EE442 - Mentor Moment with Keith Barry: Why Going Against the Algorithm Works

When everyone else is chasing trends, mentalist and hypnotist Keith Barry goes the opposite direction. In this Mentor Moment, Keith reveals how leaning into long-form content—when everyone else was focused on short-form Reels—helped him go viral and land major event bookings. He also shares how he uses platforms like LinkedIn in unconventional ways to connect with decision-makers and why valuing yourself, your energy, and your unique approach is key to standing out. 🎧 This bite-sized insight is taken from Episode 397 of The Entrepreneur Experiment Podcast, where Keith shares his full journey and business lessons. If you want to hear more from Keith, listen back to the full episode now. ———— Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo (https://www.youtube.com/redirect?even...)

In this episode of The Entrepreneur Experiment, Gary sits down with Alan Andrews, the unapologetically honest founder behind Old Barracks Roastery and Guji Coffee Bar. Known for his bold social content and Ireland’s most controversial coffee shop (no kids allowed, dogs welcome, €15 cups of coffee), Alan lifts the lid on the real cost of starting and scaling a successful hospitality business. He breaks down the myths that plague the coffee industry — from delusional €10K startup budgets to the glorification of hustle culture — and explains why €100K is the minimum buy-in for building a sustainable, profitable coffee business. Alan also shares the deeply personal reasons behind his adults-only policy, how he prioritises family without sacrificing growth, and why honesty (not trends) should drive your brand strategy. This episode is a masterclass in branding, business modelling, and living by your values — one cup at a time. Show Notes: In this episode, we cover: ☕ The Real Costs of Starting a Coffee Shop Why €10K won’t cut it, and what you actually need to spend How Alan built a coffee bar in Limerick for €100K — and what that buys you The weekly turnover benchmark every shop needs to survive: €10K 📈 Sustainability in Hospitality Are you building a job or a business? The industry’s problem with low-barrier entry and poor planning Why coffee deserves the same pricing architecture as wine or steak 🔥 Polarising Branding & Standing Out The €15 coffee that sparked national debate Adults-only cafes: creating intentional spaces for deep connection Why Alan doesn't care if everyone likes him — and how it’s his superpower 🎯 Transparent Social Media Marketing Alan’s viral TikToks on coffee costs and customer misconceptions How to win on social in 2025: go real, go niche, get honest "The customer isn’t always right — sometimes they’re just not your customer." 👨‍👧 Entrepreneurship & Fatherhood The hidden reason Alan created a kid-free cafe How divorce and co-parenting shaped his time philosophy The ultimate goal: build a business that doesn’t cost you your family 💬 “You didn’t even buy yourself a job — you bought yourself a trap. You’re working 14 hours a day, making no money, and calling it entrepreneurship.” Links & Resources: Visit Old Barracks Roastery (Birdhill): https://oldbarracks.ie/ Follow Alan on TikTok: @oldbarracksroastery Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

In this Mentor Moment, Gary Fox speaks with Sahil Bloom — investor, writer, and creator — about how his definition of success has transformed. Once focused purely on financial outcomes, Sahil now measures success through time, people, purpose, and health, seeing money as a natural byproduct rather than the goal. He also shares a refreshing take on imposter syndrome, reframing it as a sign of growth and a tax on personal progress, and explains why asking “Why not me?” is the mindset shift every founder needs when stepping into bigger rooms. This is a short but powerful conversation packed with perspective shifts to help you redefine success on your own terms. To listen to the full episode, go to episode number 401. ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners: Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

In this episode of The Entrepreneur Experiment, Gary Fox sits down with one of Ireland’s most recognisable business voices, Bobby Kerr — founder of Perk, former CEO and Chairman of Insomnia, investor, broadcaster, and champion of Irish enterprise. Bobby shares his remarkable journey from starting his first business at 39 — remortgaging his house with a newborn at home — to building Insomnia into over 800 locations across Ireland through smart partnerships, relentless drive, and a willingness to bet on himself. He reveals the lessons learned from navigating the arrival of Starbucks, the power of merging with competitors to scale, and why focusing on multiple revenue streams saved the business more than once. Bobby also opens up about selling in 2018 after a cancer diagnosis, the freedom he’s designed for himself since, and the businesses exciting him today, from Bread 41 to Irish tourism. Whether you’re an early-stage founder or a seasoned entrepreneur, Bobby’s story is a masterclass in vision, resilience, and knowing when to play the long game. Show Notes In this episode, we cover: ☕ How Bobby spotted Ireland’s coffee culture shift before it happened 🏪 The first Perk café on Grafton Street — and why a turnover-based rent deal was a game-changer 📉 Surviving Starbucks opening next door (and why it helped sales) 🤝 The three-way merger that became Insomnia — and why owning 30% of something bigger was better than 100% of his own 📈 Growing from 5 cafés to 200+ shops and 600 convenience store locations 💡 Creating three revenue streams: high street, concessions, and convenience retail 🛑 The importance of multiple revenue streams to de-risk a business ⚡ Why Bobby sold in 2018 after recovering from cancer 🍞 Why Bread 41 is his “most exciting” current project 🌍 Opportunities in Irish tourism and the bakery market 🎯 What he looks for when backing founders (and why it’s “the jockey, not the horse”) 📚 Bobby’s top book recommendations, daily habits, and best investment advice Links & Resources Bread 41 – Award-winning Irish bakery: https://bread41.ie/ Endurance: Shackleton’s Incredible Voyage by Alfred Lansing The Spider Covenant by Brian Klein ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Áine Kerr, the award-winning journalist, serial entrepreneur behind startups including Storyful (acquired by News Corp), and Kinzen (acquired by Spotify). From teaching in Dublin classrooms to building Storyful alongside Mark Little, leading global journalism partnerships at Facebook, and launching her second successful startup, Áine shares the lessons she’s learned from a “squiggly career” defined by reinvention, resilience, and purpose. Áine reveals the realities of startup life, why suffering and recommitment are part of the journey, and how she built extraordinary teams that continue to shape the future of technology and media. Whether you're a first-time founder or a seasoned entrepreneur, this episode is a masterclass in perseverance, finding your “why,” and creating impact-driven businesses. Show Notes In this episode, we cover: 🔥 How Áine transitioned from teacher to journalist to tech entrepreneur 🚀 The early days of Storyful and the lessons from its sale to News Corp 💡 Why she started Kinzen and how it was acquired by Spotify 📈 The importance of radical transparency, resilience, and “recommitting to the suffering” of startup life 🤝 How to build high-performing teams that outgrow even the founder 🌍 Ireland’s entrepreneurial tipping point and why local ecosystems matter 🧠 The power of asking the right questions and leading without ego 🎯 Why duality (fear and courage) is key to any founder’s journey 💬 “If you have radical clarity on your why, people will back you; even if you have to do half a dozen resets and pivots.” – Áine Kerr Links & Resources Áine Kerr on LinkedIn Kinzen Rethink Ireland Gaisce – The President’s Award The Shona Project Dogpatch Labs AwakenHub ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Fran Quilty, co-founder and CEO of Conjura, the analytics platform powering the world’s fastest-growing e-commerce brands. From spinning out Wayflyer to building one of Ireland’s most exciting SaaS companies, Fran shares the unfiltered reality of transitioning from a services business to a scalable product, raising venture capital, and staying ahead in a rapidly evolving e-commerce landscape. Fran breaks down how AI is fundamentally changing the way brands operate, why marketplaces like Amazon, TikTok, and Walmart are driving revenue shifts, and the lessons he learned building two companies simultaneously. If you want to understand where e-commerce is headed, and how data and automation will define the next decade - this is an episode you can’t miss. In this episode, we cover: 📈 How Fran and his co-founder spun Conjura out of consulting and discovered the e-commerce goldmine 🚀 The split that created Wayflyer—and how it became one of Ireland’s biggest startup success stories 🔄 Lessons from moving from services to SaaS: why focus beats feature creep 🛒 E-commerce in 2025: the rise of marketplaces, social selling, and channel fragmentation 🤖 The AI revolution in analytics—why agent-based AI will change how brands operate 💡 The 80/20 rule for e-commerce: why 20% of your products drive 90% of your profit 🇪🇺 Why Europe is the fastest-growing e-commerce market right now ⚡ Fran’s advice for founders building in fast-moving industries 💬 “AI won’t just give you insights—it will execute for you. That’s the future.” – Fran Quilty Links & Resources: Follow Fran Quilty on LinkedIn Conjura: https://www.conjura.com ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1  --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

Barry Napier didn’t follow the typical founder path. In this bite-sized Mentor Moment, he shares how trading phones around the world laid the foundation for building Cubic Telecom - the company he’d go on to sell 51% of for €473 million. From street smarts to striking deals with Tesla, it’s a story of grit, vision, and relentless execution. To listen to the full episode with Barry, go to episode 355. —- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners: Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo .

In this episode of The Entrepreneur Experiment, Gary sits down with Kevin O’Loughlin, founder and CEO of Nostra, one of Ireland’s leading IT services and cybersecurity companies. From being €1 million in debt and living on pasta, to building a company helping 1,000+ businesses across Europe, Kevin shares the deeply personal story behind his mission to impact a million lives. This is not your typical tech founder story. Kevin reveals: - How a recession forced him into radical self-reflection. - Why personal discipline became the foundation of his professional comeback. - The systems, vision boards, and daily habits that guide him. - How he's using AI to empower teams and scale his company—without compromising values. If you're an entrepreneur grappling with uncertainty or looking for clarity on how to scale with purpose, this episode is a must-listen. Show Notes: In this episode, we cover: 🧨 How Kevin built Nostra out of a financial crisis and €1M in debt 🧭 Why his vision to “help a million people” fuels every decision 💻 The truth about modern cyberattacks - and why most companies aren’t prepared 🧠 Why daily meditation and visualisation are key to his success 📊 The practical ways Nostra uses AI to drive efficiency, reduce costs, and make better decisions 📈 Why consistent, boring growth beats big risky bets - and how he plans to build Ireland’s largest company 🔐 The single piece of IT advice he gives every business owner ⚡ The two internal mantras that guide company decisions: “What’s the right thing?” and “Would you sell it to your family?” Resources & Mentions: Nostra – Kevin’s company providing managed IT and cybersecurity services: https://nostra.ie/ Whoop – the health tracking device Kevin and Gary both swear by Simon Sinek’s “Start With Why” – the framework that shaped Kevin’s personal mission [ChatGPT / Copilot] – Kevin uses AI daily to summarise emails, research problems, and automate planning Enterprise Ireland – early supporter in Nostra’s hiring and UK expansion Datto – the company Kevin recommends for off-site immutable data backups —-- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

In this weekend's Mentor Moment, Conor Sheridan, founder of Nory, shares the mindset shift that helped him go from startup operator to scaling a global restaurant tech company. From embracing boldness in a culture that often discourages it, to mastering the underrated power of “the next logical step,” Conor breaks down the thinking that led to raising $26 million and building a 10-year roadmap. This is a must-listen for any founder struggling with imposter syndrome, over-planning, or self-promotion. It’s also a reminder that telling your story with conviction isn’t arrogance - it’s your biggest marketing opportunity. Want more? Listen to the full episode [Ep. 389]. —- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo

In this episode of The Entrepreneur Experiment, Gary Fox is joined by Ross and David, the powerhouse duo behind Outmin, a game-changing AI bookkeeping platform. What starts as a conversation about longevity, biohacking, and raw vegetable breakfasts quickly evolves into a masterclass in building a deep-tech startup from scratch. From rejecting vanity metrics and confronting brutal truths in fundraising, to rebuilding the accounting infrastructure and quietly revolutionising an unsexy space, Ross and David reveal how Outmin went from an idea to a VC-backed company with 350+ customers across Ireland and the UK. With €4 million in fresh funding and a bold roadmap for the future, they’re not just talking about AI - they’re redefining what it actually takes to automate one of the most painful parts of running a business. This is a must-listen for founders, operators, and anyone curious about what building a truly differentiated startup looks like in the age of AI. Show Notes In this episode, we cover: 🧠 Ross’s “Cheat Death” document: longevity, raw vegetables & bioavailable supplements 💥 Why Outmin rebuilt the general ledger from scratch 🧮 Automating the “toothbrush task” of bookkeeping 🔍 How their dataset became their competitive advantage 📊 Why the AI wave is really a “plumbing” revolution 📈 Fundraising lessons from €0 to €4M 🧪 The importance of testing over storytelling in early-stage startups 💡 How they used public data to book 100+ customer discovery calls 📉 Why tech startups are harder to automate than hospitality 👥 The underrated power of building for 100 people who love you 💬 “If I could inject how I feel every day into someone else—they’d never go back.” – Ross Links & Resources Outmin: https://outmin.io Enterprise Ireland HPSU Program: https://www.enterprise-ireland.com/en/innovative-hpsu-fund The Data Collective VC analysis: https://dcvc.com Singularity University: https://su.org —-- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo