How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629

Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming.  Follow Val on TwitterReach out to SelomConnect with Selom on LinkedIn Follow Selom on TwitterFollow Selom on InstagramTry Privy for FREECheck out the Triple Whale Network

Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level.Follow Val on TwitterFollow Jess on LinkedInSign up for Jess' Newsletter Try Privy for FREECheck out the Triple Whale Network

Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win.Follow Val on TwitterFollow Brian on TwitterFollow Brian on LinkedInCheck out WondermentTry Privy for FREECheck out the Triple Whale Network

As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board. Follow Val on TwitterFollow KC on TwitterSign up for KC's weekly newsletterLearn more about SubSummitTry Privy for FREECheck out the Triple Whale Network

Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more. Follow Val on TwitterFollow Chris on InstagramLearn more about SubSummitTry Privy for FREECheck out the Triple Whale Network

Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays. Follow Val on TwitterFollow Aaron on TwitterCheck out the full Recart panelTry Privy for FREECheck out the Triple Whale Network

It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high.Follow Val on TwitterCheck out this thread with BFCM horror storiesTry Privy for FREECheck out the Triple Whale Network

If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more.Follow Val on TwitterFollow Monica on TwitterTry Privy for FREECheck out the Triple Whale Network

If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to up your packaging game in time for BFCM.  Follow Val on TwitterFollow Dave on TwitterPopsmith packaging photoTry Privy for FREECheck out the Triple Whale Network

Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday. Follow Val on TwitterFollow Drew on LinkedInTry Privy for FREECheck out the Triple Whale Network