hired by Jim Meehan and has worked since 2010, and which post-pandemic he bought from its founder Brian Shebairo along with the hotdog stand it's housed inside, Crif Dogs. In a city where bartenders hop around jobs willy-nilly, Jeff credits his tenure at a single bar with helping him gain the trust of investors (Apres Cru Hospitality) and become an owner. I've known Jeff since 2011, when he was a world finalist in the G'Vine Gin Connoisseur Program, a contest I created and executed for several years; we had a lot of fun that Finals week in Cognac, France!This is a really great episode: we talked about starting his career in Seattle, his break into NY bartending, working at PDT, how he became an owner, his new businesses Tacos 1986, Cocteleria Mixteca (with fellow longtime PDT bartender Victor Lopez) and elegant speakeasy Kees (where we recorded), how he scaled back his travel to spend more time with his wife and children, helping Hilton reopen the Waldorf-Astoria's historic Peacock Alley bar and Lex Yard restaurant, keeping Jet Blue airline supplied with cocktails, and a bunch more of really thoughtful, insightful stuff. Classic Jeff. Enjoy!Jeff on Instagram: https://www.instagram.com/jeffreymbell/Apres Cru Hospitality: https://www.aprescru.com/PDT: https://www.instagram.com/pdtnyc/Crif Dogs: https://www.instagram.com/crifdogs/Mixteca: https://www.instagram.com/cocteleriamixteca/Kees: https://www.instagram.com/seekkeesnyc/ (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

Marcio is very much Our Man In Brazil, an old friend and (during Bar Convent Brazil) I’ve visited his previous, much-vaunted bar Guilhotina. Marcio was in NY to do a MasterCard-backed pop-up of his Sao Paolo bar, Eximia, at New York’s Dante, so we carved out a few hours to hang out and catch up. Enjoy!  (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

Tom and Marco are legendary flair competitors, multiple-times world champions, teachers, contest judges - and now, authors of the 501-page (!) “The Flair Bartending Book”.Its unquestionably the most definitive tome ever written on this chapter in bartending, from flair’s origins in the 1600s to Jerry Thomas & co.’s flamboyant 1800s mixology to TGI Friday’s Bartender Olympics in 1984, THAT movie in 1988, the rise of well-run contests, the emergence of a professional contest circuit, and the state of play nowadays. If you have any interest in bartending at all, you have to own this book. We talked about all things flair, Marco and Tom’s own routes into bartending, the oft-forgotten speed and freepouring elements of major contests, and a whole bunch more - enjoy! Buy the book (USA): https://barproducts.com/products/flair-bartending-by-marco-canova-tom-dyer?variant=42885994479705&fbclid=PAVERFWAP2sjxleHRuA2FlbQIxMABzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaebEZGlsHDF7Oa7V2JzE8DjHsZbMTF6WMwUeVebgYyKcMcrBOs8BA0JDavgCA_aem_e3c9RQ0XQHt3urXf5Y09ywBuy the book (rest of world): https://www.flairbartendingbook.com/The book on IG: https://www.instagram.com/theflairbartendingbook?igsh=ZGV1d2I1b2lhNnp0Tom on IG: https://www.instagram.com/tomdyerflairbartender?igsh=MTVxa2p3aGJubHJjaQ==Marco on IG: https://www.instagram.com/marcocanova_83?igsh=cDJkbDc3bXI2OGpkShaken And Stirred - The Flair Bartending Movie: https://www.shakenandstirredthemovie.com/dash#:~:text=Flair%20Bartending%20Documentary%20%7C%20Shaken%20and%20Stirred%20The%20Movie (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

Paul's been a a friend for ages; he's former London bartender and bar owner, taught seminars for the WSET and Diageo, has lived all over the world* as a conservation biologist - and founded Everleaf. *And is currently wrapping up several years living in Iceland!We chatted about his many careers, the bar biz, learning Chinese, being part of Diageo's Distill Ventures brand incubator program, the state of non-alc, and a whole lot more. Enjoy!Paul on IG: https://www.instagram.com/everleaf_paul/?hl=enEverleaf on IG: https://www.instagram.com/everleafdrinks/?hl=en (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

Ruben’s an old friend from Amsterdam, a native Aruban who bartended in Amsterdam and London, and whose life was changed by a Diplomatico rum training he attended while working as a flair bartender at London’s famed Roadhouse. (That training was given by none other than Declan McGurk, himself a former flair bartender, who went on to become Director of Bars at The Savoy, leading them to a #1 spot on W50BB, and is now  Commercial Director for Boatyard Gin) Ruben went back to Amsterdam with rum in his heart and started Spirited Union rum, inventing “botanical rum”as a category in the process, delivering orders in person, on his bicycle, for the first few years. He then crowdfunded (!) buying the former Our/Vodka distillery & bar from Pernod-Ricard, whose bar, cocktail classes and rum blending workshops have made it the #1 activity in the Netherlands on TripAdvisor.  (Last week’s episode was with Brendan Bartley, btw, who bought the Our/Vodka NY bar & distillery and reopened it as Hello Hello Cafe & Bar and Silent Alibi distillery, making 11th Hour Coffee liqueur and more). Ruben’s gone from strength to strength with Spirited Union rum, exporting across Europe, to the UK, and to five states in the US (where their first customer was Whole Foods!) and recently started Pineapple Drinks Club to import & distribute founder-led brands in the Netherlands. Enjoy! Ruben on IG: https://www.instagram.com/the_rubenmaduro?igsh=MWJtaTFwYnB5d2ljbA==Ruben on LinkedIn: https://www.linkedin.com/in/ruben-maduroSpirited Union on IG: https://www.instagram.com/spirited_union_rum?igsh=MWFxbGxxYTJvZ3E5bg==Pineapple Drinks Club on IG: https://www.instagram.com/pineappledrinksclub?igsh=bDg5NXNvZjRmOGN5 (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

Brendan's a hell of a cool guy: Australian, learned distilling in parallel with his university medical and science studies back home, got a Phd from NYU, GM of New York's hugely fun Bathtub Gin, and in late 2025 he opened Hello Hello Bar and Silent Alibi distillery, both of which are in the West 26th Street space in Manhattan  formerly occupied by the New York branch of Pernod-Ricard's epically failed Our/Vodka distillery program. This is a proper long Philip-Duff-Show episode, so settle in! We kick off talking neuroscience and Ozempic (because of course) and it quickly morphs into Brendan's career path, immigration advice, bartender training, how they got hold of a distillery smack dab in the middle of Manhattan, what they do at the distillery, and his consulting work formulating liquids for clients as well as running two bars and a distillery, and we taste their first brand, the amazing 11th Hour Coffee Liqueur, as well as a rum brand from a consulting project he's working on and a million other things besides. Enjoy!Brendan on Instagram: https://www.instagram.com/b.is.somewhere?igsh=MWI0MzEzdGJjajBiag==11th Hour Coffee Liqueur: https://www.instagram.com/drink11thhour/Hello Hello bar: https://www.instagram.com/hellohellobar/?hl=enBathtub Gin: https://www.instagram.com/bathtubginnyc/?hl=en (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

It's never dull when I drop round Tony's, even during Dry January, and this session was no exception. After chowing down on sushi and sashimi, fancy fellows that we are, we got down to serious discussions encompassing Fraggle Rock, 1980s "wrestling" in the UK, the new American health directives on alcohol, how I happened into a random Miracle Christmas pop-up bar in the wilds of New Jersey, and then (because, as a drinks writer, Tony gets sent unholy amounts of stuff), we created an infinity bottle from all the many samples of a particular bottled-in-bond whiskey Tony had been sent over the years, and tasted a hoo-mama really-out-there rum, the news and tasting of which is a Philip Duff world exclusive! (Unless you read Food and Wine magazine online last Friday, that is). Enjoy!Tony on IG: https://www.instagram.com/retromannyc/Tony's website: https://www.tonysachsdrinks.com/ (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

,Kurt's back! His last appearance on the 'pod was November 2023, so we sat down to catch up on everything that's been going on since then in Africa, South Africa, and further afield, over martinis, delicious SA brandy and a spot of Brooklyn whiskey - enjoy!Kurt on IG: https://www.instagram.com/kurtschlechter/?hl=enCause + Effect on IG: https://www.instagram.com/causeeffectcpt/?hl=enOrder The Flair Bartending Book: https://barproducts.com/products/flair-bartending-by-marco-canova-tom-dyer?srsltid=AfmBOoq3_Nh9XBn3XIki60wKQyQzis1K_AGRoGHHdUomqsnSQ-5lbEjL (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

Well, what a year it's been!I added Kazakhstan to my "list of countries I got drunk in", hit all the usual suspects on the global bar show circuit and added the inaugural Gulf Bar Show in Dubai as well, and spent my usual eight weeks living in Europe to boot, sucking down €9 (instead of $36) martinis and plate after plate of delicious boquerones. 2025 was also the Year of Tariffs, the launch of Hard Cut Vodka, the downfall of Uncle Nearest, the rise of the GLP-1 agonists (better known as Ozempic, et al, to you and I), the launch of several new cocktail weeks, bar awards, and training programs, and a lot more besides - enjoy! (Get in touch with Duff!Podcast business enquiries: [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...