Content That Sells (And How To Avoid Being Friend-Zoned)

Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I’ll share how one of my clients created a powerful $11,000 signature aesthetic package. It’s time to stop looking outward and start building a practice that stands out!   HIGHLIGHTS How one of my clients designed a successful $11,000 aesthetic package. The dangers of falling into the trap of external comparison. How self-trust leads to innovation and a more authentic business. The connection between external comparison and imposter syndrome. One thing you need to stand out in a crowded market. Tips to foster stillness and self-integrity to create original ideas. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market. HIGHLIGHTS One thing your team should avoid with last-minute offers. How a signature menu leads to more consistent and reliable patient results. Strategy to eliminate decision fatigue for your patients and make choices easier. Ways to attract premium, high-value patients who are willing to invest. Tips to create a menu that sets your practice apart from competitors. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage. HIGHLIGHTS Three key "power positioning" frameworks. The audit you need to do asap to ensure to solve your patient’s problems. How focusing on a niche actually increases sales. What you need to create unique offers that differ from your competitors. Ways to maximize the potential of the final quarter of the year. RESOURCES + LINKS Get “Signature Menus That Sell” at an exclusive pre-sale price HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think. HIGHLIGHTS Get the latest updates for the upcoming most epic period for businesses. Questions that will reshape your thinking and approach to business. Ways that will help you make choices that align with your long-term objectives. This question reframes your challenges for growth. Tips to "show up differently" to create change in your life and business.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire.    HIGHLIGHTS Strategies to create a content ecosystem that drives real demand. Tips on "backend engineering" content to your signature offerings. Ways to shift from "macro" to "micro" content. One THING you need to showcase from your competitors. Challenges you may face when shifting your content strategy. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values. HIGHLIGHTS Why working 60-80 hours per week is not a sustainable long-term strategy. The benefits of envisioning your ideal work week and role 3-5 years from now. Tips for creating an exit strategy from being an operator in your business. The benefits of transitioning to a leadership role. Ways to increase impact and attract top talent. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!   HIGHLIGHTS The bittersweet feelings towards back-to-school season. Mastering the 3 types of markets can help you position your practice effectively. One THING you have to avoid to focus on your target market. Tips on shifting focus from mainstream to premium focus. The mindset that appeals to the premium market. Questions that can help you clarify your target audience and strategy.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice on building your self-trust. HIGHLIGHTS How to navigate feeling isolated from peers who may not share the same drive. The differentiator between entrepreneurs who thrive and those who stall. Common signs that you have a low self-trust (and how to build self-trust!) The most important factor in your decision-making for attaining desired outcomes. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more! HIGHLIGHTS Strategies to transition from a skilled provider to an expert. Signs you’re not operating as an expert. Ways to build authority and visibility online. Why you should mute competitors and avoid analyzing their strategies. How to make your own signature program that sells. RESOURCES + LINKS Get the Day 1 kick start of Signature Programs That Sell HERE (Only $25) Double your revenue with your current customer base with Signature Programs That Sell HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that will help you create unique premium offerings. Don't miss out on this opportunity to elevate your programs and outgrow your ideal high-value patient base. HIGHLIGHTS The difference between skilled providers vs true experts. The framework to become a true expert in your business. Strategies to convert your existing clients to premium offerings. Ways to attract premium clients like a lighthouse. The LIVE PROGRAM that will help you create your signature program that sells. RESOURCES + LINKS Want to create signature programs that sell? DM me "WELLNESS" on Instagram @heatherterveen to gain access!   Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com