The Meaning Code podcast

Neal asks: Is beauty an independent force in nature, or is it merely a projection of human values?

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Neal initiated a discussion on the intersection of evolutionary principles and human social phenomena, particularly in relation to organizations and art. He critiqued the dominant scientific perspective that views beauty as a byproduct of natural selection, proposing instead that beauty and design principles are independent evolutionary forces. Neal introduced a dual force model that includes a push away from vulnerability and a pull towards an instinct for quality and beauty, referencing eight principles of design to illustrate these concepts.

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