413: How to Turn Press Into Art Sales

You already know how much care goes into creating a body of work. From the first brushstroke to the final frame, every decision reflects your vision. But a successful exhibition is about more than what hangs on the wall. It's about creating meaningful connections with the people who will appreciate your work. In this episode, I share the 90 day exhibition strategy I teach artists to help build anticipation, invite the right collectors into the process, and continue the conversation long after the show is over so your next exhibition can create lasting momentum for your art business. 💡 You'll Learn How to map out a 90 day exhibition plan that builds interest well before opening day. Why each audience needs a different invitation and how thoughtful communication strengthens collector relationships. How to continue the momentum after your exhibition with a follow up strategy that supports future sales and opportunities. 🎧 Tune in and discover how a more intentional approach can help your next exhibition feel less stressful, more aligned, and far more rewarding. 🔗 Resources Full Show Notes: schulmanart.com/419 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart

Every artist wants to know what's working in today's market, and the good news is that collectors are still buying original art.  This month, artists inside my community reported more than $110,000 in art sales, and the stories behind those numbers reveal something even more valuable than the total itself. You'll see how artists built momentum through thoughtful pricing, larger work, commissions, and meaningful conversations with collectors. If you've been looking for reassurance that your goals are still possible, this episode offers real examples that can help you move forward with greater confidence and clarity. 💡 You'll Learn How commissions became one of the strongest opportunities for increasing art sales. Why creating larger work and pricing with confidence led to bigger breakthroughs for artists. Simple actions you can take to build a stronger, more sustainable art business. 🎧 Tune in and discover what real artists are doing today to create meaningful sales and lasting momentum in their art careers. 🔗 Resources Full Show Notes: schulmanart.com/418 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart

Selling your art becomes so much easier when you stop trying to convince people and start creating space for genuine connection. If you've ever wished sales conversations felt more natural, you're not alone. Building confidence doesn't come from memorizing the perfect script. It comes from trusting your work, staying curious about the person in front of you, and allowing collectors to discover their own connection to your art. After more than 25 years of selling my own work, I've found that the most meaningful sales happen through listening, not persuading. In this episode, I'm sharing the simple mindset shifts and practical conversations that help artists sell with greater ease, hold their prices with confidence, and make every interaction feel authentic. 💡 You'll Learn How asking thoughtful questions helps collectors connect more deeply with your artwork. Why listening creates stronger sales conversations than trying to explain or persuade. Simple ways to hold your prices with confidence while making buying feel easy and natural. 🎧 Tune in and discover how selling your art can become a genuine conversation that feels just as rewarding as creating it. 🔗 Resources Full Show Notes: schulmanart.com/417 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart

Discovering your signature style doesn't mean limiting your creativity. It means giving your art a stronger foundation to grow. If you've ever wondered whether your work feels connected enough or worried that developing a recognizable style means painting the same subject forever, you're not alone. Every artist evolves, and your collections can evolve with you. What creates lasting connection with collectors isn't repetition but the deeper thread that runs through your work. I'll help you recognize the artistic DNA that's already present so you can create with greater confidence, communicate your vision more clearly, and build a body of work that feels authentic to who you are. 💡 You'll Learn How to recognize the artistic DNA that brings cohesion to your work without sacrificing creative freedom. How to uncover the deeper question or theme that naturally connects your different bodies of work. A simple framework for evaluating your artwork so your collections feel intentional and unmistakably yours. 🎧 Tune in for a thoughtful conversation that will help you see your art with fresh clarity and build a creative practice that feels both expansive and true to you. 🔗 Resources Full Show Notes: schulmanart.com/416 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart

Your website should make it easier for collectors to say yes. If you've poured your heart into creating a beautiful artist website but it still doesn't reflect the business you're building, you're not alone. The time and care you've invested matter, and with a few thoughtful shifts, your website can become a place that builds trust, supports your collectors, and works alongside your art instead of simply displaying it. I'll share the philosophy I teach my clients for creating a website that feels clear, welcoming, and aligned with the way collectors naturally make decisions, so you can move forward with greater confidence and purpose. 💡 You'll Learn How to create a collector friendly website that makes buying art feel simple and natural. Which pages matter most and how each one can strengthen your connection with potential collectors. Why a clear, focused website often creates a better experience than one filled with extra features. 🎧 Tune in for a thoughtful conversation that will help you see your artist website as a tool for building relationships, earning trust, and supporting lasting art sales. 🔗 Resources Full Show Notes: schulmanart.com/415 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart  

Growth in your art business often begins when you focus on the right actions and trust yourself enough to keep going. If you've been putting time, energy, and heart into your art but still wondering what truly moves the needle, this conversation will give you a clearer path forward. I'm joined by artists from my Artist Incubator and Inner Circle programs who share the practical steps that helped them attract collectors, raise their prices, grow their email lists, secure new opportunities, and build momentum in ways that felt aligned with who they are. Their stories are a reminder that sustainable success doesn't come from chasing trends or waiting for the perfect moment. It comes from taking consistent action, building simple systems, and staying committed to your vision even when progress feels slower than you'd like. Together, we'll unpack the patterns that helped these artists create meaningful growth and greater confidence in their art businesses. 💡 You'll Learn • Learn the habits and business practices that support consistent art sales and long term growth • Discover how thoughtful pricing can strengthen both your confidence and your relationship with collectors • Understand how mindset influences your ability to follow through on opportunities and business strategies 🎧 Tune in for an encouraging look at what becomes possible when you focus on the actions that create lasting momentum. 🔗 Resources Full Show Notes: schulmanart.com/414 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart  

Turn visibility into momentum by creating a clear path from attention to collector trust. Getting featured in a magazine, podcast, award, or local news story is a meaningful milestone, and it reflects the dedication you've already invested in your art career. If you've ever wondered how to build on that visibility in a way that feels aligned and sustainable, you're not alone. The opportunities that come from press are often more powerful than they first appear when they're supported by a thoughtful strategy. I'll show you how to use the credibility you've already earned to strengthen collector relationships, communicate your value with confidence, and create lasting momentum for your art business. 💡 You'll Learn How to create a clear collector pathway that turns interest into meaningful engagement How to use press and credibility markers to strengthen your positioning and support your pricing How to extend the value of a single feature so it continues working for your business over time 🎧 Tune in for a practical and encouraging conversation about making the most of the visibility you've earned and building a stronger foundation for future growth. 🔗 Resources Full Show Notes: schulmanart.com/413 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart  

The breakthrough you're looking for may not require more effort, just a clearer focus. If you've been showing up consistently, creating, marketing, and doing everything you can think of to grow your art business, I want you to know that your hard work matters. Sometimes the next level isn't about doing more. It's about recognizing which actions create the greatest impact and having the confidence to prioritize them. In this conversation, I share stories from artists who discovered that meaningful growth came when they shifted their attention toward the opportunities, conversations, and decisions that moved their businesses forward.  💡 You'll Learn • How to focus on the work that drives art sales • Why outreach and follow up matter more than staying busy • A simple way to prioritize your time with confidence 🎧 Tune in for a practical and encouraging conversation that will help you move forward with greater clarity, confidence, and purpose. 🔗 Resources Full Show Notes: schulmanart.com/412 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart  

The confidence to charge more for your art starts long before you change the number on the price tag. If you've ever felt ready to grow your art business but hesitated when it came time to raise your prices, you're not alone. Building a sustainable creative career isn't just about knowing the right strategy. It's about trusting your value, standing behind your work, and allowing yourself to be seen at the next level. The artists who create lasting success aren't necessarily the most talented. They're the ones who learn to align their pricing with their vision, their confidence, and the business they want to build. This conversation unpacks why pricing can feel so personal and how to move forward with greater clarity, conviction, and self-trust. 💡 You'll Learn • Discover why pricing confidence is often rooted in identity rather than strategy • Learn how fear of rejection can influence pricing decisions without you realizing it • Explore practical ways to build confidence and hold your prices with greater certainty 🎧 Tune in for a grounded conversation that will help you approach pricing with more confidence, clarity, and trust in the value of your work. 🔗 Resources Full Show Notes: schulmanart.com/411 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart  

A clear path to purchase builds trust, confidence, and stronger art sales. If you've ever wondered whether showing your prices online makes your art feel less exclusive, you're not alone. So many artists are trying to balance professionalism, confidence, and connection with collectors while also creating a buying experience that feels aligned with who they are. The truth is, your collectors want clarity just as much as they want beautiful artwork. In this conversation, I'm sharing what current buyer psychology and real art market data reveal about how collectors make decisions online, why ease and transparency matter more than ever, and how small shifts to your website can create a more supportive experience for the people already interested in your work. 💡 You'll Learn Learn why visible pricing helps collectors feel more confident buying art online Discover how buyer psychology affects whether someone takes the next step or quietly leaves Create a smoother and more collector friendly website experience without sacrificing professionalism 🎧 Tune in for a grounded conversation about building more trust, clarity, and momentum in your art business. 🔗 Resources Full Show Notes: schulmanart.com/410 📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart