366: From Art Shows to Art Sales: How Bo Sapphire Built a Thriving Artist Business

Bo Sapphire never set out to be a full-time artist but once her art started catching attention at a local framing shop, everything changed. From selling prints at flea markets to building a thriving art business that’s brought in over $100K in just a year, she’s mastered the art of adapting, growing, and making sales in real life. We talked about how she balances her marketing with time in the studio, how she learned to prep for different art show audiences, and why a blue heart in her email subject line has become part of her brand.   In this episode, you’ll discover: Learn how Bo built momentum at art fairs by listening to her audience Explore the strategy behind her batching process to boost efficiency Discover how email marketing helped her stay connected with collectors For full show notes, go to schulmanart.com/366   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

Have you ever wanted to torch your whole art business to the ground? You’re not alone. I’ve had those moments too, whether it was a show with no sales, ghosting from collectors, or just the crushing weight of feeling like nothing is working. But before you throw it all away, let’s talk about what’s really happening when those emotions take over. More often than not, it’s not your art or your audience. It’s your nervous system crying out for safety. In this episode, I’m sharing true stories, coaching insights, and what to do instead of spiraling.   In this episode, you’ll discover: Learn how to spot an artist tantrum before it derails your momentum Identify the difference between a strategic pivot and an emotional spiral Get practical tools to reset, recalibrate, and recommit instead of ghosting your own goals   For full show notes, go to schulmanart.com/365   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

Have you ever wanted to torch your whole art business to the ground? You’re not alone. I’ve had those moments too, whether it was a show with no sales, ghosting from collectors, or just the crushing weight of feeling like nothing is working. But before you throw it all away, let’s talk about what’s really happening when those emotions take over. More often than not, it’s not your art or your audience. It’s your nervous system crying out for safety. In this episode, I’m sharing true stories, coaching insights, and what to do instead of spiraling.   In this episode, you’ll discover: Learn how to spot an artist tantrum before it derails your momentum Identify the difference between a strategic pivot and an emotional spiral Get practical tools to reset, recalibrate, and recommit instead of ghosting your own goals   For full show notes, go to schulmanart.com/365   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

If you’ve ever felt stuck, scattered, or unsure of your next step, this conversation is exactly what you need. Chris Holt’s journey is proof that you don’t have to compromise your artistic voice to build a thriving art business. When we first started working together, Chris wasn’t even sure he could call himself an artist. Now he’s booking gallery shows, attracting collectors, and speaking about his work with conviction and clarity. We talked about how he got there, what finally helped him feel confident, and the shifts he made to stop overcomplicating things and start moving forward with purpose.   In this episode, you’ll discover: Learn how building consistency builds confidence Explore how messaging creates clarity and connection with collectors Hear why narrowing your focus can help you grow faster   For full show notes, go to schulmanart.com/364   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

I met Tziporah Salamon at a Jewish arts event, and within minutes, it felt like I’d reunited with a long-lost sister. What followed was a deep and joyful conversation about style, identity, and how personal history shapes self expression. From her Hungarian roots to her journey through fashion’s most iconic institutions, Tziporah shares the moments and the miracles that led her to become a walking work of art. We also talked about what it means to be a Jewish artist in today’s world and how she found her voice again when the world felt too heavy to dress up.   In this episode, you’ll discover: Explore how style can be used as storytelling and resistance Be inspired to reclaim beauty, purpose, and visibility even in dark times Discover how Tziporah transformed dressing into an artistic and spiritual practice For full show notes, go to schulmanart.com/363   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

You’re going to fall in love with Megan Maberry. Her glittering headdresses, bold creativity, and even bolder decisions will absolutely inspire you. When Megan first joined the Artist Incubator, she was squeezing her art around a full time teaching schedule. Now she has officially walked away from the classroom to chase her dream full time. We talked about what it really takes to build your art business after hours, the power of community, and why mindset work changed everything for her.   In this episode, you’ll discover: Discover the support system that helped her stay accountable every week Find out how visibility through local media led to a waitlist for her workshops Hear why mindset coaching helped her finally own the identity of "artist" For full show notes, go to schulmanart.com/362   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

If you've been wondering how to grow your email list in a way that feels authentic and effortless, you're going to love this conversation with my Inner Circle client, Daniel Trelenberg. Not only is Daniel a full-time artist with a passion for community and collaboration, but he’s also found clever ways to turn casual art events into a list-building goldmine. We talked about the art of following up, getting strategic with live events, and how to plant the seeds for real connections with collectors.   In this episode, you’ll discover: Discover how Daniel uses the Partiful app to collect email addresses at gallery events Learn how following up after shows or studio visits can turn interest into sales Find out the key questions to ask when collaborating with organizations or other creatives For full show notes, go to schulmanart.com/361   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

Ever feel like your message doesn’t match the magic of your art? You’re not alone. From digital artists to abstract painters, many creatives unknowingly hide behind vague bios, outdated websites, or generic language that doesn’t reflect their true voice. In this episode, I break down the four levels of messaging awareness so you can finally uncover the words that resonate with your collectors and with yourself. Your message isn’t just what you say, it’s how clearly you see yourself.   In this episode, you’ll discover: Discover the four levels of awareness artists go through in their messaging journey Understand how emotional resonance helps collectors connect, even without seeing art in person Learn how to craft a message that reflects your true artistic identity   For full show notes, go to schulmanart.com/360   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

If you've ever struggled to put your passion for art into words that resonate with your collectors, you’ll love today’s conversation with Paula Christen. Paula shares her journey of transforming not just how she talks about her art, but how she connects with her audience and drives sales. We’ll unpack the simple changes she made that had a huge impact on her business — and how you can do the same.   In this episode, you’ll discover: Discover how to craft an About page that connects with collectors on an emotional level Learn why offering shorter, more focused art classes can attract more students Explore how consistent messaging across your website and emails can drive more sales For full show notes, go to schulmanart.com/359   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

If you've ever struggled to explain what makes your art or creative work different, you're not alone. Rich Brooks walks us through a simple but powerful framework to help you define and share what sets you apart, without sounding salesy or forced. This isn't about changing who you are. It's about getting clear on how to talk about it so your audience actually listens.   In this episode, you’ll discover: Learn the 4 F words that can help you get clear on what makes your art or business stand out Understand how to position your work so people instantly know what you're about Discover how niching down can make you more memorable and easier to market   For full show notes, go to schulmanart.com/358   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!