The Buyer's Journey podcast

TBJ 97 - The Buyer's Journey: Where And How To Spend Your Digital Marketing Budget

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If you've listened to our last two episodes, you know the importance of the lifetime value ratio and what your marketing budget should be*. But how and where do you spend that budget? On The Buyer's Journey, of course!** We breakdown the five steps of The Buyer's Journey and discuss some key strategy points for each step. *If you haven't listened to those episodes, go check them out! ** The Buyer's Journey as a strategy, not our podcast (though we'll gladly accept the money).

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