Where Beauty Trends Are Really Going, with Jonathan Reynolds

A roundtable discussion follow up on the CHOICE SPF testing scandal - a response to some bad takes I've seen circulating on social media about how the brands involved aren't responsible, and that the responsibility lies entirely with the testing lab that was committing fraud. Unfortunate and unpopular truth: that's not how that works. This discussion featured Dr Rania Ibrahim PhD, coming at it from the clinical testing expert POV, and Avril Love, from the legal and regulatory POV. If you are a brand, this episode is probably an important one for you to tune into to understand what your responsibilities are, and how you can carry them out. For consumers, the takeaways of this convo would be super helpful in learning how to find trustworthy brands. This episode was almost entirely led by audience questions - thank you to everyone who submitted thoughtful prompts and comments! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell  

This week's episode features Jonathan Reynolds, Director of Scientific Development at Charlotte Tilbury Beauty, on product development to meet future beauty trends. We get into what actually goes into forecasting claims, where claims and ingredient trends are headed as consumer expectations and regulations shift, and which trends have real staying power versus those that won't survive the development pipeline. Plus: the constraints and realities that shape beauty innovation behind the scenes. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

How does bad science get published, and why does it matter? This week's conversation with Dr. James Heathers PhD dives into the cracks in our scientific publishing system, the rise of research fraud, and the ripple effects of flawed evidence. If you've ever wondered how misinformation travels through "peer-reviewed" channels, this episode offers a candid look behind the scenes. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

In this episode, we're continuing our "need-to-know" series for indie beauty founders with a deep dive into one of the most crucial parts of building a beauty brand: manufacturing. Featuring Richie Rubin from the contract manufacturer Garcoa for a "Contract Manufacturing 101", unpacking how brands and manufacturers work together, what the current landscape looks like of CMs, red flags to watch out for, and how broader challenges like tariffs and labor shortages are impacting beauty production.  Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

Quality control might not be the flashiest topic in beauty, but it is one of the most important. In this episode, I'm joined by industry expert Geoff Waby for a deep dive into what really goes on behind the scenes to make sure products are safe, stable, and consistent. We unpack what happens when things go wrong, where brand responsibility begins and ends, the unique challenges of refillable products, how consumer use plays into the equation and more! If you've ever wondered what "quality" actually means in beauty, or taken it for granted, this episode will change that. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

A rapid fire cosmetics regulatory 101 with Meredith Petillo, VP of Technical Regulatory Affairs at Independent Beauty Association. We covered as much as we could - if you're have a indie brand, this episode will be super helpful to you. It will also be helpful for anyone else wanting to get a good lay of the land.  Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell  

In this episode, we dive deep into the complex and often misunderstood world of endocrine disruption with toxicologist, pharmacologist and endocrine disruption researcher, Chris Borgert PhD. We unpack how the science has evolved, what we actually know about real-world risks, and how public fear has outpaced scientific consensus. From moral panics around masculinity and fertility to the rise of science sensationalism and skewed research incentives, this conversation explores how a nuanced scientific topic became a cultural flashpoint.

By now you have probably heard about the sunscreen testing scandal. Earlier this year in June, CHOICE tested a bunch of sunscreen products in the Australian market, and many came back well under their marketed SPF. The one that really caught everyone's attention was from Ultraviolet, with a claimed SPF of 50+, results came back at 4. What came next was some of the most bizarre behaviour I think I've ever observed in the beauty industry. First with some of the brand responses, then to the dynamics on social media. Things evolved quickly, where now the TGA has stepped in, a bunch of sunscreens have been recalled, and it looks like there may have been some testing fraud. To help us understand this mess, I brought together an expert roundtable with the people I thought were best positioned to do the topic justice - in conversation with Brian Ecclefield, industry testing expert who also has firsthand experience with PCR, the lab behind the scandal. Dr. Michelle Wong from Labmuffin Beauty Science, science content creator who's pretty much the sunscreen science queen of the interwebs in my books. And finally, Hannah English, sunscreen and science content creator, also coming with the brand founder POV. Michelle and Hannah collectively did some of the best scicomm on this story on social media as it all unfolded, they were my steadfast voices of reason. If you work in beauty, this conversation probably should be a must listen! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

There are so many new trendy ingredients - from exosomes to PDMR, peptides to tranexamic acid… But do they actually work? In my first episode of the season, I thought it would be fun to kick things off with an ingredient trends vs science conversation, featuring PhD candidate and cosmetic scientist, Lanesa Mahon. What works, what's over hyped, and what even is "science based"? We explored all that and more! Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

Beauty has a misinformation problem. In my latest podcast, we take a look at the issue from a behavioural science POV with behavioural neuroscientist and consumer researcher, Michelle Niedziela, PhD. How is misinformation influencing consumer AND brand behaviour, why has misinfomation snowballing been such an issue, how is misinformation impacting beauty innovation and business bottom lines, and more.   Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell