
169 Why most business courses don't work for language teachers.mp3
21/04/2025
0:00
20:57
In today’s episode, I’m sharing my very real, very subjective opinions on why most business courses out there simply don’t work for language teachers and coaches. And nope, it’s not just me being critical – it’s based on stories I hear all the time.
Here’s what I talk about:
- The kind of business advice most teachers come across first – and why that’s a problem
- How the typical ‘business shark’ energy pushes so many brilliant teachers away
- Why focusing on things like Instagram might not be solving the real problem
- The difference between selling what people want and offering what they actually need
- Why a lot of business advice is aimed at beginners – and how it plays into their fears and desperation
- What ethical, values-based marketing really looks like
If you’ve ever felt like the business world wasn’t made for people like us – this one’s for you
If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.
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