
Nubank's Ethan Eismann: 'You have to love your customers fanatically for them to love you fanatically'
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Nubank spent thirteen years building one of the most loved financial brands in Latin America, growing past 140 million customers across Brazil, Mexico, and Colombia. This month, that brand entered the US for the first time, launching Nu Global alongside a dedicated US product built around a Nu Account and a no-annual-fee credit card.
Ethan Eismann is the executive tasked with making that experience work. As Nubank's first Chief Design Officer, reporting directly to founder and CEO David Vélez, Eismann oversees design strategy across the company's entire product ecosystem. He joined Nubank in mid-2025 after two decades leading design at Google, Adobe, Uber, Airbnb, and Slack.
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