In this episode (The Gambling Files RTFM 190), Motti Colman, VP of iGaming at Optimove, joins Fintan and Jon to explore the intersection of AI and the gambling industry. They discuss how predictive modeling and hyper-personalization are transforming marketing strategies, improving customer experiences, and addressing responsible gambling concerns.
In iGaming, players may think the big win is the highlight, but behind the scenes, it’s Optimove’s CRM software—that's the true MVP. With Optimove, you can juggle players, promotions, and data with the finesse of a Vegas croupier. Thanks Optimove, for being a sponsor. We owe you a standing ovation!
Also, thanks to EveryMatrix! Whether you're into sports or esports, their platform offers reliable data and an unmatched number of markets to choose from. Plus, their industry-leading accuracy ensures you stay ahead of the game. Thanks for backing the podcast! Hey listeners, check them out: OddsMatrix Sports Betting Software Solutions!
And thanks to Clarion Gaming. They’re like a well-timed boost in a race, making sure you’re not only in the game but winning it. Thanks for being the secret weapon we can count on, even when we hit those podcasting speed bumps!
In a nutshell:
* The evolution of AI from predictive modeling to mainstream buzzword status.
* How Optimove pioneered hyper-personalization in iGaming.
* The concept of the "positionless marketer."
* AI’s role in identifying and mitigating problem gambling behaviors.
* Balancing responsible gambling with player value maximization.
* Using AI to create highly personalized customer experiences.
* How Optimove’s predictive modeling helps marketers understand their customers.
* Combining AI capabilities with human creativity.
* Why some applications of AI, like content generation, still suck.
* Predictions for the next wave of AI innovation in iGaming.
Choice quotes:
* Motti Colman: “It seems like every business is telling their customers: We are AI, or We have AI. But quite a lot of that is BS.”
* Motti Colman: “At Optimove, we were doing AI before it was cool. And I always talk with our sales team about not throwing around fancy buzzwords, but to talk about how we utilize AI.”
* Fintan Costello: “One-to-one marketing and personalization makes for a great presentation to the exec team. But for the boots on the ground, delivering it is a nightmare. You can't do it without automation.”
* Jon Bruford: “What companies tell us is personalization is often them just trying to sell us more of the same stuff, which is the opposite of personalization.”
Thanks to Motti Colman for being on the show!
Learn more about Motti at https://www.linkedin.com/in/motticolman
The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.
Website: https://www.thegamblingfiles.com/
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