#2276 Close: The $50 Million / Year CRM

How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a product with a tight set of features focused on more client conversations and less data entry. Steli Efti is the co-founder and CEO of Close, a CRM platform designed to eliminate manual data entry and make sales more human and efficient. Before launching Close, he co-founded Elastic Sales (a sales-as-a-service agency) and SwipeGood (a charitable micro-donation startup) Fun fact—he once said he spent six years following up twice a year to finally buy the domain close.com. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Have you noticed how AI search results are now linking to websites? Today’s guest runs an SEO agency that helps his clients’ sites show up in those chat responses. I invited Chirag Kulkarni founder of Taco to talk about how he’s doing it and how he built his agency. Chirag Kulkarni is the founder and CEO of Taco, an AI-powered SEO firm helping brands dominate emerging search platforms. Chirag and his team are building Taco into the go-to partner for companies navigating the shift from Google to generative search. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

After closing a company that failed, Tim Huelskamp decided to keep it simple. He launched an email newsletter that briefed smart people about the day’s top news. Today his company, 1440, has over 4 million subscribers and generates over $20 million in annual revenue Tim Huelskamp is the co-founder of 1440, the fact-focused daily newsletter. Tim and his team are building 1440 into a trusted source for intellectually curious readers who want an inch-deep, mile-wide view of the world. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Before I partnered with Jesse Pujji, we were buddy-buddy. Texting all the time. When we got started, we got excited about the world of possibilities for our company. Now? Something is missing. I asked him about it. And about where he put his money, why he’s not launching more companies now, what he’s building with AI, and more. Jesse Pujji is the founder of Gateway X, the venture studio. Jesse & Andrew are building Bootstrapped Giants, a resource for ambitious, unfunded founders. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business. Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in digital growth strategy and marketing diligence. When she’s not scaling businesses, she’s up before dawn at 4 AM, savoring the quiet magic of early morning work before the chaos of her three-kid household kicks in. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Tucker Max thought his business was worth $64 million. Then it nearly died. This is the story of how Scribe, the ghostwriting and publishing company rose, crashed, and rose again. Tucker Max first became famous for his best-selling “fratire” books. He shifted to entrepreneurship when he launched Scribe, a book ghostwriting and publishing company. Today he spends time on his ranch where he grows his own food, and runs Tell Your Story Memoir Academy, which helps authors document their truth. Sponsored bybeehiiv – The best email newsletter publishing platform because they’ll grow your audience faster than any other service. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Zillow laid him off. So John Doherty launched Credo a digital agency matchmaking firm. Exactly 7 years later — to the day — he sold the company. This is the story of how he built and sold Credo, and how he’s building his latest company, EditorNinja, which offers outsourced text editing. John Doherty is the founder of Credo, which matches digital agencies with clients. After an exit in 2022, he built his professional editing/SEO service EditorNinja. When he’s not doing that, he disconnects from everything tech and goes skiing. Sponsored byGusto – The HR platform so well designed that your team will thank you for using them. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Shaan Puri was exceptional at doing the Silicon Valley thing. Still, he says his newsletter was the fastest way he’s ever made money. Within a year of its creation, The Milk Road grew to 250k readers and a reported 8-figure exit. Shaan Puri is perhaps most famous for co-hosting the My First Million podcast with Sam Parr, which has garnered over 200 million YouTube views since it started in 2019. Some of his additional projects include Bebo (sold to Twitch in 2019), Blab (live-streaming service with ~4 million users), a venture fund, and his newsletter The Milk Road (250K readers in <1 year). Sponsored bybeehiiv – the email platform that Shaan used to build The Milk Road. It’s fantastic. Try it free using our link. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

They feel like the millionth company to offer email newsletter publishing. How are they growing so fast despite the competition? Tyler Denk is a big reason. A former Morning Brew employee, he took their growth techniques and turned them into a software company: beehiiv. Tyler Denk was the second-ever employee at Morning Brew. After growing it to the reported biggest exit of any newsletter business, he started building beehiiv. Now, they’re doing $15 million in ARR as a growing underdog. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Vlada Lotkina noticed something wrong at her daughter’s school. So she built the solution and sold it for 8-figures. It’s called ClassTag, and it’s a platform where teachers, parents and school administrators can communicate and send out announcements. No flyers, no ridiculously long emails… My favorite part is that she’s a Mixergy listener herself. She literally called a previous guest of mine and got him to invest before her business took off. Vlada Lotkina is the co-founder and CEO of ClassTag, an edtech platform that simplifies communication between teachers and parents. She grew up in Ukraine and watched as her father pursued entrepreneurship during the fall of the soviet union. As a mother in the U.S., her own frustrations with poor school-parent communication inspired her. She eventually exited ClassTag for 8-figures. Sponsored byGusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint