28. Tech Talks: Unpacking the Success Behind Azura’s Launch

Here's the episode of the Tech Talks series that I've been most excited for! If anyone ever sells you the dream that business is all rainbows and sunshine then you can go ahead and send them this podcast episode 💀 Take it from me, it's not been easy AT ALL. Once we launched, things went a lil'... downhill. I'm spilling the tea on all the problems we had, how we handled them, and why Miss Azura is so much stronger for them! I'm getting real and raw about: Bugs, bugs and more bugs 🐛 The menty b's and how I handled unhappy customers Allll the things I wish I knew before I started Azura (particularly about code) Why I'm grateful Azura experienced all these things Why that means we'll grow even more And how you can apply each and every lesson into your very own business

Burning down one business and starting a new one - it's certainly not the easiest thing in the world, and so this episode of the Tech Talks series is breaking down the pivot. I'm going into all the shifts I've had to make, how I've redefined what success looks like and how I've handled my mentorship business' income being down by over 50% (yep, you read that right!). In this episode, I'm sharing with you: How I changed my mentorship offers to allow Azura to grow The differences for me between 2023 and 2024 What I strategically did to remain visible during the pivot period Why you can't consider yourself a failure looking at this month's income compared to last Have a look at the post I shared about my income being down by over 50% Links Website: ⁠natashazoryk.com⁠⁠ Instagram: ⁠⁠instagram.com/natasha.zoryk⁠⁠ NF6F Evergreen: ⁠nf6f.natashazoryk.com/paymentplans⁠⁠ Provit Mavens Summit | 2-Day Immersive Event: ⁠⁠courses.myanichol.com/a/2147909953/jK9VTHij⁠⁠ Azura: ⁠⁠weareazura.com⁠⁠ ⁠⁠instagram.com/weareazura/

I have a sneaky little suspicion that this episode will be the most listened to of the series 🤭 Yes, it's the one you all wanted - the details behind Azura's launch and how I managed to make it such a success. This was such a fun episode for me to record as a psych girlie and strategist at my core because I leveraged so many of the sales psychology tactics that you've heard me talk about before. And guess what? They actually work (ofc) so I just know you'll want to hear all about them. I'm going to share with you: Why this launch was so different to any I've ever done before How I prioritized expressive buyer energy through my marketing Why I ruffled some feathers by creating curiosity via exclusivity How I used loss aversion to create buzz My coined term: the shareholder effect Why slow and steady wins the race How I created a home for expressive buyers in the Azura partnership program Check out Mya Nichol's case study here Links Website: natashazoryk.com⁠ Instagram: ⁠instagram.com/natasha.zoryk⁠ NF6F Evergreen: nf6f.natashazoryk.com/paymentplans⁠ Provit Mavens Summit | 2-Day Immersive Event: ⁠courses.myanichol.com/a/2147909953/jK9VTHij⁠ Azura: ⁠weareazura.com⁠ ⁠instagram.com/weareazura/

Um, HI 🙃 Firstly, full robot mode - welcome back to Tash Talks! 🤖 It might be long overdue but I'm back for this podcast series called Tech Talks (she's a wordsmith) because if you missed it - I have a tech business now! I burned everything to the ground, built up Azura and you know me - I'm ready to pull the curtain back, share allll the juicy, messy details, and the lessons that came about. So, in this first episode, I'm sharing: what led me to want to start a tech company how I did my research and planning how I found and hired my developers why I think you should go after your big scary ideas LinksWebsite: natashazoryk.comInstagram: instagram.com/natasha.zorykNF6F Evergreen: nf6f.natashazoryk.com/paymentplansProvit Mavens Summit | 2-Day Immersive Event: courses.myanichol.com/a/2147909953/jK9VTHijAzura: weareazura.com instagram.com/weareazura/

We’ve discussed it before on the podcast - so many people think that sales are down, but what I think is really happening is that what you’re selling just isn’t quite right. If your offer is too overwhelming, too wishy-washy and open-ended or just not what people are looking for, they aren’t going to buy! That’s why it’s so important to refine your modules, define an actionable result for your client and stop packing your programs and courses with damn Q&A calls - I said it. 🫢 I love bringing experts onto the podcast who are going to spill the tea and give you takeaways you never knew you needed, and today’s expert is a curriculum specialist, who uses her past expertise to help you design a program that is literally going to have your audience screaming “I need this!”. Today we have the wonderful Vix Meldrew on the podcast! Vix is an ex-primary school teacher, turned online educator and coach for coaches and experts. In 2018, Vix left teaching to be a full-time content creator with her successful blog and Instagram which saw her featured in news, radio and documentaries - even listed in MTV’s Influencers to Watch. She partnered with brands such as Microsoft, Squarespace, Pinterest and more. In 2019, she launched her membership, Grow & Glow, gaining over 100 founding members in under an hour. During the pandemic, the membership helped over 1200 small business owners take charge of their social media and gain new clients and customers. Since pivoting her business in 2022 and sharing her experience of teaching over 7000 students online (and her 6 years in the classroom), Vix has worked with over 300 course creators and coaches to design and launch their programs. So, let’s get ready to ditch those Q&As for good, stop hand-holding your clients and receive alllll the testimonials that are actually worth sharing. In this episode, we’re chatting about: The main gaps between your program currently and your dream, easy-to-sell, easy-to-run program Why stuffing your program full of extras and being over-generous is a bad idea The fact that Q&A calls are BORING How to get amazing testimonials from your clients that are so much more detailed than “you’re fab” Episode Breakdown [01:13] Vix’s backstory and journey from teacher to curriculum expert [04:53] Stop making the destination harder to get to [13:19] Defining a measurable result of your program [21:33] You want your curriculum to replace you [26:59] Should I add in hot seat coaching or Q&A calls for added value? 💸 [32:43] The future of the online industry and education as a whole [35:49] Serving up fresh takes for 2024 [37:52] Getting immersed in Vix’s world Resources & Links In My World LIVE OFFERINGS Apply for the Sales Expert Minimind Apply for the 6F7F Mastermind Join the No Figures to Six Figures Signature 8 Week Group Program waitlist LOW TICKET & FREE Purchase the replay for The Social Experiment - 2 Hour Live Event Sign up for The CEO Atelier: Our FREE vault of over 20 lessons, downloads & guest speakers LET’S CONNECT FURTHER Join me on Instagram: DM me “Close Friends” to be added to the list See everything else at my website, natashazoryk.com TODAY’S GUEST: VIX MELDREW Follow Vix on Instagram Book an Intensive with Vix Join the waitlist for Vix’s new group program, starting February 2024 YOU MIGHT ALSO LIKE Episode 20. How Clients Invest $20K+ in Less Than an Hour of Finding Me Episode 13. Sales Series: Ditch The Ick, Modern Selling Breakdown Episode 12. Sales Series: Why is No One Buying in 2023?

You know me, I love to spill the tea…  and today’s episode is absolutely packed full of it! From disappointments in the coaching industry, to treating your clients as if they aren’t even human beings, this episode truly covers it all! Discussing all of these juicy insights with me is one of my clients, Ashley McDonald, who I specially invited on the podcast as with her background, amazing story and 100% integrity-led business and principles, I knew she’d be a perfect fit to help me chat about tearing down the industry and rebuilding it in the way that we all know it needs to be. My guest, Ash, is a Therapeutic Business Coach and 3 time founder with 10+ years of entrepreneurial experience & 2 Masters degrees. Through a psychology-backed, strategic approach she helps women build sustainable, energy-protecting businesses that are ethical, individualized, and profitable. Everything she does is filtered through a human-first lens and considers the emotional wellness of both the CEO and the consumer. She's a therapist, but for your business...because when you’re ready to build something unshakeable, it starts with the roots. If you’ve ever made an investment that left you feeling unheard, unheld and disappointed, or you just feel like there’s something icky going on in the coaching industry, today’s episode is for you! In this episode, Ash and I are spilling the tea on: Her mission to leave people better than we found them Coaching industry experiences and feeling disappointed with your investments How Ashley’s experience as a therapist helps her to look at her coaching in a different light Changes needed in the coaching industry and what we’re doing to bring them about What emotional wellness is and why it’s required in business Sharing your stories and being vulnerable in order to provide support and impact to your clients What Ashley has coming up in 2024 Episode Breakdown [01:24] From 7x felon to 7 figures in business [09:37] Feeling yucky about the coaching industry right now [15:53] Using therapy to amplify your coaching abilities [19:47] Raising the standard in coaching [33:21] Emotional wellness, vulnerability and impact Resources & Links In My World LIVE OFFERINGS Apply for the Sales Expert Minimind Apply for the 6F7F Mastermind  Join the No Figures to Six Figures Signature 8 Week Group Program waitlist LOW TICKET & FREE Purchase the replay for The Social Experiment - 2 Hour Live Event Sign up for The CEO Atelier: Our FREE vault of over 20 lessons, downloads & guest speakers LET’S CONNECT FURTHER Join me on Instagram: DM me “Close Friends” to be added to the list See everything else at my website, natashazoryk.com TODAY’S GUEST: ASHLEY MCDONALD Sign Up for Ashley’s Free Move Audio Course Check Out Ashley’s Website Follow Ashley on Instagram Listen to Ashley’s Podcast, "Shamelessly Ambitious" YOU MIGHT ALSO LIKE Episode 16. 15 Hard Truths on Being a Coach/Mentor/Service Provider Episode 21. My Biggest and Most Controversial Secret Uncovered Episode 23. How to Navigate Unhappy Clients as a Leader

Sharing money wins - you either love them or hate them! Some people find them super tacky and icky, but I find when they’re shared with integrity, passion and strategy, it helps to build your credibility and authority, attracts the driver buyer and helps to redefine others’ money mindsets. In today’s episode, I’m going DEEP into why sharing money wins in your business is a hill I will die on - as long as it’s done in an ethical way! To help you do this, I’m sharing my favorite technique (which can also be used to break up with your boo, if you’re ready for that 🫠) and giving you all the inspo as to why this should become an integral part of your business and something you love sharing with your audience, not something that grosses you out. In this episode, I’m spilling the tea on: Why there’s a right way and a wrong way to share your money wins How sharing your money wins can build your authority Why sharing your wins is a hill I will DIE on 💀 How to overcome the resistance you might feel to sharing your monetary success The correct way to share your numbers 💸 Episode Breakdown [00:50] Is it icky to share money wins? [02:04] Driver buyer psychology [03:45] Building credibility and authority by sharing your monetary wins [05:18] Overcoming the resistance [06:55] Why I’m grateful to the women who shared their money wins [09:54] The Sandwich Method 🥪 [13:22] A lil’ inspiration Resources & Links In My World LIVE OFFERINGS Apply for the Sales Expert Minimind Apply for the 6F7F Mastermind July Cohort // Over 50% sold out  Join the No Figures to Six Figures Signature 8 Week Group Program waitlist LOW TICKET & FREE Purchase the replay for The Social Experiment - 2 Hour Live Event Sign up for The CEO Atelier: Our FREE vault of over 20 lessons, downloads & guest speakers LET’S CONNECT FURTHER Join me on Instagram: DM me “Close Friends” to be added to the list See everything else at my website, natashazoryk.com YOU MIGHT ALSO LIKE Episode 11. 2023 Check-In: Half a Million in Sales Episode 14. Sales Series: Ditch The Ick, Modern Selling Breakdown Episode 15. Sales Series: Unpopular Opinion | Stop Glamorizing $10K Months

If you’re currently going through a situation with an unhappy client, the first thing you should know is that you’re not alone! Literally every business owner has experienced it at some point (and if they haven’t yet, they will!). It’s honestly just part of doing business, girly pop. However, that doesn’t mean we have permission to handle the situation badly! Through my mentoring and my own business experiences, I’ve picked up my top five favorite tips (and some goodies for you 👀) that I’m going to be sharing in this episode, so you can step away from that heart shattering feeling of having an unhappy client and pivot into handling the conflict with grace, swiftness and leadership. Ultimately, my hope is that this episode helps you not only to feel better about the situation, but to navigate it better AND prep yourself for any future client conflicts that might come up. Another idea is that you can flip the narrative and view it as a blessing that has prompted you to audit your business and see how you can do better! We’re all about that growth mindset 🌱 In this episode, I’m diving into: Which business owners have an unhappy client at least once (spoiler: everyone) An amazing way to calm yourself down before dealing with an unhappy client The best tips to handle the situation How to set yourself up to resolve the conflict easier next time Episode Breakdown [01:07] You’re not alone - and you’re not your business [02:36] The five second rule [05:42] Pause, breathe and don’t react yet [07:47] Build out conflict resolution SOPs [10:27] Review and take accountability [15:04] Stop sleeping on legal! [17:47] Prepare yourself for it to happen again Resources & Links In My World TODAY’S EPISODE Get the Boundary Bible from Kaili @revealstudio.co and Nina @ninathelawyer Get the Contract Templates from Contracts for Entrepreneurs by Elena Favaro Viana LIVE OFFERINGS Apply for the Sales Expert Minimind Apply for the 6F7F Mastermind July Cohort // Over 50% sold out  Join the No Figures to Six Figures Signature 8 Week Group Program waitlist LOW TICKET & FREE Purchase the replay for The Social Experiment - 2 Hour Live Event Sign up for The CEO Atelier: Our FREE vault of over 20 lessons, downloads & guest speakers LET’S CONNECT FURTHER Join me on Instagram: DM me “Close Friends” to be added to the list See everything else at my website, natashazoryk.com YOU MIGHT ALSO LIKE Episode 05. Listen to This When You Want to Give Up on Your Business Episode 07. Top 5 Ways I’ve Messed Up Big Time in My Business Episode 19. What Being Self-Led *Really* Means

[ACCESS YOUR FREE EXPRESSIVE BUYER PROMPTS HERE] Hands down, one of the EASIEST ways to get high-ticket sales from your absolute ride or die leads is to personally invite them into your programs. But gurla, if that sentence freaks you the fuck out, I got you. We’re not about the super formal requests here, and we’re certainly not about mass cold messaging everyone on your dream client list. I’ve crafted the perfect way to invite in your expressive buyers so that they cry literal tears (I share an example of this!) when you extend that olive branch to them. It can be so much more than just “asking for money” - it can be impactful, moving, special, exclusive, heart-warming or relationship building. If you’re ready to jump on this technique, tune into today’s episode! In this episode, I’m spilling the tea on: Why people struggle so much personally inviting What expressive buyers are and why they’re the best buyer type Top tips on how to invite in a totally non-sleazy, non-icky way How I like to personally invite & how you can too! Episode Breakdown [01:22] If you’re struggling here, stay till the end! [03:32] The biggest block that comes up for people [05:51] A recap on expressive buyers [10:50] A lil’ example for you [16:46] Natural, passion-filled conversations [20:01] Pitch to past clients [20:41] No mass-messaging [21:58] Disarm with humor & care [22:57] Silence in sales [24:10] For you Resources & Links In My World LIVE OFFERINGS Apply for the Sales Expert Minimind Apply for the 6F7F Mastermind July Cohort // Over 50% sold out  Join the No Figures to Six Figures Signature 8 Week Group Program waitlist LOW TICKET & FREE Start personally inviting your clients today with our FREE Expressive Buyer Prompts Purchase the replay for The Social Experiment - 2 Hour Live Event Sign up for The CEO Atelier: Our FREE vault of over 20 lessons, downloads & guest speakers LET’S CONNECT FURTHER Join me on Instagram: DM me “Close Friends” to be added to the list See everything else at my website, natashazoryk.com YOU MIGHT ALSO LIKE Episode 14. Sales Series: Ditch The Ick, Modern Selling Breakdown Episode 16. Sales Series: The Power of Sales Psychology [With a Twist] Episode 21. How Clients Invest $20K+ in Less Than an Hour of Finding Me

Girlypop, you’re in for a surprise today! I’ve been keeping a verrry big secret from you and I’m finally ready to share it in this podcast episode. I’ve said it to a few people behind the scenes, but never openly so I’m pretty nervous! I don’t want to spoil anything here, but you should know that it surrounds why my students all say they feel like they’ve never taken a program like mine before and they feel like my mentorship rocks their world. I’m always one to say we should be leading the tough conversations and say it loud and proud, so I’m taking my own advice and starting the conversation around something really important today. Dive in if you’re feeling intrigued - I promise it’s a good one! In this episode, I’m spilling the tea on: My biggest secret! My thoughts about the secret, people who’ve done things differently to me and why I feel the industry pushes something that’s not necessary The promises I’m making to you as a mentor Episode Breakdown [03:03] My number one piece of feedback [04:43] Revealing the secret [06:53] What I’ve done in my business instead of <the secret> [11:30] My thoughts around <the secret> [32:56] My first promise to you: you’ll always get fresh content [34:48] My second promise to you: support & love [35:36] My third promise to you: no conforming to typical standards [36:11] My fourth promise to you: no Googleable content [36:40] My fifth promise to you: I’ll make you a better founder [37:16] My sixth promise to you: no “be me” method [38:03] My seventh promise to you: I won’t be a yes woman [38:51] My eighth promise to you: I won’t just blindly give you strategies Resources & Links In My World LIVE OFFERINGS Apply for the Sales Expert Minimind Apply for the 6F7F Mastermind July Cohort // Over 50% sold out  Join the No Figures to Six Figures Signature 8 Week Group Program waitlist LOW TICKET & FREE Purchase the replay for The Social Experiment - 2 Hour Live Event Sign up for The CEO Atelier: Our FREE vault of over 20 lessons, downloads & guest speakers LET’S CONNECT FURTHER Join me on Instagram: DM me “Close Friends” to be added to the list See everything else at my website, natashazoryk.com YOU MIGHT ALSO LIKE Episode 12. Top Reasons Why Industry Leaders Consistently Hire Me Episode 17. 15 Hard Truths on Being a Coach/Mentor/Service Provider Episode 21. How Clients Invest $20K+ in Less Than an Hour of Finding Me