Turning AI Experiments Into Agency Impact: Transforming Curiosity Into Measurable Results

Experimenting with AI is exciting—but how do you make the leap from tinkering to transforming agency operations at scale? In this conversation, Galen Low brings together Melissa Morris (Agency Authority), Kelly Vega (VML), and Harv Nagra (Scoro) to talk about how agencies can carve out space for experimentation, align AI use to business goals, and actually implement the good ideas that emerge.The panel shares stories of saving hours on PM tasks, setting up accountability frameworks, and creating safe spaces for knowledge-sharing. They also surface the tough stuff—fear of job replacement, cultural resistance, governance challenges—and how to navigate it with clarity and empathy.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Melissa, Kelly, Harv on LinkedInCheck out Agency Authority, VML, Scoro and The Handbook: Agency Ops podcast

When is the right time to hire an AI leader, and what do they actually do once they’re in the door? In this episode, Galen Low sits down with Tim Fisher, VP of AI at Black & White Zebra, to unpack the real-world impact of AI leadership roles. Together they explore the tension between hype and practicality, the mix of skills needed to bridge tech, business, and people, and why AI leadership is less about flashy experiments and more about building trust, change readiness, and operational maturity.Tim shares candid insights from his own path into the role, offering a grounded look at how organizations can approach AI without losing sight of their business goals—or their people. If you’ve ever wondered whether a VP of AI is a made-up job, or how AI leadership can actually smooth project delivery, this conversation is for you.

AI is not eating all the jobs—but the story is more nuanced than the headlines suggest. In this episode, Galen Low sits down with Jim Iyoob (President of ETS Labs, CCO at Etech Global Services) and Manu Dwievedi (AVP at ETS Labs) to cut through the noise around large-scale AI transformation in customer experience. Together, they unpack what’s really happening in call centers worldwide, why AI is more about augmentation than replacement, and how organizations can implement AI without breaking the customer or employee experience.From pragmatic strategies to leadership-level insights, this conversation tackles the real challenges of AI change management: how to start small, get quick wins, and bring people along for the journey. Whether you’re leading a CX transformation or navigating an AI project in any industry, you’ll leave with concrete strategies to make AI work for your team instead of against them.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Jim and Manu on LinkedInCheck out ETS Labs and Etech Global Services

How do you know if you’re tracking the right project metrics—or if you’ve been chasing the wrong numbers all along? In this episode, Galen sits down with Lior Gerson, Co-founder & CEO of TargetBoard.ai, to unpack how AI is reshaping KPI management and why aligning metrics with business strategy is the real game-changer.Together, they explore how project leaders can move beyond legacy metrics like velocity and utilization to focus on measures that truly drive impact. From tackling cultural mismatches around KPIs, to building real-time forecasting models, to leveraging AI for smarter, faster reporting—this is a conversation about cutting through the noise and making metrics meaningful.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Lior on LinkedInCheck out TargetBoard.aiWhen the Old, and the New Metrics Fail – Jim Highsmith

In this episode, Galen Low sits down with Brian Kessman of Lodestar Agency Consulting to tackle a big question: is AI finally the deathblow to billable hours? Brian argues yes—and not because AI “broke” the model, but because it’s exposed just how misaligned hourly billing has always been with the real value agencies deliver. Instead of rewarding efficiency and innovation, time-based pricing incentivizes dragging things out and commoditizes expertise. The real shift, Brian says, isn’t just about swapping billing methods—it’s about fundamentally rethinking what you sell, how you position it, and how you prove its impact.They dig into the Agency Value Model—a framework for moving from selling time to selling outcomes. Brian explains how to define your best-fit clients, identify their high-value problems, and design structured solutions that command higher prices while delivering measurable impact. Along the way, they unpack how to navigate the “race to the bottom” fueled by AI, nearshoring, and automation; why confidence in your positioning can help you turn away misaligned clients; and how to operationalize repeatable, scalable value delivery without falling back into chaos.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Brian on LinkedInCheck out Lodestar Agency ConsultingValue Model AssessmentAgencies building business models around AI offerings:Go Supergood — an AI-native creative agencySilverside.ai — an AI innovation labSkeptic™ by Known — uses machine learning and artificial intelligence to deploy rapid scientific experimentation and persistent optimizationJellyfish — social media AI agentsMagnolia by Newfangled — is an AI-powered strategic plannerContent Symphony

AI is transforming the creative workflow—but not in the ways we first expected. In this conversation with Galen Low, creative and PM leaders Sara Fisher, Sara Doubleday, and Greg Storey talk through the practical and philosophical implications of AI’s growing role in creative work. This isn’t about flashy tools or end-to-end automation. It’s about realigning how teams work, communicate value, and preserve the human essence in their process.From misinformed client expectations to the strategic reframing of creative outputs, the panel explores how project leaders and creatives can use AI to amplify their strengths rather than replace them. Spoiler: there’s still no shortcut for trust, authenticity, or thoughtful strategy.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Sara Fisher, Sara Doubleday, and Greg Storey on LinkedInCheck out Vye and Seer InteractiveCheck out Greg’s book – “Creative Intelligence: Don’t Ask AI, Think With AI”

Navigating a career in project management today means wrestling with more than just Gantt charts and stakeholder standups—it means making high-stakes decisions about your salary, your specialization, and what brings you meaning at work. In this panel episode, Kelsey Alpaio brings together PM thought leaders Ben Chan, Mackenzie Dysart, and Elizabeth Harrin for a candid conversation on how to design your PM career with both pay and purpose in mind.Together, they unpack fresh data from DPM’s 2025 Salary Guide and tackle some of the most pressing questions PMs are facing right now: Should you specialize or stay a generalist? When do certifications actually help? Is it ever too late to take control of your career? And how do you make confident moves when AI and automation are reshaping the role in real time? This is a jam-packed episode full of tactical tools, honest reflections, and grounded advice for anyone looking to take the reins of their project career.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Ben, Mackenzie, and Elizabeth on LinkedInCheck out Thoughtworks and Rebel’s Guide to Project ManagementOrganized Chaos Café – Ben’s podcastManaging Multiple Projects – Elizabeth’s book

The agency world is undergoing major shifts, with evolving business models, leaner teams, and new demands on project leaders. While disruption can feel overwhelming, it also presents opportunities for growth—if you know how to adapt. As roles blur and responsibilities pile up, resilience and flexibility have never been more essential.Joining us is Harv Nagra, Head of Brand Communications at Scoro and host of The Handbook: Agency Ops podcast, to break down how operating models are changing and what project managers can do to stay ahead. From navigating uncertainty to leading with a growth mindset, this episode offers actionable insights for anyone facing rapid change in agency life.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Harv on LinkedInCheck out Scoro and  The Handbook: Agency Ops podcastRange: Why Generalists Triumph in a Specialized World

We’re joined live by Crystal Richards, PMP trainer and founder of MindsparQ, to dive into everything you need to know about passing the challenging Project Management Professional (PMP) exam. With its high failure rate and tough reputation, the PMP remains a highly respected certification that can open significant career doors—but balancing exam prep with work and life can be daunting.Crystal shares practical strategies to help candidates navigate the exam process with clarity and confidence, drawing on her experience training project managers and her new book, PMP Exam Prep For Dummies. Whether you’re just starting your PMP journey or feeling overwhelmed, this conversation offers valuable tips to help you succeed.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Crystal on LinkedInCheck out MindsparQ

Fractional remote job opportunities are growing, offering professionals the chance to break free from the traditional rat race and take on multiple roles, be their own boss, and avoid the transactional nature of full-time work. But how do you get started in this new world of fractional work, and what if it doesn’t work out?Michael Gold, a fractional project management expert and founder of The Fractional Hub, discusses the growing trend of fractional project management roles. He shares insights on how this model could become just as common as, or even replace, traditional full-time positions in the future, helping you make an informed decision about whether this path is right for you.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Michael on LinkedInCheck out The Fractional Hub