Ep. 69: How Wedding Pros Can Turn Website Clicks Into Booked Clients with Vivienne Wagner of Houndstooth Media

On today's episode we're chatting with Raphaëlle Granger all about curating your content to help attract more ideal clients. It's not always about getting better weddings but being able to tell a story through your content that you curate on social media. Raphaëlle is an international wedding photographer based in Montreal, known for her deeply human, emotionally intelligent approach to documenting weddings. Blending documentary sensitivity with an elevated visual language, her work is rooted in presence, atmosphere, and the quiet moments that often go unnoticed but become unforgettable with time. Her photographs have been recognized internationally, including being named one of Rangefinder’s 30 Rising Stars of Wedding Photography. She has photographed celebrations across Canada, Europe, and the Middle East, and is known for creating imagery that feels both cinematic and deeply personal. Beyond photography itself, Raphaëlle has become increasingly recognized for her thoughtful perspective on curation, brand direction, and emotional storytelling within the wedding industry. Her work and education focus on helping photographers move beyond simply documenting what exists, toward intentionally building portfolios and businesses that reflect the kind of work and life they truly want to create. Whether photographing an intimate gathering or a multi-day luxury celebration, her approach remains the same: to create images that feel honest, timeless, and profoundly alive.   Dive into this episode and go check out her work if you need some inspiration on curating your content a little bit better to attract those ideal clients.  Her website: https://raphaellegranger.com/ Her Instagram: https://www.instagram.com/raphaellegranger/    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents  

Hey Jabbers! We're back this week with an episode chatting all about brides taking to TikTok to leave reviews or complain about the wedding industry and the so called "price gouging" and how it kind of feels like the new Yelp for vendors. We're sharing our honest thoughts on why brides are complaining, what's appropriate and not appropriate and how as vendors we can respond. Also, talking about ways that we can just avoid getting a video made on TikTok about our services. If you're living up to the services contracted for and going above and beyond, you're doing great! But if you're not providing the services that you contracted to your client, it might be time to step it up. Lastly, don't let potential clients complaining about pricing make you nervous and then you reduce your pricing, stay strong Jabbers, you know what you're worth!  Chime in and tell us your thoughts! Thanks for being here Jabbers!    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents      

Hey Jabbers! This week we're chatting all about the proper etiqette of inviting kids to a wedding or not and our honest thoughts and advice on how to handle the situation on both ends. Kids at weddings can be a cute photo op or it might be guaranteed chaos? We're chatting about child-free weddings, family expectations, RSVP confusion, couples and guests being offended, and why this topic somehow becomes everyone’s strongest opinion overnight. We’re talking about how couples can communicate their wishes clearly without sounding harsh, what guests should not assume when it comes to bringing their children, and how you can respond to this from both sides. Whether you’re planning a fully kid-friendly wedding or setting firm “adults only” boundaries, this conversation is all about navigating it with respect (and maybe a little less family drama). Thanks for being here and we hope you find this episode helpful!    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents      

Hey Jabbers! This week we are back with a new episode with a special guest, Vivienne Wagner of Houndstooth Media Group. She shares expert insights on turning website traffic into inquiries, leveraging SEO and AI, and adapting to the evolving digital landscape in 2026. You can discover practical strategies as a small business owner, especially in the wedding industry, to enhance visibility, attract ideal clients, and create memorable customer experiences. Vivienne Wagner is the Founder and CEO of Houndstooth Media Group, a boutique digital marketing agency helping mid-sized businesses turn their websites into revenue-driving assets through strategic SEO and AI-driven optimization. Known for making complex marketing concepts clear and actionable, Vivienne advises business leaders on how to position their companies to be found by both human audiences and emerging AI platforms like ChatGPT and Perplexity. Her approach increases organic visibility, drives qualified traffic, and reduces reliance on paid ads, enabling businesses to scale more sustainably. She frequently partners with founders and executive teams seeking trusted marketing leadership or a sharper second opinion on their current strategy. Through her SEO & AI Optimization Audit, she helps companies uncover missed opportunities, identify weaknesses, and build a clear roadmap for competing in today’s evolving search landscape. As a speaker and podcast guest, Vivienne brings candor, humor, and practical insight to conversations about AI-driven marketing, strong digital foundations, and long-term growth. Instagram: https://www.instagram.com/houndstoothmediagroup/ Website: https://houndstoothmediagroup.com/ LinkedIn: https://www.linkedin.com/in/vivienne-wagner/ Free resource: AIO Visibility Webinar – Get Your Business Found https://houndstooth-media-group.webinargeek.com/bridal-aio-webinar-get-your-business-found?cst=just-another-biz-podcast Search hasn’t just changed — it’s been replaced. Today, AI decides what gets seen and what gets ignored. If a business isn’t showing up, it’s not just overlooked, it may not even be in the running.   --- Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents

Hey Jabbers! In this episode, Gabby and Kari are diving into some fun hot topics and we're explore some trending wedding topics including innovative umbrella rental companies for weddings, the controversial trend of Venmo-ing guests from the brides... like what are we even doing here? And the quirky world of Etsy weather witches and how people are using them to keep the bad weather away on their wedding day. We share insights, opinions and our honest thoughts, so dive in with us as we gab about these hot topics!    Don't forget to leave us a 5 star review and join us over on Substack to support our work!    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents

If you’ve ever been on a wedding day where the vibe between vendors felt… off, you already know: it can make or break the entire experience. In this episode of Just Another Biz Podcast, we’re talking about vendor collaboration and what it actually looks like behind the scenes, why it matters more than people think, and how it directly impacts your couples (and your sanity). Because a “dream team” isn’t just about a stacked vendor list, it’s about how well everyone communicates, supports each other, and shows up on the day. Kari is sharing a real-life wedding fiasco that turned out perfectly in the end all because the team of vendors came together to make it happen! Whether you’re a newer wedding pro or deep in your wedding season era, this is your reminder that you’re not doing this alone and you shouldn’t have to. Remember, we're all in this together to make this day special for our couples, this isn't a solo gig. Team work is everything!  We'd love to hear your vendor collaboration stories! DM us on socials!    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents    

Hey Jabbers! We're back this week with a fun episode where we dive into hot topics in the wedding industry, including custom wedding dresses from Vietnam, the trend of large lab-grown diamond rings, and social media's influence on wedding planning. We share insights, personal experiences, our hot takes and of course our very candid thoughts on all these topics! Come join us as we gab about some fun hot topics in the industry.    Thanks for being here and don't forget to leave us a 5 star review wherever you listen to your podcasts!    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents    

Hey Jabbers! In this week’s episode of Just Another Biz Podcast, Kari and Gabby are sitting down for a real, unfiltered Q1 check-in. We're sharing where our businesses are at, what this year looks like for us and what's next.  If you’ve been feeling the slow season stress, questioning your pricing or marketing, or just wondering how other wedding planners are navigating this year, you’re not alone. This episode is a candid and very raw look at what’s working, what’s been challenging, and how they’re thinking about the rest of the year.   Come join us for a quick debrief and share with us where you're at in your business this year!    Don't forget to sign up for the Wedding Summit Series and get your FREE ticket! Remember, it’s all happening April 20-24th and you don't want to miss this!  The Wedding Summit Series AI and Tech edition link to grab your free tickets: https://margauxfraise.mykajabi.com/a/2148253283/xfVPL4n3   Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents

What if your birth chart could actually help you run your business? In this episode, we’re sitting down with consulting astrologer KJ Atlas to talk about the intersection of astrology and entrepreneurship and how it can be used as a practical tool, not just a personality test. We get into how astrology works, why it’s more about patterns and timing than predictions, and how understanding your chart can help you make more aligned decisions in your business. A little about KJ. KJ Atlas is a certified consulting astrologer and astrocartographer based in Southern California. She works primarily with celebrity, entrepreneurial, and corporate clients, offering expertise in business and travel advice, relationship compatibility, and lifestyle strategy. KJ blends ancient astrology with her background in behavioral health, psychology, and organizational strategy for Fortune 50 companies to provide personalized, transformative guidance to her thousands of clients. With over 13 years of experience, KJ studied and graduated from the Portland School of Astrology and holds a Bachelor of Science in Public Health from East Carolina University. She is known for her comforting and friendly demeanor, stunningly accurate predictions, and fun analogies that make complex astrology easy to understand. KJ also breaks down astrocartography (aka how different locations impact your energy and opportunities) and how your chart can reveal the kind of work, environment, and pace you’re actually meant for. If you’ve been feeling off, stuck, or like your business doesn’t quite fit you anymore, this conversation might give you a whole new way to look at it. Trust us, this is an episode you don't want to miss!    You can find KJ's work on her website and many different ways to work with her: https://www.kjatlas.com/ Her Mastermind - Coming Soon! https://www.kjatlas.com/in-tune-entrepreneurmm  The Wedding Summit Series AI and Tech edition link to grab your FREE tickets: https://margauxfraise.mykajabi.com/a/2148253283/xfVPL4n3   Remember, it’s all happening April 20-24th!  --- Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents    

Hey Jabbers! On today's episode, we are chatting with Liza Spirit. Liza is a spiritual mentor, educator, and day trader whose work bridges the gap between inner alignment and real-world success. She helps people integrate spirituality, psychology, and financial growth to create a life that feels both meaningful and abundant. Throughout her life, Liza has reinvented herself multiple times, changing career paths more than four times in pursuit of work that truly fulfills her and allows her to reach her full potential. Her journey reflects a powerful message: you don’t have to choose just one identity to succeed. With over a decade of meditation practice, spirituality, and a background in communications and educational psychology, Liza teaches that success comes from alignment rather than fitting into societal labels. Through her mentorship, trading education, and spiritual guidance tools like numerology and meditation, she empowers people to embrace all parts of who they are and build a path that reflects their true selves. Her philosophy is simple: when you master your inner world, your outer world begins to transform. Reinventing yourself can feel exciting… and also deeply uncomfortable, especially when you’re worried about losing the parts of you that got you here in the first place. In this episode, Kari and Gabby sit down with Liza to talk about what it actually looks like to evolve your business and identity without abandoning who you are. Liza shares her personal journey of blending spirituality, finance, and personal growth and how she navigated big shifts without starting from scratch or burning everything down. If you’ve been feeling the pull to pivot, raise your prices, change your niche, or simply do things differently, this conversation will help you trust yourself through the process. We’re getting into alignment, identity, and the real-life practices that support growth that feels both grounded and expansive. If this episode hit home, share it with a fellow wedding pro who’s in their “pivot era.” And as always, come hang with us on Instagram for more real talk and behind-the-scenes.     Liza Spirit Website - https://lizaspirit.com/ Spirit Trading Community - https://lizaspirit.com/trading Meditation and Mindfulness Resources - https://lizaspirit.com/meditations   Liza's Instagram: https://www.instagram.com/liza.spirit    Youtube Video Ted Talk Liza Referenced: https://youtu.be/4sZdcB6bjI8?si=mo8p9N0uAPmV1aza  ---- Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents