How to tailor your story for your target audience | Magda Saralegui, ASICS

In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni.Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the two worlds.

In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase.Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an industry that's usually viewed as being conservative.

Elliott Rayner, CMO at Arion, is joined by Elena Madrigal, Director of Product Marketing at GoDaddy.GoDaddy has over 21 million customers, and in this episode, Elliott and Elena discuss how GoDaddy uses storytelling to inspire audiences and customers to become storytellers.

In this episode of Storyselling, host Elliott Rayner is joined by Theresa Gschwandtner, Head of Product Marketing at Qonto.Elliott discusses how Theresa and her team at Qonto turn around and manage new features, with new additions made as often as every two weeks.Tune in as Elliott seeks to understand how she and her team use storytelling as a weapon to keep up to pace as one of the fastest-growing brands in the fintech industry.

In the first episode of the second series of Storyselling, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, chats with podcast host Elliott Rayner, CMO at Arion.Elliott gives an insight into what listeners can expect of the second season, as he prepares to switch his attention towards the role of product storytelling in the B2B fintech industry.

In the fifth and final episode of the Storyselling podcast, Elliott Rayner is joined by Andreas Konrads, Senior Consultant at Capgemini and an expert in sport, technology, and sustainability. Elliott and Andreas are focusing on the response, specifically how to get effective feedback and insights before crafting your next product, story, or campaign.

In episode four of Storyselling, host Elliott Rayner is joined by Matt Dehaty, Head of Product Management at Gymshark. During their chat, Elliott and Matt focus on the speaker, and the importance of looking into the identity of your individual brand to ensure you deliver with a unique tone of voice.

In episode three of Storytelling, host Elliott Rayner is joined by Magda Saralegui, Senior Product Marketing Manager at ASICS. During their discussion, Elliott and Madga switch their attentions to the listener, specifically how to craft a perfect product story for your individual target audience or segmented personas.

In episode two, Elliott Rayner is joined by Rachel Howard, Vice President/Brand Director at Adidas Russia. During their discussion, they focus on the story itself, specifically how to create a product story that resonates with authenticity.

In the first episode of Storyselling, we sit down with host Elliott Rayner to discuss why storytelling is important in the world of product marketing, and what the listener can expect from the upcoming episodes in the series.