Elevator Talk: Sohha Savory, Coro Foods, La Pêche, SaladSprinkles, Cedar F&B

The hosts dissect Spindrift’s decision to discontinue its Spiked line and spotlight rising CPG stars Mooski and Painterland Sisters, each of which recently announced major funding rounds. They also preview upcoming Taste Radio meetups in the U.S. and U.K., before taking bites and sips of oat bars, cookies and a Patrick Mahomes-backed coffee brand. Show notes: 0:15: Shu-Cation. Spin-Cycle. Moo-Money. Meet-Up. Fruit-y Tea. – Ray is still MIA, but Mike is here to handle his responsibilities. The hosts discuss the discontinuation of Spindrift Spiked and speculate on the reasons behind the move. They also highlight seven-figure funding rounds secured by Mooski and Painterland Sisters and commend both brands for their quality, strong branding and founder-led focus. The discussion moves to upcoming Taste Radio events planned in San Diego (Sept. 16), San Francisco (Sept. 18) and London (Oct. 2), before the hosts sample products from Throne Sport Coffee, Al’s Real Goods, KACE fruit tea and a new “calm” variety of Crunchy Hydration. Brands in this episode: Spindrift, High Noon, Mooski, Painterland Sisters, Chutni Punch, Oat Haus, Throne Sport Coffee, Paqui, Mountain Dew, Al’s Real Goods, KACE, Crunchy Hydration

Aishwarya Iyer built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion. In this episode, Aishwarya, the founder and CEO of admired pantry staples company Brightland, shares how discovering a major gap in the olive oil industry sparked the creation of her mission-driven, design-forward brand. She dives into her philosophy of disciplined growth, reveals why she turned down Whole Foods twice, and explains why building a lasting business starts with knowing your customer better than anyone else. Show notes: 0:25: Interview: Aishwarya Iyer, Founder & CEO, Brightland – Aishwarya draws parallels between her personal journey as a new mother and entrepreneur, and emphasizes the importance of belief and mindfulness in the growth of and success of Brightland. She talks about how Brightland was born out of a conviction that consumers deserved better olive oil, the company’s focus on sourcing California-produced, high-quality oils and how she educated herself about the category and entrepreneurship. Aishwarya is candid about her early doubts, logistical missteps, and the pressure of launching Brightland, how she landed a small but impactful New York Times mention and her decision to turn down Whole Foods (twice).  The conversation also delves into Brightland’s brand strategy, where the beautiful, elevated packaging acts as a “Trojan Horse” to invite education and trial. She also talks about why Brightland launched a more accessible everyday line, inspired by brands like Ralph Lauren that successfully straddle luxury and mainstream markets. Aishwarya discusses how PR, storytelling, and thoughtful retail strategy have shaped Brightland’s growth, and stresses the importance of product integrity over just aesthetics. She closes with advice on avoiding comparison and noise, encouraging entrepreneurs to periodically unplug from social media to reconnect with their vision and the reasons that they launched their companies.  Brands in this episode: Brightland, Aura Bora, Tip Top Cocktails

While alcohol consumption is cooling, the battle between clean-label ingredients and high-protein performance foods is heating up. The hosts examine what’s driving these massive shifts in consumer behavior, and how brands like David, Crisp Power and Athletic Brewing are responding. Show notes: 0:15: Not Jail, Maybe. Chicago Dollars. Less Sauce, More Protein. Live In L.A. Hot Coffee. – Ray and Mike are “off the grid” this episode, but luckily, NOSH managing editor and CPG Week podcast host Monica Watrous steps in to join the conversation. The hosts kick things off by recapping the recent Taste Radio meetup in Chicago, which attracted over 100 attendees and showcased strong participation from investors. They also preview upcoming Taste Radio events scheduled for San Diego (September 16), San Francisco (September 18), and London (October 2). Next, they dive into insights from a new Gallup survey revealing that only 54% of Americans currently consume alcohol. The discussion centers on whether this decline signals a crisis for beverage alcohol companies or reflects a broader diversification trend driven by Gen Z’s evolving habits, including increased adoption of cannabis products and functional beverages. Monica highlights two seemingly contradictory trends shaping food innovation today: MAHA, which emphasizes clean labels and natural ingredients, and the growing influence of GLP-1-informed eating, which promotes low-calorie, high-protein options. Looking ahead, the team offers a sneak peek at BevNET’s three December conferences in Los Angeles: NOSH Live (December 4–5), BevNET Live (December 7–9), and Brewbound Live (December 10–11). Finally, Jacqui introduces a product from Fire Dept. Coffee, a veteran- and firefighter-founded brand now offering instant espresso stick packs, while Monica spotlights Crisp Power, a high-protein pretzel brand making waves in the snack category. Brands in this episode: Chomps, Athletic Brewing, David, RXBar, Fly By Jing, Jeni’s Ice Cream, Carbon Foods, Fire Dept. Coffee, Crisp Power  

The latest episode of Taste Radio’s Elevator Talk spotlights innovative leaders from Whole Moon, Solstice, Raya Fruit Water, Hawaiian Soda Co. and Elixir Shots In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week’s special co-host is Allison Ball, the founder & CEO of Food Biz Wiz. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it’s a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

How do you turn seawater into a cult food brand? Ben Jacobsen did just that – and changed the way America thinks about salt. In this episode, we sit down with Ben, the founder of Jacobsen Salt Co., whose journey began with a single, revelatory bite of tinned fish topped with a few flakes of sea salt. That moment sparked a passion that led him to the windswept Oregon coast, where he began hand-harvesting salt, and ultimately to building one of the most iconic artisanal food brands in the country. Ben shares how he bootstrapped the business from scratch, earned the trust of renowned chefs, and turned Jacobsen Salt into a symbol of quality, craft and flavor. He speaks candidly about the entrepreneurial rollercoaster – the risks, the resilience, the moments of doubt – and the deep creative drive that continues to fuel his work. Show notes: 0:25: Interview: Ben Jacobsen, Founder, Jacobsen Salt Co. – The conversation begins with Ben’s recent culinary experiences in NYC and his growing appreciation for restaurants since starting his company. Ben traces the origins of Jacobsen Salt Co. to his time living in Copenhagen and Oslo and how he was inspired by the profound difference high-quality salt made in simple meals. The conversation delves into the technical and entrepreneurial challenges of creating a salt company from scratch and the humble beginnings of Jacobsen Salt, which involved transporting seawater in wine totes and experimenting in a commercial kitchen. He touches on how Jacobsen Salt gained early traction through word of mouth, support from chefs, and compelling design – all of which contributed to expansion in specialty shops and boutiques across all 50 states. Ben also explains why he sees a long runway for growth, emphasizing the importance of scaling production and increasing accessibility while staying true to the brand’s mission.  Brands in this episode: Jacobsen Salt Co.

Monster just posted its first-ever $2 billion quarter, Celsius saw revenue jump 84% year-over-year and energy drink sales in C-stores are booming. What’s fueling this explosive growth, and where’s the white space for emerging brands? The hosts break it down. They also ponder beef tallow’s potential to power a fried food revival and highlight new mushroom lattes, clean-label cookies and sparkling teas. Show notes: 0:35: A Future Chicago. L.A. Is Near. We’re So Energized, But Why? Beefy Frites. Oats, Roots & Citrus. – The hosts share updates on recent and upcoming Taste Radio meetups in Chicago, San Diego, San Francisco and London, as well as highlighting BevNET’s December events: NOSH Live, BevNET Live, and Brewbound Live. They turn their attention to the thriving energy drink category and examine how the space is expanding to include niche audiences like women, gamers, and wellness consumers, noting trends like zero-sugar options, adaptogens, and alternative caffeine. Ray spotlights Jesse and Ben’s, a brand of French fries cooked in avocado oil and beef tallow, and the hosts discuss how the brand represents a broader movement away from seed oils and how packaging can educate consumers. Mike shares organic oatmeal cookies, Ray mixes up a protein latte, Jacqui shines a light on Hoplark’s latest products and John heralds a “Coffee Palmer.”  Brands in this episode:  Lake Hour, Gorgie, Alani Nu, Celsius, Monster, Red Bull, Ghost, C4, Throne Sport Coffee, Yerba Madre, Every State, Jesse & Ben’s, Laird, Hoplark, Besto, Skout Organic, Coffee Project NY, Naked Energy, Pablo’s Mate, Solstice 

What happens when a Marvel superhero and an indie filmmaker ditch the script and attempt to build the next great beverage brand? In this episode, actor Wyatt Russell – best known for his role as U.S. Agent in the Marvel film “Thunderbolts” – and producer Richard Peete pull back the curtain on their journey launching Lake Hour, a fast-growing canned cocktail brand that’s making waves far beyond the red carpet. What began as a lighthearted idea in a hot tub quickly evolved into a deep dive into flavor formulation, production logistics, and the steep learning curve of the beverage alcohol world. Wyatt and Richard share the unfiltered realities of entrepreneurship and how they’ve stayed focused on creating a premium product that resonates with today’s drinkers. Show notes: 0:25: Interview: Wyatt Russell & Richard Peete, Co-Founders, Lake Hour – Wyatt reveals he's currently in London filming an upcoming Marvel movie, while Richard is preparing for a short-term move to Vancouver. The co-founders reflect on how Lake Hour began as a side project and quickly evolved into a full-time venture, one that proved far more challenging than they initially expected. Despite their Hollywood backgrounds, Wyatt and Richard emphasize that Lake Hour is not a celebrity-driven brand. Instead, they are deeply involved in every aspect of the business, from product development to marketing. Wyatt, notably, chooses not to maintain a personal public Instagram account, but remains active behind the scenes, supporting the brand’s social media efforts. They attribute Lake Hour’s steady growth to strong execution, a commitment to quality, and a focus on unique flavor profiles like Rosemary Yuzu and Earl Grey Vodka Iced Tea. As the company looks ahead to a Series A raise, it’s preparing to scale intentionally and bring on a Chief Marketing Officer to support the next phase of growth. Brands in this episode: Lake Hour, Lake Hour, BuzzBallz, Betty Booze, Twisted Tea, High Noon, White Claw, BeatBox, Archer Roose, Bell’s Brewery, Surfside

Gen Z is reshaping the frozen food game… and they’re not settling for TV dinners. But while they’re hungry for health and convenience, there's a catch: the price tag. Can wellness-focused frozen meals stay accessible, or are they becoming a luxury in disguise? The hosts discuss, and also sample Korean-style hard seltzers, culturally-inspired craft sodas and a potentially game-changing brand of non-alcoholic spirits. Show notes: 0:35: Voice Nail. A Notable List. Investors Here. Bites & Chews. So Long, Stouffer’s. Trash Panda. NA Negronis. – The hosts chat about disliking the sound of their own voices before spotlighting the release of the 2025 NOSH Notables list, which honors leaders and innovators in food. They also highlight the number of investors registered for Taste Radio’s Chicago Meetup, which takes place on August 14. Mike and John discuss standout finds from a recent UNFI show, including latke-inspired crisps, “baguette bites,” and low-sugar gummies. The hosts then turn their attention toward the growing trend of premium frozen meals and note the balance between health, convenience, and cost as a key consumer concern. They wrap up the show with a sampling of a hard seltzer made with fermented rice, a Twizzler-style candy brand, and a brand of alcohol alternatives that de-alcoholizes wine and spirits to create products that closely mimic whiskey, Campari, mezcal and more. Brands in this episode: Hoste Cocktails, Chomps, Little Latke, YAW!, Happy Candy, Better Sour, Behave, Stouffer’s, Hungry Man, Vital Pursuit, Blue Zones Kitchen, Scott & Jon’s, Mason Dixie Foods, SWRL, Afro Pop, Froot Thief, Twizzlers, Undone Drinks, Campari, Aperol

The latest episode of Taste Radio’s Elevator Talk spotlights innovative leaders from Sohha Savory, Coro Foods, La Pêche, SaladSprinkles, and Cedar F&B. In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week’s special co-host is Beth Brown, founder and principal advisor at growth-stage consultancy S3 Connect. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it’s a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

When Mike Rypka launched Torchy’s Tacos out of a trailer in Austin, he wasn’t thinking about private equity or market expansion. He just wanted to serve “damn good tacos.”  Fast forward to today, and Torchy’s has grown into a revered fast-casual chain with national ambitions, fueled by strategic investment and a fiercely loyal customer base. But the real engine behind the brand’s success isn’t just craveable food. It’s culture. Torchy’s differentiates itself through scratch-made food and a willingness to take creative risks with its menu. Behind the scenes is a deeply human company culture built around second chances, internal growth and genuine care for employees.  In this episode, Mike opens up about the humble beginnings of the company, how word of mouth and grassroots marketing initially drove Torchy’s success and why “clean, craveable food” keeps the customers coming back. He also explains why it was critical to find an investment partner that provided not just capital, but deep operational and consumer insights, and how his personal struggles shaped a company culture rooted in redemption and opportunity.  Show notes: 0:25: Interview: Mike Rypka, Founder, Torchy’s Tacos – Mike reflects on the early days of Torchy’s Tacos and how it gradually evolved into a beloved taco chain with over 130 locations. He highlights the importance of quality, consistency, and culture in differentiating Torchy’s from competitors, especially through their scratch-made food, full-service bars, and commitment to hospitality. Mike explains why he recently transitioned into the role of Chief Innovation Officer, how the company attempts to sell affordable food despite economic pressures and why Torchy’s has resisted franchising in favor of maintaining tight operational control. He also talks about the importance of strong supplier relationships, transparency, and how deliberate growth has helped Torchy’s preserve its identity and quality. Mike discusses how private equity firm General Atlantic has helped strategically guide the company’s national expansion, how Torchy’s innovation process blends customer feedback, social media listening and culinary trend tools and why not every idea has succeeded. Brands in this episode: Torchy’s Tacos, Athletic Brewing