Episode 844: How to 4x Your Video Views with Short Form Video ft. Brandon Lucero

My good buddy Brandon Lucero is back on the show, and this one is going to blow your mind! Brandon has spent the last year quietly building a brand new account in the parenting niche (a space where nobody knew who he was) and has grown it to over 200,000 followers and 2 million views a month on Instagram alone…with zero ads! In this episode, he breaks down exactly how he did it, what he's discovered about getting educational content to go viral, and the specific frameworks he's using to turn views into daily leads and sales. Today's conversation with Brandon is a preview of what we're covering together live at our free virtual event, 4x Your Video Views, happening this Tuesday, October 6th at 10 am Pacific Time. Come hang out with us, watch Brandon break down his frameworks live, see the software in action, and learn how to turn short form video into a real lead generation machine for your business. Register now and grab your spot at www.jameswedmore.com/4xviews!  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @iambrandonlucero. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  How Brandon grew a brand new account to over 200,000 followers and 2 million monthly Instagram views in under a year with zero ads Why going viral as a thought leader or coach is a fundamentally different challenge and what it actually takes to make educational content explode The critical difference between broadcasting what you know and creating content that holds attention Why the hook is only one piece of the puzzle and the 100-plus psychological elements that actually drive views in the educational space The exact five-word formula Brandon uses to craft hooks that speak directly to painful daily situations your audience is already living How to structure your call to action mid-video to build your DM list and email list at the same time Why a viral video doesn't just spike and disappear and how to use organic content as the foundation for your highest converting paid ads The biggest mistake content creators make when deciding what to post and how to fix it For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/844 

Change is the only constant in life, and yet most of us resist it, avoid it, or get blindsided by it. Today, I'm giving you a complete crash course on how to approach new chapters in your life with intention, strategy, and purpose (rather than just reacting to whatever shows up)!  I'm also sharing some personal updates, including what life has felt like on the other side of a chapter I've been navigating for almost 6 years now. This one goes deep, and I think it's going to hit home for a lot of you! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  The simple three-step framework I use to navigate any major life transition with intention and power Why moving too fast is almost always driven by fear, and what happens when you finally slow down enough to get still The 6 categories of life I use to audit where I'm really at, and the three lenses I look through for each one Why the stories we tell about each area of our life are generating our results in that area, whether we know it or not The fascinating research that shows why subtraction is almost always the most elegant solution to improving your life How to apply the same decluttering energy to your business, and the two biggest countercurrents quietly pulling you off course Why doing less actually allows you to do everything better, and what happens to your other offers when you close one down How to create a new vision, identify the right habits, and craft a new story for the areas of your life that need it most Why sustainability should be your north star in business and the simple math that shows how a half-million dollar business can set you up for financial freedom in 10 years The one big mindset shift that I believe is the real secret to manifesting more in your business For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/843 

Last week I broke down the three foundational pillars of any great offer, and today, I'm following it up with the part most people dread: actually pitching the thing! In this episode, I walk you through my 11-step perfect pitch sequence, the exact framework that has been responsible for almost $110 million in sales in my business.  This works everywhere. Webinar, live, email, automated funnel, the ingredients and the order never change. Let's get into it! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  The PSP formula and how to use it as a cheat code to transition seamlessly into your pitch every single time Why you should be writing 60 headlines before you write a single word of your offer copy The power of addressing the biggest elephant in the room early in your pitch and exactly what happens when you ignore it instead Why your offer modules should each feel like their own standalone product worth the price of the whole thing The pricing story and the reason that leading with the price before you've built any context is the fastest way to make people think it's too expensive Why a longer refund window actually reduces refunds, and the one situation where I recommend having no refund policy at all The million-dollar bonus strategy: how to use your value-add section to dismantle the exact objections that would have stopped someone from buying How the "fast acting bonus" can be the difference between people buying now versus never Why 95% of all questions that come in after you make an offer are actually objections in disguise, and the way to respond that gets to the root belief underneath For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/842 

As an online expert, coach, or content creator, there are really only two things that should ever be at the forefront of your mind: your brand and your offers. In this episode, I'm breaking down what I call the art of the offer, including the three foundational pillars that every irresistible offer is built on, the biggest mistakes I see coaches making when they try to craft their pitch, and the trends and changes I'm watching closely heading into 2026.  This one is packed, and next week I'm following it up with an 11-step sequence for how to actually pitch the thing, so make sure you're subscribed! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  Why I believe brand and offers are the only two things that truly matter in an online business The three foundational pillars of any great offer and what most people get wrong about each one Why surveys are one of the least effective ways to understand your audience, and what I use instead to find out what people actually want The Henry Ford principle applied to offer creation and why selling people what they think they need is a trap that will cost you sales How specificity and niching down are going to be more important than ever in 2026 and the danger in going broad with your brand The way that the process you use is becoming the most exciting opportunity in this industry right now The pricing mistake almost everyone makes and why you should always pick your price first, then build the story around it Why AI is actually creating more demand for high-ticket human coaching, not less, and what that means for how you structure your offers The danger of outsourcing your business decisions to AI and a cautionary story about a student who followed AI advice straight into their worst launch ever For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/841   

I'm back with a solo episode today, and I've got A LOT to cover here. We're talking about AI and the predictions I've been making about it: what I got right, what's coming next, and the premonition I had that I think is about to hit a lot of people hard!  But before we get there, I share something personal that I've never talked about publicly until now, and I reveal what that journey taught me about faith, mental mastery, love, and why business is here to fuel life, not the other way around.  This one's a little different than what you're used to hearing on the show, but I think you're going to want to hear all of it!  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  How the growing revolt against AI we're seeing now is exactly what I've been predicting  The three serious consequences of outsourcing your content and copywriting to AI, and the ways in which it's doing more damage to your brand than you realize Why becoming an "AI expert" overnight is one of the most dangerous moves you can make for your business right now The premonition I had about what's coming for people living in their "Claude cave" A closer look at the cognitive decline I'm personally witnessing in real time The two smartest ways to actually use AI in your business, including the iPhone app I built in an hour that solved a real problem for me The team structure I believe will be the biggest competitive advantage in the next 6 months A personal update I've never shared publicly and the invaluable life lessons I received and will never forget  How Jenni and I are now co-creating together, what this new chapter looks like, and why simplicity and lifestyle are what we're building toward next For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/840 

What if the key to manifesting everything you want isn't working harder, thinking bigger, or pushing through, but something else that most people don't consider, or even know exists?  Today, I sit down with meditation teacher, manifestation expert, and founder of Ziva Meditation, Emily Fletcher, for one of the most expansive and wide-ranging conversations to ever grace this podcast. Emily has been teaching meditation and embodied manifesting for 18 years, led ceremonies for 30,000 people online, and is now setting her sights on sacred sites around the world, including a large-scale ceremony at the pyramids of Giza this October.  In this episode, we go deep on the ancient mysteries of Egypt, the nature of consciousness, what it really means to manifest, why pleasure is a pathway to the divine, and the surprising reason that doing less might actually be the most powerful thing Emily has ever done. This is one of those conversations I'll be thinking about for a long time, and I can't wait for you to listen!  Emily is hosting a free 3-day live event called Magic Maker on July 16th, 21st, and 23rd at 1 PM ET,  and if this conversation lit something up in you, you won't want to miss it! This is where she'll teach you how to stop manifesting from stress and start manifesting from the field, so your dreams start chasing you instead of the other way around. Save your spot here: https://zivameditation.com/pages/magicmakerevent. Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @emilystellafletcher. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  Emily's theory on who really built the pyramids and the reasoning behind this What happened when Emily led 40 people on a $17,000 pilgrimage up the Nile,  and the brutal initiations that taught her exactly what she'd need to do differently at scale The Broadway life that looked like a dream from the outside and the insomnia, gray hair, and misery that led Emily to meditation and changed everything overnight The backstory of how she created the world's first online meditation training in 2013, years before Headspace or Calm The number one reason people think they can't meditate, and the single biggest mistake you can make Why meditation and manifestation are two sides of the same coin The Vedic concept of creation, maintenance, and destruction,and why playing it safe by trying to maintain what you've built is a very dangerous game Emily's honest confession about how much of her relentless doing has been driven by unworthiness and what finally revealed this to her Why Emily believes your desires are divinely inspired and what is actually  required to receive them What "Cosmic Emily" is, why strangers keep reporting her appearances in their dreams and medicine journeys, and what it's taught her about the power of holding frequency over taking action For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/839 

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. Today, Jenni is joined by voice and dialect coach Katherine Beck, calling in live from the set of a major Hollywood feature film starring Chris Hemsworth: a moment that perfectly encapsulates just how far her Business by Design journey has taken her!  Katherine helps non-U.S. actors master the American accent and book American roles, and her path to a multiple 6-figure business was anything but linear. From spending years lost in failed launches and a draining pivot away from her true passion, to going all-in on 25 consecutive webinars and completely transforming her business, her identity, and her life, Katherine's story is a powerful testament to what happens when you stop chasing shiny objects and commit to the one thing that lights you up. This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. 🚀 Ready to Build a Business That Gives You More Freedom? The doors to Business By Design are officially OPEN, but only for a few short days. If you're tired of piecing your business together with random strategies, guessing what to do next, or feeling like you're working harder than your results reflect, Business By Design was built for you. This isn't just another online course. It's the complete, step-by-step blueprint for building, launching, and scaling a profitable digital business with more clarity, more confidence, and a proven roadmap to follow. Learn more and enroll here: 👉 www.businessbydesign.net Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @katherine_beck_. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  How Katherine went from selling just one copy of a program she spent nine months building, to generating $24,000 in a single launch The pivotal Business by Design tool that helped her finally get clear on her messaging, achieve a $91 EPL, and make more in one launch than she ever had before Why hitting Katherine first $100K year still felt heavy  and the deeper personal and business reasons she almost walked away from her true passion entirely The deeply personal moment in 2023 that forced her to completely restructure her business, simplify everything, and go all in on working with actors How a challenge James made to her became the single most transformative business decision Katherine ever made  The unexpected identity shifts that came from running bi-weekly webinars, including losing 30 pounds, returning to acting, and landing a job coaching Chris Hemsworth on a major Hollywood film Why Katherine went from avoiding numbers entirely to tracking every webinar metric obsessively How repetition transformed sales objections from something scary into something fun The powerful mindset reframe around pivoting that Katherine shares for anyone afraid of what their audience will think For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/838 

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. Today, Jenni welcomes back one of her favorite returning guests, fertility coach and doula Sophie Byfield, who was a Breakthrough of the Year finalist at Next Level and has continued to rack up breakthrough after breakthrough since her last appearance. Sophie helps women find the missing piece in their fertility journey so they can finally see their two pink lines, and her path to a thriving 6-figure business is one of the most honest, heartfelt, and instructive stories in the Business by Design community.  From making just $1,000 a month and hitting wall after wall, to a single coaching conversation that changed everything, Sophie's journey shows the importance of getting out of your own way, listening to the right people, and trusting the process long enough to let it work!  This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. 🚀 Ready to Build a Business That Gives You More Freedom? The doors to Business By Design are officially OPEN, but only for a few short days. If you're tired of piecing your business together with random strategies, guessing what to do next, or feeling like you're working harder than your results reflect, Business By Design was built for you. This isn't just another online course. It's the complete, step-by-step blueprint for building, launching, and scaling a profitable digital business with more clarity, more confidence, and a proven roadmap to follow. Learn more and enroll here: 👉 www.businessbydesign.net   🎙️ Hear From Real Business By Design Success Stories Wondering what it's really like inside Business By Design? Join us for two live student panels featuring entrepreneurs who've used the BBD framework to build thriving businesses across a variety of industries. Membership Business Panel Tuesday,June 23rd @ 3PM PT 👉 https://us02web.zoom.us/meeting/register/SNoIuPKFQwiYPktyHLmPmg#/registration Meet Business By Design members who built recurring revenue, created predictable income, and grew thriving membership businesses to 6 and 7-figures and ask them your questions live! Seven-Figure Business Panel Thursday, June 25th @ 2pm PT 👉 https://us02web.zoom.us/meeting/register/qN4OW_wITQ6XKTbc5SY-aA#/registration Meet the Performance Mastermind Members who have used the Business By Design framework to scale to seven figures and beyond, and hear the strategies, lessons, and mindset shifts that made the biggest difference. Ask them your questions live!  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @fertilitycoachsophie. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  How Sophie discovered James during his free training, recorded her submission video while sick with COVID, and made the leap into BBD The words Sophie's father spoke on his deathbed that gave her the permission she needed to go all in on herself and never look back The one coaching conversation that revealed why a membership was the wrong offer for a fertility audience, and how a single reframe took her from $1,000 to $5,000 a month in 6 months Why Sophie abandoned the webinar model after doing over 40 in five months and how switching to a challenge launch transformed both her results The "choose your own adventure" course structure Sophie built so that every client gets a fully personalized fertility healing path based on their own body and cycle How following James's advice finally broke Sophie's habit of chasing shiny objects and changed everything The way that Jenni's nudge to get on TikTok paid off almost immediately for Sophie The emotional moment at BBD Live where Sophie met her first in-person  client she had helped conceive from the other side of the world Why letting go of the 9-to-5 mindset was Sophie's biggest personal breakthrough and how creating white space in her day unlocked a whole new level of freedom For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/837   

Today's episode is a limited edition audio replay of the VIP Q&A for Training 3 of The Business Breakthrough Experience. This replay will only be available for a few days, so make sure you take advantage while you can still listen. Inside this replay, you'll hear James answering questions from the VIP members of the free training, The Business Breakthrough Experience!  🚀 Ready to Build a Business That Gives You More Freedom? The doors to Business By Design are officially OPEN, but only for a few short days. If you're tired of piecing your business together with random strategies, guessing what to do next, or feeling like you're working harder than your results reflect, Business By Design was built for you. This isn't just another online course. It's the complete, step-by-step blueprint for building, launching, and scaling a profitable digital business with more clarity, more confidence, and a proven roadmap to follow. Learn more and enroll here: 👉 www.businessbydesign.net     👀 Want to Peek Inside Business By Design First? Join James for a LIVE Course Tour, where he'll pull back the curtain and take you inside the Members-Only Portal of Business By Design. You'll get a behind-the-scenes look at exactly how the program is organized, the resources and tools available to members, and all of the exciting updates added for the 2026 edition of Business By Design. Join the LIVE Course Tour here: Monday, June 22nd 5pm PT 👉 https://us02web.zoom.us/webinar/register/WN_51zqrrbUQHCE-dQvgafIzw#/registration     🎙️ Hear From Real Business By Design Success Stories Wondering what it's really like inside Business By Design? Join us for two live student panels featuring entrepreneurs who've used the BBD framework to build thriving businesses across a variety of industries. Membership Business Panel Tuesday,June 23rd @ 3PM PT 👉 https://us02web.zoom.us/meeting/register/SNoIuPKFQwiYPktyHLmPmg#/registration Meet Business By Design members who built recurring revenue, created predictable income, and grew thriving membership businesses to 6 and 7-figures and ask them your questions live! Seven-Figure Business Panel Thursday, June 25th @ 2pm PT 👉 https://us02web.zoom.us/meeting/register/qN4OW_wITQ6XKTbc5SY-aA#/registration Meet the Performance Mastermind Members who have used the Business By Design framework to scale to seven figures and beyond, and hear the strategies, lessons, and mindset shifts that made the biggest difference. Ask them your questions live!   

Today's audio is a limited edition replay of the full training three from The Business Breakthrough Experience. This replay is only available for a limited time and will come down in just a few days, so make sure that you take advantage of James' best free training yet, the Business Breakthrough Experience. In the previous episodes on the podcast, we featured a replay that was a condensed one-hour highlight. This training, we're leaving nothing out because it is so jam-packed with value and extraordinary content that James offers. In fact, in his own words, it's the biggest and best free value training that he's ever delivered!  🚀 Ready to Build a Business That Gives You More Freedom? The doors to Business By Design are officially OPEN, but only for a few short days. If you're tired of piecing your business together with random strategies, guessing what to do next, or feeling like you're working harder than your results reflect, Business By Design was built for you. This isn't just another online course. It's the complete, step-by-step blueprint for building, launching, and scaling a profitable digital business with more clarity, more confidence, and a proven roadmap to follow. Learn more and enroll here: 👉 www.businessbydesign.net     👀 Want to Peek Inside Business By Design First? Join James for a LIVE Course Tour, where he'll pull back the curtain and take you inside the Members-Only Portal of Business By Design. You'll get a behind-the-scenes look at exactly how the program is organized, the resources and tools available to members, and all of the exciting updates added for the 2026 edition of Business By Design. Join the LIVE Course Tour here: Monday, June 22nd 5pm PT 👉 https://us02web.zoom.us/webinar/register/WN_51zqrrbUQHCE-dQvgafIzw#/registration     🎙️ Hear From Real Business By Design Success Stories Wondering what it's really like inside Business By Design? Join us for two live student panels featuring entrepreneurs who've used the BBD framework to build thriving businesses across a variety of industries. Membership Business Panel Tuesday,June 23rd @ 3PM PT 👉 https://us02web.zoom.us/meeting/register/SNoIuPKFQwiYPktyHLmPmg#/registration Meet Business By Design members who built recurring revenue, created predictable income, and grew thriving membership businesses to 6 and 7-figures and ask them your questions live! Seven-Figure Business Panel Thursday, June 25th @ 2pm PT 👉 https://us02web.zoom.us/meeting/register/qN4OW_wITQ6XKTbc5SY-aA#/registration Meet the Performance Mastermind Members who have used the Business By Design framework to scale to seven figures and beyond, and hear the strategies, lessons, and mindset shifts that made the biggest difference. Ask them your questions live!