The Drum: Anatomy of an Ad podcast

Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

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This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.

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